Invitation Letter for 2026 Guangzhou International Sports Goods Foreign Trade Exhibition

Dear colleagues in the sports equipment industry, domestic and foreign buyers, and partners:

Hello!

If sports are strong, then China will be strong; if national sports are thriving, then sports will thrive. With the comprehensive promotion of the national strategy of building a sports powerhouse by 2035, the national fitness craze continues to heat up, and the sports industry has become the most dynamic and growth potential sunrise industry in the national economy. Currently, the global sports consumption market is steadily recovering, and cross-border e-commerce is developing rapidly. With high cost-effectiveness, innovative design, and improved supply chain, Chinese sports goods are ushering in unprecedented opportunities to go global. In order to build a professional business platform for Chinese sports equipment enterprises to connect with the global market, integrate industry resources, and achieve brand internationalization, the 2026 Guangzhou International Sports Goods Foreign Trade Exhibition (CISP) was born in response to the trend and set sail with great weight!

The core theme of this exhibition is "Integrating Sports into Life", focusing on the entire industry chain of sports goods, gathering high-quality brands, cutting-edge technologies, innovative products, and precise procurement resources from home and abroad, to create an international, professional, and large-scale sports goods foreign trade event that integrates exhibition display, business docking, summit forums, and trend release. We sincerely invite global sports industry elites, business leaders, and procurement merchants to gather in Guangzhou to explore new trends, share new opportunities, and explore new blue oceans in foreign trade together!

Exhibition Overview

Exhibition Name: 2026 Guangzhou International Sports Goods Foreign Trade Exhibition (CISP)

Exhibition Theme: Integrating Sports into Life

Host: Shanghai Zhongzhan Shixin Exhibition Group Co., Ltd

Co organizer: Guangdong Cross border E-commerce Association

Organizer: Zhongzhan Shixin (Shenzhen) Exhibition Co., Ltd

Exhibition time:

Exhibition Report: October 28-29, 2026 (08:00-17:00)

Exhibition opening: October 30th to November 1st, 2026 (09:00-17:00)

Exhibition Withdrawal: November 1, 2026 (16:00-20:00)

Venue: Poly World Trade Center Expo Center, Guangzhou (No. 1000 Xingang East Road, Haizhu District, Guangzhou, Guangdong Province)

Exhibition scale: With an exhibition area of over 30000 square meters, more than 500 exhibiting companies, and over 80000 professional visitors, more than 50 industry summit forums and business docking activities were held simultaneously.

As a professional exhibition focused on foreign trade of sports goods in South China, CISP relies on the organizer's years of successful experience in organizing COSP outdoor exhibitions, deeply cultivating vertical fields such as sports goods, sports equipment, sports technology, sports venues, and cross-border e-commerce, breaking down barriers between domestic and international markets, connecting production and procurement ends, providing one-stop services for exhibitors to showcase their brands, obtain orders, expand channels, and connect resources, and helping Chinese sports goods go global.

Exhibition Area Planning: Full Category Coverage, Precise Matching of Needs

This exhibition strictly plans five core exhibition areas according to industry segmentation fields, covering the entire sports goods industry chain, meeting the one-stop procurement needs of domestic and foreign buyers, and achieving precise business matching:

（1） Fitness and Sports Exhibition Area

Focusing on the entire scene of home and commercial fitness, showcasing home fitness equipment, commercial training equipment, small fitness equipment, outdoor equipment for national fitness, rehabilitation and testing equipment, fitness equipment accessories, etc; Covering massage chairs, massagers, foot baths, rehabilitation massage equipment, and home health products, it is suitable for diverse needs such as home fitness, community fitness, commercial fitness centers, medical rehabilitation institutions, etc.

（2） Venue facilities and exhibition area construction

Focusing on sports venue construction and supporting services, showcasing artificial turf, sports wood flooring, assembled flooring, sports floor glue, rubber mats, silicone PU, EPDM, acrylic and other elastic sports floor systems and supporting materials, paving equipment; Covering venue landscaping, building materials, lighting and sound systems, seating, sports equipment (foot baskets, athletics, gymnastics weightlifting, table tennis tables, etc.), providing a complete solution for the construction, upgrading, and renovation of sports venues.

（3） Exhibition Area for Ball and Sports Leisure Products

Gather a full range of ball sports and leisure equipment, showcasing ball equipment and protective gear, sports shoes and clothing such as foot baskets, table tennis and badminton nets, golf, rugby, etc; Covering combat equipment such as taekwondo, boxing, and martial arts, as well as sportswear, functional underwear, sports glasses, smart wearables, sports watches, fashionable sports accessories, shoe materials, and accessories, it meets the diverse consumption needs of the public for sports, leisure and entertainment, professional events, and more.

（4） Electronic Sports Exhibition Area

Following the explosive growth trend of the esports industry, showcasing professional esports equipment such as esports headphones, gaming keyboards, esports mice, esports chairs, high refresh rate displays, graphics cards, assembled consoles, and esports mouse pads; Covering e-sports live streaming, e-sports clubs, e-sports training, e-sports hotels, and e-sports peripheral products, we aim to create a comprehensive ecological display platform for the e-sports industry.

（5） Youth Sports Education Exhibition Area

Responding to policies for the development of youth sports, showcasing resources from international youth training institutions, sports training courses, and professional sports clubs; Covering physical education teaching, training, competition hardware and software, multimedia teaching equipment, and youth sports and entertainment facilities, we aim to promote the standardized and professional development of the youth sports education industry.

Core advantages of the exhibition: Strength empowerment, unlimited business opportunities

Strong hosting strength and integration of industry resources

The organizer has years of experience in organizing large-scale outdoor and sports exhibitions, has been deeply involved in the industry for more than ten years, and has accumulated a massive amount of high-quality enterprise resources, purchaser resources, and industry channel resources. This exhibition integrates resources from three major fields: sports, outdoor, and cross-border e-commerce, realizing the linkage of sports and outdoor exhibitions, creating a benchmark for sports and lifestyle exhibitions in the South China region, and providing exhibitors with broader exposure and cooperation space.

Core location of the Bay Area, global trade hub

The exhibition will be held in Guangzhou, the core city of the Guangdong Hong Kong Macao Greater Bay Area. It is located in the two international logistics hubs of Guangzhou Port and Nansha Port, and is linked to Baiyun International Airport and railway ports, forming a three-dimensional transportation network of sea, land, and air, with trade channels reaching the world smoothly. Relying on the well-established sports goods industry chain, developed cross-border e-commerce system, and international business environment in the Greater Bay Area, we can easily connect with buyers from over 200 countries and regions around the world, including Southeast Asia, Europe, America, the Middle East, and Africa, to achieve efficient conversion of foreign trade orders.

Accurate audience invitation, efficient business docking

This exhibition will establish a comprehensive, precise, and professional audience invitation system to ensure that all attendees are high-quality buyers and industry practitioners

1. Precise invitation for vertical buyers: Focus on large cross-border e-commerce sellers, independent buyers, import and export traders, brand agents, domestic and foreign chain supermarkets, fitness clubs, sports venues, and college sports institutions. Our professional customer service team provides one-on-one precise invitations to ensure a professional audience attendance rate of over 75%;

2. Multi channel resource linkage: targeted invitations from domestic and foreign associations, industry media, and sports influencers and bloggers, covering precise customer groups in the global sports industry;

3. Digital drainage of the whole network: through five major search engines such as Baidu and Google, four major portals such as Sina and NetEase, and social media at home and abroad such as Tiktok, TikTok, and Facebook, 360 ° global publicity is achieved to attract global merchants.

Omnichannel promotion, maximizing brand exposure

The exhibition invests massive promotional resources and adopts an online+offline, domestic+overseas omni channel promotion model:

Online: Covering mainstream social media platforms, e-commerce platforms, industry media, and self media matrix at home and abroad, publishing exhibition information, exhibitor style, procurement needs, and achieving billion level traffic exposure;

Offline: Place outdoor advertisements on highways, subways, commercial buildings, high-speed rail stations, industrial parks, etc., to accurately reach industry audiences;

Overseas: Through targeted promotion by overseas social media, cross-border e-commerce platforms, and overseas business associations, attract the attention of international buyers and help exhibitors promote their brands globally.

Empowering high-end forums to grasp industry trends

More than 50 high-end forums, industry summits, and business matchmaking events will be held simultaneously with the exhibition, focusing on industry hotspots, pain points, and development trends. Industry experts, business leaders, cross-border e-commerce experts, and international buyers will be invited to share on-site, providing cutting-edge information and practical experience for participating companies

1. Sports Industry Development Category: 2026 Sports Industry Innovation and Development Forum, International Youth Sports Education Conference, China Sports Tourism Development Summit Forum, Fitness and Sports Rehabilitation Conference;

2. Cross border e-commerce category: Amazon's new policy analysis, eBay sports strategy category sharing, TikTok full hosting explosive order skills, Meike multi sports category market analysis, cross-border e-commerce product selection docking meeting;

3. Outdoor sports category: Forum on the development trend of outdoor sports, sharing of innovative outdoor equipment, exploration of new models of outdoor team building, and exchange of outdoor route planning.

Exhibition value: One exhibition, multiple gains

1. Obtain global orders: Face precise buyers at home and abroad, quickly establish cooperation, and achieve growth in foreign trade orders;

2. Expand global channels: connect with multiple channels such as cross-border e-commerce, import and export trade, overseas agents, etc., and build a global sales network;

3. Showcase brand strength: Utilize international exhibition platforms to enhance brand awareness and influence, and promote brand globalization;

4. Integrate industry resources: Link upstream and downstream enterprises in the industry chain to achieve resource sharing and win-win cooperation;

5. Grasp industry trends: Participate in high-end forums, learn about the latest policies, technologies, products, and market trends, and seize development opportunities;

6. Precise business matching: The exhibition provides one-on-one supply and demand matching services, efficiently matching procurement needs and reducing cooperation costs.

Exhibitors

Sports equipment manufacturing enterprises, trading companies, cross-border e-commerce enterprises, sports technology enterprises, sports training institutions, sports venue service providers, brand agents, etc.

booth type

Standard booth, deluxe booth, and special booth (can be customized according to enterprise needs). For details, please consult the organizing committee for booth maps and quotations.

contact information

Hotline: 131 6637 5719

The sports industry is entering a golden period of development, and cross-border expansion has become an inevitable trend. From October 30th to November 1st, 2026, at the Poly World Trade Center Expo in Guangzhou, we will meet you at the 2026 Guangzhou International Sports Goods Foreign Trade Exhibition! We will build a bridge to the global market for you with professional services, high-quality platforms, and abundant resources, helping Chinese sports equipment companies set sail and achieve a win-win future!

Looking forward to your visit, to join the industry's grand event and create wealth and business opportunities together!

2026 Guangzhou International Sports Goods Foreign Trade Exhibition Organizing Committee

• Telephone:13166375719
• Contact:Chairman's Committee
• Mobile:13166375719
• Address:1000 Xingang East Road, Haizhu District, Guangzhou City

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870