Hangzhou, as one of the most developed private economy cities in the eastern coastal region, is an important e-commerce center in China and a new first tier city. With the promotion and implementation of the "the Belt and Road" strategy, as well as the holding of the G20 Summit and the warm-up of the Asian Games, Hangzhou's international popularity has also been constantly improved. With the advantages of culture, technology, environment, capital, finance and other resources, Hangzhou has become an important node at the intersection of the land and sea Silk Road, and also the preferred popular city for national and local large-scale conferences, exhibitions and events.

The 2026 China Zhejiang Hairdressing and Beauty Industry Expo and Beauty Health Industry Expo is an important industry event rooted in Hangzhou. Since 1998, it has been dedicated to the beauty industry for 26 years and has successfully held 50 beauty industry expos, radiating and driving the development of the beauty industry in Zhejiang, Shanghai, Jiangsu, Fujian, Anhui, Jiangxi, Hubei, Henan, Hunan and other places. Adhering to the purpose of "serving customers and working together for the future" and the goal of "pursuing excellence and excellence", it has accumulated a high reputation in the industry. In terms of exhibitor invitations, thousands of manufacturers and domestic agent companies from various provinces across the country have registered to participate, with a display area of tens of thousands of square meters in the left and right exhibition halls of Hangzhou International Expo Center. New beauty manufacturers have also made appearances at this conference.

Previous review:
The 50th Autumn Beauty, Hairdressing, and Cosmetics Expo in Hangzhou, Zhejiang in 2025 successfully concluded from November 5th to November 7th at the Hangzhou International Expo Center. 46% of the companies made their debut, with manufacturers from various regions accounting for 40% of the total. Over 1000 cinemas and daily chemical brands participated in the exhibition!

After 26 years of polishing the beauty professional platform, Hangzhou Beauty Expo captures new highlights in the development of the beauty industry, focuses on new demands and formats in the industry, explores new products, projects, and trends in the industry, enriches the supply side categories of the beauty industry, and provides diverse product procurement and technological improvement choices for beauty stores. At present, the beauty and cosmetics industry has obvious competition and strong customer personalized demand, which has accelerated the updating and iteration of products from design to production to packaging to sales channels. The rise of young consumer groups, the popularity of new China-Chic and Chinese style, etc., have also given the new direction and focus of the beauty and cosmetics industry chain, and triggered new thinking and production and consumption orientation from product design concepts, product efficacy, packaging modeling, raw material matching, marketing channels and other aspects.

The organizers of the Hangzhou Beauty Industry Expo also conducted months of online and offline visits and promotions before the event, actively preparing and investing heavily, laying a solid audience foundation for the explosive effect on site.

Despite the continuous emergence of consumer channels such as online consumption, popularity of short videos, live streaming trends, and community group buying, beauty and cosmetics manufacturers and brands have new competitive segments. However, the professional, experiential, functional, and service-oriented characteristics of beauty salon chains still have advantages that cannot be replaced by the uneven quality of online recommendations.

In the future, the Hangzhou Beauty Industry Expo will continue to explore advantageous resources in areas such as region, industry, technology, talent, and network, actively promoting the formation of a sustainable beauty industry ecosystem with excellent technology, excellent brand, abundant talent, and smooth channels. We will continue to adhere to the concept of concentration, professionalism, and dedication to run each beauty expo well, integrate high-quality resources in the beauty industry, and help attendees appreciate and understand current trends. We believe that with the active participation and support of all beauty industry colleagues, the Hangzhou Beauty Expo will continue to improve and better serve the beauty industry and colleagues in East China and even across the country.

Daily chemical personal care
Skin care products, personal care, home washing, perfume, fragrance, essence, perfume, color makeup, facial mask, men's care, body care, oral nutrition, etc
Packaging materials
Packaging equipment, packaging bottles, packaging bags, packaging boxes, plastic packaging, acrylic packaging, glass packaging, environmentally friendly packaging, nozzles, hoses, pumps, valves, ribbons, labels, etc
supply chain
OEM/ODM OEM packaging materials, raw material processing equipment, consumables brand management, warehousing management, etc
oral
Oral cleaning, oral care tools, teeth whitening, dental veneer technology training, etc
Hair care category
Head therapy projects, scalp management, hair care products, wig products, hair accessories, hairdressing equipment, hair growth and development, hair transplantation, etc
other
Micro commerce, e-commerce, new retail, professional media education and training institutions, planning consulting services, product testing institutions, live streaming training
professional line
Beauty equipment, anti-aging, skin management, freckle and acne removal, postpartum repair, intimate care, OEM/ODM supply chain.
Medical beauty, medical beauty schools, medical beauty training, medical beauty consumables, multifunctional nursing equipment.
Nail art and eyelash beautification, slimming and slimming, body shaping underwear, embroidered and tattooed body, textile products for beauty bed covers, professional clothing.
Moxibustion health preservation, enzymes, meal replacement, fumigation care, essential oil skincare, traditional Chinese medicine beauty, media magazines, beauty customer acquisition and management systems, new retail, micro e-commerce OEM/ODM。
Daily chemical line
Cosmetics, makeup, hair care and transplantation, scalp management, teeth whitening, oral care.
Maternity and infant care products, personal and home care products, daily chemical washing products, foot bath and bathing products.
Daily chemical raw materials, ingredients, packaging material technology and production equipment, packaging machinery, laboratories and product research and development, testing institutions, professional media.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Telephone:0571-87169058
• Contact:Manager Qian
• Address:No. 425 Dengyun Road, Hangzhou City

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870