At the beginning of 2026, private live streaming is facing a new round of growth challenges. With the bottom of traffic dividends, the extensive growth of private domain live streaming has become a thing of the past, and the competition among platforms has shifted towards the depth of "private domain" and the efficiency of operation and business. At the same time, more and more communities, community group buying platforms, physical chain stores, etc., relying on years of accumulated supply chain and operational advantages, have entered the field of private domain live streaming and become a rising force in private domain growth. At this critical juncture, the 19th New Channel Exhibition of Ju Niu&Huo Man Tang has emerged, aiming to gather industry pioneers, top platforms, and trend insights to jointly embark on a new year of private domain cultivation journey, helping brands seize opportunities at the beginning of the year and win at the starting point.
2、 Exhibition Highlights
1. Private Domain Year's Eve Strategy Indicator
As the first private domain live streaming&group buying event of the year and a vertical industry event, we will release the core trends of private domain operation and live streaming group buying for the year, providing key decision-making basis for enterprises and platforms to formulate annual strategies.
2. The strongest potential aggregation hub in the private domain
Gather private domain live streaming, group buying live streaming, video accounts and other comprehensive traffic platforms, third-party service providers, high-quality brand partners, etc., to create a core ecological field for resource docking and ideological collision.
3. New Product Launch Event for Private Domain at the Beginning of the Year
The popular products of private domain live streaming and group buying live streaming will be released at the 19th New Channel Exhibition of Ju Niu&Huo Man Tang, creating a one-stop product selection platform for private domain platforms.

Food category: fresh frozen products, leisure snacks, nutritious and nourishing foods, grain and oil seasonings, convenience foods, nuts and stir fried goods, alcohol, beverages;
Landmark features: Chinese time-honored brands, intangible cultural heritage inheritance products, landmark products, etc;
Department Store Home Furnishings: Daily necessities, household items, kitchenware, home textiles, hygiene products, daily chemical cleaning and care products, small appliances, 3C digital products, etc;
Beauty and personal care: beauty, personal care, cosmetics, etc;
Big health: health products, functional foods, nutritional supplements, meal replacements, disinfectant products, etc;
Shoes, clothing, and accessories: clothing, underwear, knitwear, shoes, socks, hats, leather goods, jewelry, watches, glasses, jewelry, etc;
Third party service providers: software tool providers, traffic providers, live streaming bases, etc.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Contact:Manager Zhu
• Address:7th Floor, Lantian International, Intersection of Hongda Road and Dashan Road, Lanshan District, Linyi City, Shandong Province

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