Date: September 17-19, 2026 Location: Xi'an International Convention and Exhibition Center
1、 Organizational structure
Guiding unit: (proposed to invite) China Food Industry Association
Host: (Proposed invitation) Shaanxi Provincial Qin Chamber of Commerce
Co organizers: Shaanxi Sugar, Wine and Non staple Food Circulation Association, Shaanxi Liquor Industry Association, Shaanxi Tea Circulation Association, Shaanxi Landmark Federation, Shaanxi Commercial Federation, Shaanxi Gift Chamber of Commerce, Shaanxi Food Supply Chain Association, Shaanxi Prefabricated Vegetable Association, Shaanxi Enterprise Science and Technology Association Federation, Shaanxi Leisure Culture Association, Shaanxi Agricultural Enterprise Association, Shaanxi Halal Food Chamber of Commerce, Shaanxi Famous, Unique and New Agricultural Product Quality and Safety Association, Bamboo Conference
Organizer: Shaanxi Food Association, Shaanxi New Era Exhibition Co., Ltd
IIexhibitionIntroduction
The Xi'an International Sugar, Wine, and Food Expo (hereinafter referred to as "Xi'an Sugar, Wine, and Food Expo") has been successfully held for 17 sessions and has received unanimous praise from exhibitors and visitors both inside and outside the province. It has made positive contributions to the development, exchange, and cooperation of the sugar, wine, and food industry in western China. In order to further leverage the driving role of business exhibitions in industrial economy, consumer economy, and regional economy, showcase the achievements of the development of the sugar, wine, and food industry, promote the upgrading of the sugar, wine, and food industry and the construction of enterprise brands, increase investment attraction and equipment updates, strengthen industry exchanges and cooperation, accelerate market circulation, and promote effective integration of local characteristic sugar, wine, and food products with the market, an industry trading platform integrating one-stop display, channel maintenance, trend release, and industry exchange functions will be established to form a national economic cycle system that promotes supply and demand, production and sales, and facilitates smooth and efficient flow of sugar, wine, and food resources on a larger scale.
IIIparticipate in an exhibitionscope
（1） Traditional white liquor: Maotai flavor, light flavor, Luzhou flavor, Fengxiang flavor, yellow rice wine and other flavor liquors and liquor supply chain;
（2） Wine, champagne, pre mixed cocktails, whiskey, vodka, brandy, soda, plum wine, ice wine, fruit wine, sparkling wine, cocktails, craft beer, fresh beer, fruit beer, etc;
（3） Food category: green food, organic food, snack food, imported food, rice flour oil, convenience food, frozen food, refrigerated food, meat products, baked goods, functional food, high-quality agricultural products, geographical indication products, tea, etc.
（4） Beverages and dairy products: carbonated drinks, functional drinks, fruit juice drinks, fruit tea, mineral water, purified water, selenium rich water, dairy drinks, fresh milk, yogurt, soy milk, milk powder, cheese, whole milk powder, formula milk powder, etc;
（5） Catering ingredients and seasoning categories: pre made meals for catering ingredients, meat seasoning, brewing seasoning, pickled vegetable seasoning, fresh vegetable seasoning, dry goods seasoning, aquatic seasoning, and other types of seasoning.
（6） Tea category: related brand enterprises such as black tea, green tea, black tea, white tea, yellow tea, clear tea, and various types of coffee.
（7） Packaging and equipment category: food packaging machinery, fresh-keeping cold chain, packaging materials and products, labels and flexible packaging, logistics packaging technology and other equipment and systems.
4、 Fee Standards
1. Luxury exhibition: ¥ 9800/piece (3m × 3m) 9 ㎡, booth configuration: one table and two chairs, two spotlights, one power plug board, enclosure board, large fascia board advertisement (size 1000mm * 2890mm, to be designed by the exhibitor)
2. Standard exhibition: ¥ 8800/piece (3m × 3m) 9 ㎡
3. Indoor open space: 1200 yuan/square meter, (no configuration provided, exhibitors are responsible for various costs of booth construction and layout, and need to pay special decoration management fees to the exhibition hall).
4. Business Forum/Enterprise Promotion Conference/New Product Launch: 30000 yuan/venue/30 minutes. (The organizing committee provides a stage, audio LED, tables and chairs, a guide, and assistance in organizing attendees).
5. Other advertisements and sponsorships: Please contact the organizing committee staff for detailed information.
5、 Main activities (planned)
1. The Opening Ceremony of the 18th Xi'an International Sugar, Wine and Food Expo in China
2. Chinese Baijiu Summit Forum
3. China Western Liquor Boutique Competition
4. Guizhou Taidou Education Brand Award Ceremony
5. Western Supply Chain Enterprise Forum
6. Western Business Innovation and Development Forum
7. Tea discussion activity
In the subsequent activity updates, please refer to the on-site announcement for specific details ......
6、 Advertising promotion and audience invitation
（1） Professional market advertising: Guoheng Market, Ruifeng Market, Yurun Market, Fangxin Market, Fengqing Mall, Xiangyun Market, Hesheng International and other markets, promoting through lightboxes, banners, and spray painted advertising points.
（2） Phone/SMS promotion: precise professional audience SMS release, customer service phone key invitations.
（3） Professional website: Domestic professional websites release updates on sugar and liquor fairs, with weekly updates.
（4） Ticket and invitation letter: Focus on inviting industry related trade companies, sales companies, brand specialty stores, supply chain companies, responsible persons/buyers of large, medium and small businesses, professional markets and other sections.
（5） Tangjiu Fair is dedicated to long-term IP promotion, and short videos are pushed on platforms such as Tiktok, Xiaohongshu, video number and Kwai.
（6） Shaanxi business food salon, as a cooperative media, holds Baijiu and food event salons from time to time to promote the Sugar and Alcohol Fair to meet the precise needs of liquor enterprises and food enterprises to participate in the conference, and achieve mutual value enhancement and win-win results; Enhance the influence of Xi'an Sugar and Wine Fair and Wine Expo in the western region.
（7） Offline advertising: bus advertising, subway advertising, business elevator advertising, etc.
（8） Business Association Joint Promotion: The business/industry information systems of the five provinces and cities in Northwest China have issued documents to organize relevant industries to visit, exchange and purchase; The liquor and food industry associations of the five provinces and cities in Northwest China organized member units and distributors to visit and exchange groups in Xi'an for the conference; The Northwest Five Provinces' Provincial and Municipal Business (Association) organizes member units to visit.
（9） Professional Audience Invitation: Inviting Shaanxi, Gansu, Ningxia, Qinghai, Shanxi, and other provinces and autonomous regions, as well as relevant regulatory departments, agents, franchisees, state-owned enterprise procurement departments, university logistics groups, hospital logistics, wholesale markets, franchise chain stores, supermarkets, chain stores, convenience stores, catering chains, hotels, guesthouses, bars, restaurants, retail, online retail, and many other fields. At the same time, inviting leaders of relevant industry member units organized by Shaanxi Provincial and Municipal Associations to participate in observation and learning.
7、 Exhibition Highlights
1. Brand led development: The organizing committee will invite well-known domestic and foreign brands to attend and showcase more advanced enterprise management and marketing concepts, as well as higher quality technological products.
2. Innovation Empowering Terminals: The organizing committee will invite digital technology companies, research institutions, and others to participate in the exhibition, empowering the industry with more advanced technology products for healthy and rapid development.
3. Strong procurement demand: The organizing committee will organize local agent distributors, logistics groups, merchants, catering and hotel service units to attend the procurement event on a city by city basis.
8、 Contact information of the organizing committee:
Contact: Mr. Zheng
Mobile phone: 137-6176-6572 (same as WeChat)

（1） Traditional white liquor: Maotai flavor, light flavor, Luzhou flavor, Fengxiang flavor, yellow rice wine and other flavor liquors and liquor supply chain;
（2） Wine, champagne, pre mixed cocktails, whiskey, vodka, brandy, soda, plum wine, ice wine, fruit wine, sparkling wine, cocktails, craft beer, fresh beer, fruit beer, etc;
（3） Food category: green food, organic food, snack food, imported food, rice flour oil, convenience food, frozen food, refrigerated food, meat products, baked goods, functional food, high-quality agricultural products, geographical indication products, tea, etc.
（4） Beverages and dairy products: carbonated drinks, functional drinks, fruit juice drinks, fruit tea, mineral water, purified water, selenium rich water, dairy drinks, fresh milk, yogurt, soy milk, milk powder, cheese, whole milk powder, formula milk powder, etc;
（5） Catering ingredients and seasoning categories: pre made meals for catering ingredients, meat seasoning, brewing seasoning, pickled vegetable seasoning, fresh vegetable seasoning, dry goods seasoning, aquatic seasoning, and other types of seasoning.
（6） Tea category: related brand enterprises such as black tea, green tea, black tea, white tea, yellow tea, clear tea, and various types of coffee.
（7） Packaging and equipment category: food packaging machinery, fresh-keeping cold chain, packaging materials and products, labels and flexible packaging, logistics packaging technology and other equipment and systems.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Company:Shanghai Fanfei Exhibition Co., Ltd
• Telephone:13262250859
• Contact:Mr. Zheng
• Mobile:13761766572
• E-mail:2981793213@qq.com
• Address:1st Floor, No. 281-289 Lixin Road, Fengxian District, Shanghai (Single)

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870