As the global consumer market accelerates its onlineization, cross-border e-commerce is becoming the core growth pole of China's gift exports. In this context, the 27th Shanghai International Gift, Cultural and Creative Products and Home Furnishings Exhibition (referred to as "Huali Exhibition") will be held grandly at the Shanghai New International Expo Center from June 26 to 28, 2026. This exhibition will be themed "Gift Chain Global · Cross border Empowerment", deeply integrating gift industry belt resources and cross-border service ecology, and building an efficient overseas platform for Chinese gift enterprises.

Scale upgrade, dual exhibition linkage to create a cross-border product selection "super pallet"

The 2026 Huali Exhibition has achieved a milestone leap - it has formed a strong alliance with the 120th China Cultural Products Fair (CSF Cultural Fair), combining the two exhibitions into one. The total scale of the exhibition is expected to reach 80000 square meters, gathering more than 1800 high-quality suppliers and attracting over 100000 professional buyers to attend. Among them, cross-border e-commerce sellers are expected to account for over 35%.

The exhibition set up a special "cross-border e-commerce shopping area" to focus on the popular categories suitable for Amazon, TikTok Shop, Temu, Shopee, Shein and other mainstream platforms, covering: China-Chic cultural and creative (museum IP, intangible cultural heritage reconstruction, national fashion play), intelligent gifts (AI customized products, emotional response lights, intelligent wear), environmental protection and sustainability (biodegradable packaging, marine plastic recycling gifts), health care (home testing equipment, sports rehabilitation gifts, silver hair economic products).

Directly addressing cross-border pain points: empowering the entire chain from product selection to logistics

In response to the core pain points faced by cross-border sellers such as difficult product selection, unstable supply chain, and high logistics costs, this year's Huali Exhibition has built a one-stop solution of "product selection+supply chain+logistics+marketing":

• Precise buyer docking: Based on the organizer's database of over 500000 professional buyers, targeted invitations are made to Amazon sellers, TikTok top influencers, independent sellers, and overseas buyers to achieve precise supply-demand matching. Previous data shows that over 60% of companies have reached cooperation intentions on site.

• Direct supply from the source of industrial belts: The exhibition integrates resources from 12 core industrial clusters in East China, including Yiwu small commodities, Nantong home textiles, Hangzhou cultural and creative industries, Jingdezhen ceramics, etc., to help cross-border sellers skip intermediate links and directly connect to the factory source, reducing procurement costs.

• Cross border Service Zone: A special "Cross border Service Ecological Hall" has been established, introducing top logistics companies, overseas warehouse service providers, payment institutions, and intellectual property service institutions to provide one-stop support for sellers in logistics solution optimization, overseas warehousing, brand compliance, and more.

• Simultaneous Summit Forum: Holding the "2026 China Gift Overseas Summit Forum", inviting official representatives from platforms such as Amazon Global Store, TikTok for Business, Shopify, Google, etc. to deeply explore cutting-edge topics such as content seeding strategies for gift categories on TikTok, independent DTC models, and compliance requirements in the European and American markets.

Top 10 themed exhibition areas, covering all aspects of gift procurement needs

Ten theme exhibition areas have been carefully planned for this China Gift Show, covering business gifts, household goods, small appliances and 3C digital, gift packaging, China-Chic cultural and creative, health gifts, outdoor and travel supplies, fun and IP authorization, gift box food, lifestyle and other fields, from traditional gifts to emerging categories.

It is worth mentioning that, against the backdrop of the continuous breaking of the "guzi economy", "fan support", and "IP co branding", this year's Huali Exhibition has vigorously created a peripheral product exhibition area for support, gathering over 300 industry leaders and emerging brands, covering a full range of support materials such as badges (bars), standing signs, acrylic hanging parts, laser tickets, support sticks, LED light signs, etc., accurately targeting the new consumption trends of Generation Z.

Source factory+platform policy dual wheel drive, seize the new cross-border track

This year's Huali Exhibition brings together hundreds of original factories and high-quality suppliers. Among the exhibitors, there are many strong manufacturers who provide OEM services for international first-line brands. They have flexible service capabilities such as flexible customization and small batch production, helping cross-border sellers quickly respond to market changes and reduce inventory risks.

During the exhibition, a cross-border e-commerce product selection and docking event will also be held, jointly with platforms such as Amazon and Shopee to set up a "Cross border E-commerce Product Selection Day", providing one-stop services from product selection, logistics to payment. Data shows that in the 2024 Huali Exhibition, the demand for cross-border e-commerce product selection has increased by 150% year-on-year, and Huali Exhibition has become the preferred product selection base for cross-border sellers.

Based in Shanghai, radiating globally

As the core cluster area of China's gift industry, the East China region gathers the most complete gift manufacturing and design industry chain in the country. Relying on Shanghai's position as an international exhibition center, Huali Exhibition fully leverages its location advantages of "Shanghai curation+industrial belt synergy+global distribution" to help Chinese gift companies reach the global market with lower costs and higher efficiency. At the same time, the exhibition continued to deepen cooperation with RCEP member countries and countries along the "the Belt and Road" to promote the localization of Chinese gifts at the level of cultural adaptation and product innovation.

Cross border e-commerce is redefining the global competitive landscape of the gift industry, "said the organizer of Huali Exhibition." We will continue to integrate industry resources and cross-border ecology, help more Chinese companies seize opportunities to go global, and establish sustainable brand influence in the global gift market

Shanghai New International Expo Center

• Mobile:19913440559
• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

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