The flavor of the New Year is getting stronger and stronger. Shouldn't the list of New Year goods for Yantai people be updated? You don't have to travel all over the country to search for specialty products, nor do you have to struggle with price comparisons on online shopping pages. From January 31st to February 11th, the "Shandong Ocean Expo and 2026 Yantai New Year's Goods Fair" will kick off at the Yantai International Expo Center! This grand event of "Mountain and Sea Reunion, City wide Hot Shopping" has brought the flavors of the North and South, as well as global delicacies, to your doorstep. With just one visit, you can prepare all your family's New Year's goods and immerse yourself in the lively traditional New Year's atmosphere. This year's New Year's goods fair was jointly created by the Yantai Federation of Industry and Commerce and the Municipal Integrated Media Center, and has already accumulated a lot of popularity. As of now, 9 major chambers of commerce, including Liaocheng Chamber of Commerce, Shanxi Chamber of Commerce, Wenzhou Chamber of Commerce, Hebei Entrepreneurs Chamber of Commerce, Jindu Chamber of Commerce, Women Entrepreneurs Chamber of Commerce, Youth Entrepreneurs Chamber of Commerce, Linyi Chamber of Commerce, Henan Chamber of Commerce, etc., have confirmed to participate in group exhibitions. The Federation of Industry and Commerce in Mouping District, Laishan District and other districts and cities is also actively mobilizing enterprises in their jurisdiction to prepare for exhibitions. Grain, oil, fruits and vegetables, intangible cultural heritage cuisine, imported goods, and home New Year's gifts are all complete, truly achieving "one-stop shopping and buying goods from all over the world". Why is everyone looking forward to this annual sales event? The answer is simple - there is the strongest smoke and fire here, as well as the small joys of life that cannot be hidden.
In fact, buying New Year's goods during the Chinese New Year is not just about buying goods, but also about the anticipation of reunion and the sense of ceremony in life. From January 31st to February 11th, at Yantai International Expo Center, bring your family and friends to visit this most exciting New Year's goods fair. Bring home all the good things and abundant blessings from all over the world!

Innovation in Planning: Creating Immersive Experiences in Two Major Theme Halls

This year's New Year's Fair focuses on three main themes: improving brand IP quality, revitalizing traditional customs, and empowering broadcasting and television resources. The exhibition area is scientifically planned to comprehensively enhance the style and recognition of the exhibition. The exhibition will have two main theme exhibition halls: the prologue hall and the "Exploring Chinese New Year" (Hall B) and the "Rejuvenating and Enjoying the New Year" (Hall A).

As a traffic entrance, the Prologue Hall integrates the Jiaodong Yangko performance, micro drama talent show, and all age cultural performances with the theme of "Fuqi Port City". It also creates a "Warm Era Light and Shadow Show" technology highlight, using AI technology to achieve real-time dressing up and dynamic renewal of old photos for the audience. Combined with robot interaction, it creates a nostalgic and fun check-in atmosphere.

B Hall's "Taste of China New Year" focuses on creating an immersive "Jiaodong New Year Customs Street", showcasing intangible cultural heritage New Year goods and folk performances, and setting up a "Yantai Special Zone" and a "National Specialty Exhibition Area" to achieve one-stop purchase of local flavors and special New Year goods from all over the country.

Hall A's "Revitalizing and Enjoying the New Year" focuses on trends and benefiting the people, with a focus on launching the "Integrated Media Benefiting the People Product Zone", providing New Year gift package sales and shared live streaming services, empowering merchants to integrate online and offline sales. At the same time, the "intangible cultural heritage handcrafted" and "ChaoPlay Cultural and Creative Zone" will gather intangible cultural heritage inheritance and China-Chic cultural and creative, attracting young consumer groups.

Highlights abound: Six creative initiatives activate global traffic

In order to create a win-win situation where businesses are willing to come and citizens love to shop, this year's New Year's Fair has carefully designed six creative highlights:

1. Brand image upgrade: By using high-end special booths and differentiated theme decorations, abandoning the traditional "booth listing" form, establishing a high-end urban exhibition image, and strengthening the "city business card" attribute.

2. Creating traffic hotspots: Select high-quality merchants in Halls A and B daily to carry out "free gift" activities, exempt them from booth fees, and provide promotional support to form a "daily new hotspot", attracting citizens to repeat the exhibition and driving surrounding booth investment.

3. IP Product Creation: Launch exclusive IP products for the "2026 Yantai New Year Gift Pack", relying on the credibility of "Radio and Television Production" to achieve a closed loop of "online customer retention and offline verification".

4. Incubation of small and medium-sized businesses: Innovatively launching the "zero booth entry" plan, businesses can entrust their products to the broadcasting and television special zone for unified operation and sales, and share the profits proportionally, reducing the participation threshold and enriching the exhibition categories.

5. Innovation of investment promotion tools: Produce 3D promotional videos for exhibitions, visually present planning and effects, and improve investment promotion efficiency and success rate.

6. Authoritative endorsement strengthening: Invite industry associations, leading enterprises, and large purchasers to tour, enhancing the credibility and industry influence of the exhibition.

Chamber of Commerce gathers strength: 'Federation of Industry and Commerce Zone' becomes the biggest highlight

The "Federation of Industry and Commerce Special Zone" will become one of the most eye-catching sections of this year's goods fair. The organizer will reserve sufficient booths in Hall A and B for overall design and packaging, creating an exclusive image zone. At the preparatory scheduling meeting, 35 directly affiliated chambers of commerce actively responded and had lively discussions on site.

Representatives from Inner Mongolia Chamber of Commerce, Youth Entrepreneurs Chamber of Commerce, Fujian Chamber of Commerce, Shanxi Chamber of Commerce, Heilongjiang Chamber of Commerce, Hebei Chamber of Commerce, Hubei Chamber of Commerce, etc. have expressed their willingness to actively organize member enterprises to participate with characteristic products, such as grassland specialties, seafood, deer antler wine, Wuchang rice, golden millet, sea buckthorn juice, etc.

Representatives from the Chamber of Commerce also proposed constructive suggestions such as establishing a "Rural Revitalization Product Exhibition Zone" and attempting "Source Live Streaming", which will be linked with the "Member Mall" plan of the Federation of Industry and Commerce to jointly stimulate domestic demand potential.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Address:No. 309, Gangcheng East Street, Laishan District, Yantai City

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870