How can trendy toys and baby companies go global?

How to enter the Southeast Asian market?

Currently, Southeast Asia has become one of the fastest-growing destinations for trendy toys, toys, and baby products worldwideAmong them, Indonesia and Vietnam have become the core dual engines for Chinese enterprises to layout in ASEAN through demographic dividends, consumption upgrades, and e-commerce outbreaks.

As the largest market in Southeast Asia, Indonesia has a population of nearly 280 million and a large base of young families. The demand for infant and child basic needs is stable, and the demand for trendy toys is rapidly rising. The local supply is highly dependent on imports, and the market space is vast, but the access and compliance requirements are relatively strict; Vietnam, with its youthful population structure, high growth e-commerce channels, and preference for cost-effective consumption, has become a popular and rapidly penetrating market for popular products. Puzzle, intelligent, and IP toys continue to be popular, with high supply chain and channel maturity, and more friendly entry barriers. Two major markets, one stable and one fast, one large and one agile, together form the golden combination of Chinese toys and trendy toy brands going global in Southeast Asia.

IBTE Southeast Asia International Toy and Baby Products and International Trendy Play Exhibition

——A large-scale, diverse, and influential event in the trendy toy, toy, and baby products industry in Southeast Asia!

Since its debut in Jakarta, Indonesia in 2016, the IBTE Southeast Asia International Toy and Baby Products and International Trendy Play Exhibition has successfully held over 13 exhibitions in Indonesia and Vietnam, attracting 250000 professional buyers from more than 60 countries around the world to visit and become the preferred platform for enterprises to explore emerging markets. The exhibition will set up exhibition areas for toys, trendy toys, baby and children's products, IP authorization, stationery, toy accessories, and mechanical equipment, creating a B2B one-stop procurement and business docking platform. The IBTE exhibition has received strong support from the ATAA Asian Toy and Child Association Alliance and multiple international organizations and industry associations, gathering over 250000 high-quality buyer resources and building a bridge for enterprises to connect with partners.

1、 Exhibition Overview

Host: CHAOYU EXPO

Hanoi Exhibition in Vietnam: June 18-21, 2026

Indonesia Jakarta Exhibition: August 19-22, 2026

Exhibition in Ho Chi Minh City, Vietnam: December 17-20, 2026

2、 Scope of exhibits

Toy exhibition area:Electric toys, wooden toys, plastic toys, children's puzzle toys, assembled toys, remote control toys, electronic game consoles, multimedia games, tabletop games, plush toys, children's stationery, children's sports equipment, children's electric cars, children's bicycles, educational supplies, painting supplies, decorations, etc.

Trendy toys and figurines:Building blocks, blind boxes, plush toys, mechanical figures, figurines, board games, collectible cards, BJD dolls, anime merchandise, intellectual property rights, independently designed toys, art collections, etc.

IP Authorization Exhibition Area:Copyright holders or agents in the fields of cartoon animation, cultural and artistic heritage, film and television variety shows, electronic games, etc.

Baby and Children's Products Exhibition Area:Baby strollers, baby carriers, walkers, baby food chairs, infant and toddler safety maintenance facilities, baby care appliances, bottles, pacifiers, child care products, safety seats, baby cradles, diapers, baby wipes, children's furniture, children's home textiles, etc.

Entertainment and Amusement Exhibition Area:Indoor and outdoor children's playgrounds, trampolines, dynamic film and television equipment, electronic game consoles, simulators, educational and entertainment facilities and equipment, etc.

Stationery Exhibition Area:Student stationery, school supplies, sports equipment, teaching aids, office stationery, office furniture, overall office solutions, paper products and prints, art materials and DIY crafts, printing technology, consumables and electronic peripherals, etc.

Toy Accessories and Mechanical Equipment Exhibition Area:Toy accessories, packaging materials, toy processing equipment, packaging machinery, printing equipment, intelligent devices, and system integration.

Market Consulting

Hanoi, Vietnam:Jiang Zong 13411963238 (same WeChat account)

Jakarta, Indonesia:Mr. Chen 18142800030 (same WeChat account)

Ho Chi Minh City, Vietnam:Mr. Shi 13480158847 (same WeChat account)

• Contact:General Manager Shi
• Mobile:13480158847
• Address:NO.91 TRAN HUNG DAO STR.,HOAN KIEM DIST.,HANOI,VIETNAM

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870