With the continuous popularity of hot topics such as "guzi economy", "fan support", and "IP collaboration", the cultural and creative consumption of support is experiencing unprecedented explosive growth. From June 26th to 28th, 2026, the Shanghai International Supporting Peripheral Products Exhibition will be grandly held at the Shanghai New International Expo Center. As the first professional exhibition under the Huali Exhibition Group, this exhibition will focus on creating the "IP Derivatives and Guzi Cultural and Creative Zone", providing a one-stop B2B business platform for IP owners, manufacturers, brands, and channel partners.

Focusing on IP derivatives, leveraging the billion dollar cultural and creative market

This exhibition has set up a special "IP Derivatives and Guzi Cultural and Creative Zone", showcasing popular products such as badges (bars), standing cards, acrylic pendants, laser tickets, colored paper, transparent cards, folders, stickers, tape, etc. It also covers idol and anime merchandise such as character figurines, dolls, pillows, keychains, phone cases, card covers, postcards, art collections, etc., meeting the diverse needs of fans from collecting to daily consumption.

In addition, the special zone will also focus on presenting fan handicrafts such as Tongren, postcard sets, handmade jewelry, cotton dolls and baby clothes and their surroundings, showing the deep integration of fan culture and creative design, and becoming the intersection of three circles of anime, rice circle, and fashion play.

Authentic authorization zone, opening up the closed loop of IP commercialization

In order to solve the long-standing copyright problems faced by the industry, a "Genuine Authorized Derivatives Zone" was established at the same time as the exhibition, bringing together high-quality IP copyright owners and authorized agencies from domestic and foreign animation, gaming, film and television, variety shows, virtual idols, KOL/internet celebrities, etc., to promote efficient docking between IP authorization parties, manufacturers, and brand owners.

An IP authorization cooperation docking meeting will also be held on site, providing exhibitors with one-stop services such as face-to-face negotiation, joint cooperation, and supervision support, helping enterprises build a legal, compliant, and efficient IP derivative development system.

Dual wheel drive of supply chain and channel, creating a full industry chain ecosystem

In addition to the IP content end, the exhibition also synchronously sets up a "customized supply chain and service zone", gathering OEM factories for badge, acrylic, textile, printing, injection molding and other categories, providing full process services from sampling, small batch customization to flexible production, personalized printing, UV printing, etc., to meet the diversified customization needs of brand owners and support groups.

On the channel side, the exhibition accurately invited gift cultural and creative stores, trendy game collection stores, anime physical stores, online peripheral stores, live broadcast room selection teams, flash store operators and other procurement forces, built an efficient "IP production sales" closed-loop, and helped enterprises quickly enter into the national gift wholesale, live broadcast e-commerce, private domain operations and other diversified channels.

Four exhibition linkage, precise empowerment of over 100000 foot traffic

This exhibition will be held simultaneously with the 27th Shanghai International Gift Fair, the 120th China Cultural Goods Fair, the Shanghai International Luggage and Luggage Fair, the Footwear Fair, the Cultural Supplies Fair, and the Cross border E-commerce Expo, forming a "six exhibition linkage" pattern, sharing over 100000 professional audience resources, covering multiple purchasing groups such as gifts, cultural and creative industries, trendy toys, food circles, and cross-border e-commerce. Participating companies can achieve a one-time exhibition and multi-dimensional customer acquisition.

Supporting new forces, cultural and innovative trends

During the exhibition, a series of activities will also be held, including a launch event for new products related to support, a forum on fan economy and the cultural and creative industry of Xiaomi, a selection of high-quality suppliers, and an interactive area for support themed check-in, creating an industry event that integrates display, commerce, communication, and exchange.

At present, the investment promotion work for the exhibition has been fully launched, and we sincerely invite IP copyright holders, manufacturers, brand owners, channel partners, and fan organizations to join us in seizing the trillion yuan new track of fan economy and cultural and creative industries in Guzhu.

（1） Supporting core materials

Small cards, banners, transparent fans, badges, standing signs, colored paper, PB picture books, postcards, stickers, posters, light signs, glow sticks, support sticks, banners, support towels.

（2） IP derived peripherals

Cotton dolls, baby clothes, plush toys, pendants, pain bags, canvas bags, stationery, 3C peripherals, clothing, blind boxes, figurines, gift box sets.

（3） Authorized genuine IP peripheral

Official derivatives of celebrities/idols, anime, games, esports, film and television, sports, and virtual idols.

（4） Supply Chain and Customized Services

Printing, packaging, sampling OEM/ODM、 Design studio, production factory, support group customization, corporate gift customization.

• Company:Shanghai Yahui Exhibition Co., Ltd
• Contact:Miss Zhou
• Mobile:19913440559
• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870