2026 Beijing Bicycle Show and Cycling Equipment and Accessories

Strategic Cooperation: China Cycling Association

Host: China International Exhibition Center Group Co., Ltd

Organizer: Zhongzhan Huagang International Exhibition (Beijing) Co., Ltd

Exhibition time: August 28-30, 2026

Exhibition location: China International Exhibition Center (Chaoyang Hall)

Exhibition scope: bicycles and their components; Baby stroller and its components; Scooters, balance bikes and their components, related equipment, processes, materials; Cycling equipment, outdoor sports equipment; Sports food, beverages, rehabilitation supplies, etc; Related service agencies

The Beijing International Bicycle Sports and Equipment Exhibition will focus on professional brands, showcase cutting-edge technologies, promote business cooperation, build service platforms, promote industrial upgrading, and help promote the healthy and orderly development of popular cycling culture. I believe this exhibition will become an effective path for enterprises to showcase excellent products and consolidate their existing distribution system. At the same time as the exhibition, interactive experience activities such as test rides, new product launches, virtual cycling, and scooter performances will also be held, which are popular among riders.

Currently, the global economic environment is complex and ever-changing, and the bicycle industry has entered a period of deep adjustment. On the one hand, the low price competition in the industry is intensifying, and development is facing many challenges; On the other hand, new consumer scenarios such as sports, leisure cycling, and smart commuting are rapidly emerging, and segmented categories such as electric assisted bicycles and gravel bikes have become new engines of industry growth, bringing new opportunities for industry development.

In this context, the Beijing International Bicycle Show accurately grasps the pulse of industry development, and strives to build a comprehensive platform that integrates brand display, business docking, technical exchange, and cultural promotion. It effectively gathers high-quality resources in the industry chain such as vehicles, accessories, events, and sports services, and continues to inject power into solving industry development difficulties, promoting industrial transformation and upgrading, and helping the industry seize new consumption opportunities.

The popularity of the first exhibition in 2025 has demonstrated the strong appeal and industry value of this platform. As of now, 60% of the investment promotion tasks for the 2026 exhibition have been completed. The enthusiastic registration of the first exhibitors fully reflects the industry's high recognition of the value of the exhibition platform. The organizer revealed that the 2026 Beijing Bicycle Exhibition will welcome more brands of bicycles and related fields to settle in. Industry colleagues will work together to integrate industry resources, share development opportunities, and jointly promote the high-quality development of China's bicycle industry.

In order to further enhance the core value of the exhibition and strengthen the stickiness between brand owners and end riders, the organizers will continue to launch diversified and high-quality interactive activities in 2026, building a bridge for direct communication between brand owners and riders, making the exhibition truly an important link between the brand end and the demand end, becoming the core carrier of service industry development, and realizing the two-way empowerment of commercial value and social value. Brand owners can accurately capture market demand and clarify product development and upgrade directions through a series of activities such as on-site demand research and interactive communication.

We have reason to believe that with the empowerment of high-quality exhibition platforms, the bicycle industry will be even better in 2026!

Beijing Bicycle Show Organizing Committee

Contact: Wang Zhen

Phone/WeChat: 139 2458 9474

Exhibition scope: bicycles and their components; Baby stroller and its components; Scooters, balance bikes and their components, related equipment, processes, materials; Cycling equipment, outdoor sports equipment; Sports food, beverages, rehabilitation supplies, etc; Related service agencies

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Contact:Wang Zhen
• Mobile:139 2458 9474
• Address:515, Building 2, Guomao Office, No.1 Jianguomenwai Street (Phase II), Chaoyang District, Beijing

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