When the golden autumn of Shanghai welcomes the horn of the gift giving consumption peak season, an industry event about "tongue tip gifts" and "heart to heart transmission" will shine brightly. As the annual closing wind vane and market trend leader of the gift industry in East China, the 28th Shanghai International Gift, Cultural and Creative Products and Home Furnishings Exhibition (referred to as "Huali Exhibition") will be held from November 10 to 12, 2026 at the Shanghai New International Expo Center.

The exhibition area of this year's exhibition is expected to reach 50000 square meters, gathering more than 1200 participating companies from all over the country, and attracting nearly 60000 professional buyers to visit and connect. As the most influential gift industry exhibition and trade platform in East China, this year's Huali Exhibition deeply integrates gift industry resources and builds an efficient bridge from the source factory to gift buyers. Of particular note is that the gift box food exhibition area of this year's exhibition will undergo a comprehensive upgrade, becoming the core area with the most "fireworks" and "heartfelt" atmosphere, accurately targeting the golden window for purchasing year-end festival gifts.

Gift Box Food Exhibition Area: Full Category Matrix Debuts, One Stop Experience of "Tongue Gifts" New Track

With the continuous rise of festival gift consumption, gift box food is seizing the core gift track at an unprecedented speed. The gift box food exhibition area of this year's Huali Exhibition has been fully expanded and upgraded, deeply integrating the national gift box food industry resources. The exhibits cover the entire category matrix of gift box food, bringing a cross-border fusion feast of "deliciousness and heartfelt" to buyers and professional visitors.

The exhibits specifically cover the following major sections:

• Festival gift box and nourishing and health category: hairy crab gift box - the exhibition showcases high-quality crab sources from core production areas such as Yangcheng Lake and Gucheng Lake. From traditional bamboo basket packaging to high-end customized gift boxes, from fresh delivery solutions to deep processed crab products, it fully meets the needs of enterprises for holiday welfare procurement and high-end business gifts; Traditional popular product categories such as nut gift boxes continue to strengthen; The categories of "health dividends" such as nourishing and health products, functional foods, and health foods are flourishing.

• Local Flavors and Internet Famous Products: From Northwest Beef and Lamb Gift Boxes, Coastal Seafood Dried Goods, to Southwest Mushroom and Mountain Treasures, Jiangnan Pastry and Tea Food, we gather representative local specialties from various regions, as well as trendy items such as internet famous foods and convenient fast food, meeting the dual needs of "nostalgia on the tongue" and trendy tasting.

• Imported food and green and healthy food: carefully selected gift box products such as imported food, green food, organic food, selenium rich food, and high-quality grain and oil, accurately matching consumers' pursuit of upgrading food safety and quality, providing more differentiated choices for enterprise festival welfare selection.

The exhibition area gathers over a hundred high-quality nourishing brands, emerging dietary supplement enterprises, and strong factories from all over the country, providing buyers with a complete selection matrix from traditional nourishing dry goods to innovative instant nourishing products, fully meeting multiple procurement needs such as holiday celebration gifts, customized business souvenirs, employee welfare distribution, and self consumption.

Precise anchoring of node dividends: Seize the golden window of November gift consumption

The timing of this year's Huali Exhibition falls precisely at the peak of the gift consumption season - from November 10th to 12th, which coincides with the transition period between the two major marketing scenarios of "Double Eleven" and "Thanksgiving". For the enterprise gift procurement end, November is not only a key node for the annual performance evaluation and employee year-end welfare planning, but also a golden window for early product selection and stocking up in the face of the upcoming New Year and Spring Festival period.

It is worth mentioning that November is also the pre window period for enterprises to start stocking up for the Spring Festival. According to Feigua data, the daily sales of "snack New Year gift boxes" before the Spring Festival exceeded 100 million yuan, and gift box products have become an important market focus and growth engine for New Year consumption. Among them, nut gift boxes are still an important category, and the proportion of healthy gift boxes continues to increase. The stocking guide released by Nielsen IQ points out that the core strategy for food products is pre stocking to ensure sufficient supply of goods when demand is strong six weeks before the Spring Festival. This means that companies that complete product selection and ordering in November will have a first mover advantage in subsequent festival sales.

There is a significant linkage effect during the exhibition period. This year's Huali Exhibition will be held simultaneously with the 29th FHC Shanghai Global Food Exhibition, and the two exhibitions will form a synergistic effect at the Shanghai New International Expo Center. It is reported that FHC Global Food Exhibition features a super large scale of 200000 square meters, over 3000 high-quality exhibitors from around the world, more than 50 national and regional pavilions, and a hardcore lineup of over 180000 professional buyers, covering global leisure food trade connections. The simultaneous hosting of Huali Exhibition and FHC means that gift buyers can achieve cross category and cross industry resource docking in the same location and time period, further enriching the selection dimension.

Insight into Consumer Trends: Four Core Trends Reshaping the Gift Box Food Track

As an industry benchmark, Huali Exhibition has always resonated with consumer trends. According to the latest industry research data and consumer behavior analysis, the gift box food market is showing the following four core trends in 2026:

Trend 1: Category mixing becomes mainstream, and composite gift boxes completely replace single categories. According to the survey data released by iMedia Consulting, "category mix logic" (nuts+pastries+meat snacks complementation) has become the core consideration factor for consumers when shopping for snack Dim sum New Year gift boxes, accounting for 49.53%. Consumers are no longer satisfied with a single category, but hope that gift boxes can cover different taste preferences and meet diverse scene needs such as family sharing and multi person gatherings.

Trend 2: The wave of healthization is fully permeating, and health preservation has become a "must-have" for gift giving. Data shows that 72.3% of consumers focus on health labels such as "low sugar, low-fat, low salt, and no additives" when purchasing New Year's goods, and 68.7% of consumers prioritize organic, green, and original food. From the category perspective, snack Dim sum gift boxes are the most popular (46.71%). The top three core factors that consumers pay attention to are category mix (49.53%), cost performance (48.90%) and taste richness (48.28%).

Market data further confirms the strong momentum of the health trend: before the Spring Festival in 2026, the daily search volume of the keyword "health gift box" on JD Health Platform surged 14 times year-on-year, the overall search volume of "New Year's gift box" increased 3.5 times year-on-year, and the daily average UV of health gift boxes increased 13 times year-on-year. Over the same period, the sales of Hemazi tonic gift boxes increased by about 60% year on year, and bird's nest, ginseng and ass hide glue ranked among the top three Chinese tonic products in popularity. Low sugar gift boxes, functional foods, and nourishing health products are changing from "bonus points" to "must-have items", opening up new growth opportunities for gift box food brands.

At the same time, the nourishing consumer group is also accelerating its youthfulness. According to data from Taobao and Tmall, "health preservation" has become a hard demand on par with "big fish and big meat". Generation Z and the new middle class have become the core consumer forces of Chinese nourishing products.

Trend 3: The demand for personalized customization breaks out, and "China-Chic" enables to create differentiated competitiveness. The Spring Festival is the most competitive arena for corporate welfare and marketing etiquette. "Personalization" has become the most prominent demand for growth. China-Chic style design is especially favored by central state-owned enterprises. From the integration of intangible cultural heritage elements into gift box packaging to the emergence of IP co branded products, differentiation is becoming the key to brand success. Top snack brands have launched over 50 New Year gift boxes, incorporating intangible cultural heritage elements into their packaging, completing the transformation from "cultural symbols" to "daily aesthetics".

Trend 4: The younger generation takes over the management of gift giving, and their consumption has upgraded from "gift giving" to "sending heartfelt gifts". The post-90s and post-95s are gradually taking over the "baton" of household and corporate procurement, promoting a profound transformation of gift consumption towards the direction of "both healthy quality and emotional resonance". Consumers not only pay attention to the taste and variety of products, but also value their health attributes, the emotional value contained in packaging design, and the cultural connotation of the brand.

Three major professional service systems empower efficient procurement coordination

In order to better serve gift buyers and corporate welfare procurement managers, the gift box food exhibition area of this year's Huali Exhibition has launched three major professional service measures:

1. Guided tour and precise positioning of exhibition area: The exhibition has a special gift box food area - buyers who are looking for food and hairy crab gift box categories can directly access this area. Through the official mini program and conference catalogue of the exhibition, they can check the booth numbers of potential exhibitors in advance and efficiently plan their exhibition routes.

2. Full coverage of the ten theme exhibition areas: the exhibition has ten theme exhibition areas, covering business gifts exhibition area, household goods exhibition area, health gifts exhibition area, outdoor and travel supplies exhibition area, small appliances and 3c digital exhibition area, Chaoplay and IP authorization exhibition area, gift box packaging exhibition area, China-Chic cultural and creative exhibition area, gift box food exhibition area, online celebrity selection exhibition area, etc., covering all procurement needs from traditional gifts to emerging categories.

3. Industry forums and business docking activities: During the exhibition, multiple industry forums and special docking activities will be held, focusing on hot topics such as "2026 Health Gift Consumption Trends", "2026 Gift Industry Trend Insights", "New Gift Scenarios under Emotional Economy", "AI Empowered Gift Innovation", etc. Industry experts and brand operators will be invited to discuss the forefront of the industry. During the exhibition, multiple business matchmaking events will be organized to facilitate efficient one-on-one negotiations between buyers and potential exhibitors.

In addition, the tickets of this China Ritual Fair are free all the way, and professional visitors can complete the pre registration in advance through the official website or official official account of the fair, and then take the original of their valid ID cards to the exhibition site to verify their admission.

In November in Shanghai, the refreshing breeze on the banks of the Pujiang River continues to surge with a soft and warm trend. With "emotional consumption" increasingly becoming the mainstream consumption logic for young people, small plush toys are becoming the most popular top category in the gift industry in East China with unprecedented commercial potential.

In recent years, as one of the most influential benchmark platforms in the gift industry in East China, Hualizhan has keenly captured this strong growth trend. Whether facing the strong demands of gift companies, wholesalers, corporate customers, or a large number of end consumers, the grand opening of the 2025 Huali Exhibition has transformed plush toys from traditional children's playmates to "billion dollar business carriers" that combine brand empowerment, IP derivation, and emotional comfort.

From 'Joyful Self' to 'Billion Blue Ocean', Plush Toys Dominate the Gift Market

The data reveals a strong growth trend in this category. According to industry data, the size of China's plush toy market has reached 4.24 billion yuan in 2024, and with the outbreak of the "guzi economy" and IP derivative boom, it is expected to exceed 7.723 billion yuan by 2025. The data from iMedia Consulting also confirms this trend, with plush toys ranking first in Chinese consumer toy preferences with a high proportion of 36.77%. Currently, 56.3% of young people choose to seek emotional value for themselves in consumption.

In Shanghai, this phenomenon of "self indulgent consumption" is particularly prominent. The "2025 Youth Plush Toy Report" released by the "Houlang Research Institute" clearly states that up to 92% of plush consumption belongs to pure self pleasing behavior, and young consumers are using their actual purchasing power to vote for "healing" products. This irreversible consumption trend is reconstructing the connotation of gifts.

At the same time, the IP co branding trend of "everything can be plush" is injecting a continuous stream of vitality into the entire industry. TOP TOY's self-developed vinyl plush pendant will have sales exceeding 200 million yuan by 2025, a year-on-year increase of about 200%; The plush products of Mayday's virtual IP "Bubu" have achieved millions of GMV on e-commerce platforms, demonstrating the super strong monetization ability of the IP+plush model. These popular cases are attracting numerous buyers of business gifts, using them as the core lever to reach young customers and enhance the emotional warmth of gifts.

Huali Exhibition Upgrades Again: Creating a Plush Explosive East China Stadium

In order to meet the diversified demand of the consumption structure of the whole age group for plush products, the 2025 Huali Exhibition will be expanded on the basis of the original China-Chic Cultural Creativity and Fun Exhibition Area. The exhibition has set up a strong "Toy and Trendy Play Exhibition Area" covering IP authorization derivatives, functional plush pillows, and high-quality trendy dolls, attracting nearly 3000 gift and upstream and downstream enterprises to participate. By collaborating with industry giants such as FHC Shanghai Global Food Exhibition, the total exposure and transaction efficiency of the exhibition are expected to double, further promoting the gift industry from simple "material gifts" to deep "emotional resonance".

At the category operation level, the 2025 Huali Exhibition also plays a bridging role, helping all parties to accurately link the entire East China gift ecosystem. Data shows that Shanghai consumers have demonstrated strong purchasing power in plush toys, with a per capita unit price of up to 170.07 yuan, far exceeding many key cities in the country. Faced with Shanghai, a highly valuable gift consumption hub, the 2025 Huali Exhibition is equipped with business negotiation channels and personalized customization service systems, striving to help major exhibitors achieve order conversion and brand influence release more quickly and efficiently.

The purchaser praises the "hard power of orders" in the soft touch

During the preparation period of the exhibition, many senior buyers who have been deeply involved in the East China gift market have expressed strong concern for the "plush track" in the 2025 Huali Exhibition. The person in charge of product selection for a certain e-commerce platform said, "In the popular culture of Generation Z and even parents, the 'social currency' attribute of plush toys is constantly becoming prominent. Through Huali Exhibition, we can screen a large number of differentiated new products with IP potential and unique designs at once, which is crucial for accurately grasping holiday promotion nodes. ”

When the soft and healing appearance begins to graft deep emotional marketing and high stickiness IP operation, plush toys are like a dark horse, constantly expanding the value boundary of the gift industry.

Sound the assembly call, explore the shining business opportunities of "velvet" together

The successful holding of the 2025 Huali Exhibition not only provides a precise commercial landing platform for plush toy manufacturers and creators, but also helps thousands of brand owners quickly lock in the password for the next year's "hot products". With the comprehensive acceleration of personalization and branding in the gift industry, the exhibition will continue to rely on the location advantage of Shanghai New International Expo Center, and continue to deepen and solidify Huali Exhibition, a one-stop procurement platform for preferred gifts in East China, to stimulate innovation potential for more gift companies and find new growth in this soft and continuous wave.

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