Exhibition Introduction

Multimedia Integration Expo (MIR) is the only international audiovisual integration and entertainment technology exhibition in Italy that focuses on audio, video, lighting, control systems, and related services. MIR covers multiple application scenarios such as enterprises, education, museums, retail, broadcasting, and live events, and is an important business and technology platform that connects the global AV industry chain.

In 2025, over 200 brands participated in the Multimedia Integration Expo, covering an exhibition area of 40000 square meters. Five stages were set up on site, and more than 40 events were held simultaneously, attracting 11632 professional visitors from around the world. In addition to industry conferences and seminars, MIR also offers a range of live performances, training, and experiences, as well as activities for audiences to interact with top experts in multimedia integration and entertainment.

Market Overview

According to industry data and regional market characteristics, the scale of the European audio, video, and lighting (AVC) related market has exceeded 8 billion euros by 2025. Among them, the three core categories of live entertainment facilities (including stage construction and immersive equipment), professional audio, and stage lighting account for over 45% of the total, with a scale of about 3.6 billion euros. As a core country in the European cultural and entertainment industry, Italy contributes about 18% of the European AVC market with its rich performance market (over 12000 concerts, dramas, and festival events per year), digital transformation needs for museums (over 4000 museums nationwide, with a digital budget of over 500 million euros by 2025), and commercial activity scenes. By 2025, the relevant market size in Italy will be about 648 million euros.

It is expected that from 2025 to 2030, driven by the following factors, the compound annual growth rate of the Italian market will remain at 6.2% -7.5%, and the market size is expected to exceed 950 million euros by 2030, including:

Live entertainment facilities: including stage trusses, modular structures, immersive equipment (VR/AR fusion system), benefiting from the recovery of the performance market and the demand for immersive experiences, with an annual growth rate of 8% -9%, and a scale of over 320 million euros by 2030;

Professional audio: including speakers, DSP digital signal processors, and mixing consoles, driven by theater renovations (planned to renovate over 120 old theaters) and outdoor performance demand, with an annual growth rate of 5% -6%, and a scale of approximately 280 million euros by 2030;

Stage lighting: including LED intelligent lighting fixtures, lighting control consoles, combined with the "green lighting" policy (the EU requires the elimination of traditional high-energy consumption lighting fixtures by 2030), with an annual growth rate of 7% -8%, and a scale of over 350 million euros by 2030.

Exhibition Highlights

● International Professional Platform: MIR focuses on audio-visual technology, system integration, and entertainment innovation, with on-site technology demonstrations and interactive experiences as its core. It is not only a space for showcasing products, but also an important field for industry technology exchange and cooperation.

Immersive experience and on-site testing: The exhibition emphasizes practical experiences that are touchable, audible, and testable on the technical site. All displays are in a runnable demonstration environment, allowing the audience to conduct on-site testing and gain a deeper understanding of product performance and practical applications.

● Multi industry application coverage: This exhibition covers technical fields such as audio, video, lighting, control systems, broadcasting production, immersive display, DJ, and club culture, attracting decision-makers and practitioners from upstream and downstream of the industry chain to participate.

● Unique activity section

Live You Play: A practical demonstration and interactive experience area suitable for showcasing audio, lighting, and live event technology.

MIR Club: a unique professional exhibition area in Europe that focuses on DJ and club culture. It combines training, online cooperation, and music industry integration, and is open to DJs, producers, and music industry professionals.

[Scope of Exhibits]

Professional audio and sound system: audio, speakers, digital signal processor DSP, mixing console, and microphone

◆ Lighting equipment and lighting control solutions: stage lighting, LED lamps, intelligent lamps, and lighting design consoles

◆ Video Display and Engineering Projection: Display Screen, Video Projector, LED Screen, and Multimedia Visual Solutions

Control System and Automation Technology: Centralized Control System for Audio, Video, Lighting, and Special Effects

◆ Broadcast production and streaming media equipment: shooting, on-site production, streaming media, and audio and video post production solutions

Stage construction: stages, trusses, lifting equipment, and modular structures suitable for activities and installation projects

Immersive Exhibition and Scene Application Technology: Immersive Technology, Laser, Interactive Technology, and Multi sensory Environment

DJ equipment, clubs, and entertainment technology systems: DJ consoles, controllers, mixers, and software

Please call for consultation

• Company:Guangzhou Zhongji Exhibition Planning Co., Ltd
• Telephone:13602862353
• Contact:Miss Yu
• Mobile:13602862353
• E-mail:1917449787@qq.com
• Address:Room 1606-1607, Xinji Yuedao Creative Exhibition Center, Building 1, Zone 1, No. 93 Yingbin Road, Panyu District, Guangzhou City

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