From November 10th to 12th, 2026, the 28th Shanghai International Gift, Cultural and Creative Products and Home Furnishings Exhibition (referred to as Huali Exhibition), the annual benchmark of the gift industry in East China, will grandly kick off at the Shanghai New International Expo Center. This exhibition is expected to gather 1200 top exhibitors, with a display area exceeding 50000 square meters, and is bound to attract more than 60000 professional buyers to come in droves, jointly opening an ultimate feast on residential aesthetics, culture, and gift giving wisdom.

With the continuous rise of consumers' satisfaction and emotional expression, the gift market in 2026 is undergoing a silent transformation, and "small items are beautiful" is gradually becoming the mainstream new trend for daily gift giving and popular product selection.

Focusing on the 'big market' within the 'small scale', six highlights to build a comprehensive gift matrix for all categories

This Huali Exhibition closely follows the core trend of "full category coverage, full chain empowerment, and full scene adaptation", focusing on the huge market demand for desktop aesthetics, office healing, and cultural and creative handicrafts. On site, buyers can not only experience the popular trend categories of influencer live streaming sales in one stop, but also accurately anchor high profit items full of design and healing attributes.

Highlight 1: The "Internet Celebrity Selection" section made a stunning appearance, and creative ornaments ignited the trend of live streaming e-commerce

In the "Internet Celebrity Product Selection and Live Streaming Sales Exhibition Area" with millions of traffic, major high-quality source factories will showcase their annual best-selling products. Hundreds of high-value creative healing desktop ornaments, blind box trendy figurines, and original home accessories from designers around the world will be showcased, completely breaking the monotony and "standard" constraints of traditional gifts. These healing ornaments and festival blind boxes, hailed as "powerful tools" in the e-commerce industry, are becoming the core driving force of the "grass planting economy" in the fourth quarter of 2026 due to their exquisite portability and inherently topical social media attributes. A large number of efficient product selection MCN institutions and delivery experts have already locked in the single day million level procurement demand in advance.

Highlight 2: "Wooden charm rebirth" original zone, creatively reshaping China-Chic's strength

When Guochao Aesthetics meets pragmatism, there is a huge blue ocean opportunity hidden in small pieces. This year's Huali Exhibition has set up a "Wooden Crafts Boutique Zone", which presents a collection of cultural and artistic masterpieces that combine classical handmade wood carving techniques with modern design. The exhibition covers small wooden tea sets, incense burners, wooden country style toys, lightweight classical bookmarks, and unique cultural and creative storage that are highly entertaining to play with. This exhibition area is not limited to traditional pure displays, but focuses more on the "interactive touch" under the spirit of craftsmanship, advocating the realization of a gentle "safe haven" in the fast-paced modern society through small and beautiful wooden masterpieces.

At that time, dozens of leading wooden manufacturers from all over the country will join hands with Huali Exhibition to bring the pinnacle of the new original design series from the end of 2026 to 2027. From solid wood ornaments with their own fragrance and charm, to intangible cultural heritage crafts with their own beautiful meanings, buyers will witness firsthand the poetic dwelling and contemporary office aesthetics of Eastern sourced logs carved with ingenuity at the W Hall site.

Highlight 3: Year end procurement "golden window", fully empowering business layout

November every year is a crucial time for major enterprises to prepare for year-end appreciation, employee benefits, and procurement arrangements for the upcoming spring. This year's Huali Exhibition accurately identified the year-end gift giving needs, with nearly 60000 professional buyers and distributors from Jiangsu, Zhejiang, and Shanghai already poised to participate. During the exhibition period, the organizers also collaborated with numerous major health brands to launch interactive and innovative products with the concept of "giving health". The therapeutic desktop ecological tank and light burden relief items conceptualized as "natural ornaments+health and wellness interaction" have achieved a comprehensive upgrade of small gifts in terms of functionality and emotion.

In addition, multiple online celebrity modern product selection competitions and popular high-end business forums will be held at the exhibition site, providing comprehensive first-line resource docking from product selection, customization to brand marketing for buyers of all sizes. When "small and beautiful" reaches the top of the big stage, small ornaments are not just decorations, they are becoming the "emotional bond" for brands to reach the new generation of core consumer groups.

Let's meet at the Shanghai New International Expo Center from November 10th to 12th, 2026. At this annual gift event, discover new business opportunities that belong to you. Starting from a small item, foresee the infinite possibilities of the gift industry's future!

From November 10th to 12th, 2026, the 28th Shanghai International Gift, Cultural and Creative Products and Home Furnishings Exhibition (referred to as Huali Exhibition), the annual benchmark of the gift industry in East China, will grandly kick off at the Shanghai New International Expo Center. This exhibition is expected to gather 1200 top exhibitors, with a display area exceeding 50000 square meters, and is bound to attract more than 60000 professional buyers to come in droves, jointly opening an ultimate feast on residential aesthetics, culture, and gift giving wisdom.

With the continuous rise of consumers' satisfaction and emotional expression, the gift market in 2026 is undergoing a silent transformation, and "small items are beautiful" is gradually becoming the mainstream new trend for daily gift giving and popular product selection.

Focusing on the 'big market' within the 'small scale', six highlights to build a comprehensive gift matrix for all categories

This Huali Exhibition closely follows the core trend of "full category coverage, full chain empowerment, and full scene adaptation", focusing on the huge market demand for desktop aesthetics, office healing, and cultural and creative handicrafts. On site, buyers can not only experience the popular trend categories of influencer live streaming sales in one stop, but also accurately anchor high profit items full of design and healing attributes.

Highlight 1: The "Internet Celebrity Selection" section made a stunning appearance, and creative ornaments ignited the trend of live streaming e-commerce

In the "Internet Celebrity Product Selection and Live Streaming Sales Exhibition Area" with millions of traffic, major high-quality source factories will showcase their annual best-selling products. Hundreds of high-value creative healing desktop ornaments, blind box trendy figurines, and original home accessories from designers around the world will be showcased, completely breaking the monotony and "standard" constraints of traditional gifts. These healing ornaments and festival blind boxes, hailed as "powerful tools" in the e-commerce industry, are becoming the core driving force of the "grass planting economy" in the fourth quarter of 2026 due to their exquisite portability and inherently topical social media attributes. A large number of efficient product selection MCN institutions and delivery experts have already locked in the single day million level procurement demand in advance.

Highlight 2: "Wooden charm rebirth" original zone, creatively reshaping China-Chic's strength

When Guochao Aesthetics meets pragmatism, there is a huge blue ocean opportunity hidden in small pieces. This year's Huali Exhibition has set up a "Wooden Crafts Boutique Zone", which presents a collection of cultural and artistic masterpieces that combine classical handmade wood carving techniques with modern design. The exhibition covers small wooden tea sets, incense burners, wooden country style toys, lightweight classical bookmarks, and unique cultural and creative storage that are highly entertaining to play with. This exhibition area is not limited to traditional pure displays, but focuses more on the "interactive touch" under the spirit of craftsmanship, advocating the realization of a gentle "safe haven" in the fast-paced modern society through small and beautiful wooden masterpieces.

At that time, dozens of leading wooden manufacturers from all over the country will join hands with Huali Exhibition to bring the pinnacle of the new original design series from the end of 2026 to 2027. From solid wood ornaments with their own fragrance and charm, to intangible cultural heritage crafts with their own beautiful meanings, buyers will witness firsthand the poetic dwelling and contemporary office aesthetics of Eastern sourced logs carved with ingenuity at the W Hall site.

Highlight 3: Year end procurement "golden window", fully empowering business layout

November every year is a crucial time for major enterprises to prepare for year-end appreciation, employee benefits, and procurement arrangements for the upcoming spring. This year's Huali Exhibition accurately identified the year-end gift giving needs, with nearly 60000 professional buyers and distributors from Jiangsu, Zhejiang, and Shanghai already poised to participate. During the exhibition period, the organizers also collaborated with numerous major health brands to launch interactive and innovative products with the concept of "giving health". The therapeutic desktop ecological tank and light burden relief items conceptualized as "natural ornaments+health and wellness interaction" have achieved a comprehensive upgrade of small gifts in terms of functionality and emotion.

In addition, multiple online celebrity modern product selection competitions and popular high-end business forums will be held at the exhibition site, providing comprehensive first-line resource docking from product selection, customization to brand marketing for buyers of all sizes. When "small and beautiful" reaches the top of the big stage, small ornaments are not just decorations, they are becoming the "emotional bond" for brands to reach the new generation of core consumer groups.

Let's meet at the Shanghai New International Expo Center from November 10th to 12th, 2026. At this annual gift event, discover new business opportunities that belong to you. Starting from a small item, foresee the infinite possibilities of the gift industry's future!

• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870