The Hong Kong Tourism Expo 2026, organized by the Exhibition Group and co organized by the Hong Kong Tourism Industry Council, will be held from January 29 to February 1, 2026 at the Exhibition Hall 5BCD of the Hong Kong Convention and Exhibition Centre. This expo is carefully planned to meet the diverse needs of different types of tourism enthusiasts. Participants will be able to personally explore the latest airfare and hotel discounts, exclusive tour group and cruise holiday discounts, travel equipment displays, popular attractions and specialty food recommendations, as well as rich travel information sharing.

This expo attracted multiple professional tourism organizations and tourism bureaus to participate (in no particular order), including KKday, Hulunbuir Tourism Bureau, Macau Government Tourist Office (MGTO), Taiwan Tourism Association Hong Kong Office, Thai Government Tourist Office (Hong Kong), as well as several counties, cities, and institutions in Japan such as Kumamoto Prefecture, Saga Prefecture, Tokyu Hotel Group, and Tobu Railway, showcasing the diversity and innovation of the tourism industry in various regions.

At the same time, numerous travel agencies and brands (ranked in no particular order) participated, including Dongyingyou, Zonghengyou, Yong'an Tourism, Cuiming Holiday, Zunshang Holiday, Jielv Tourism, Meilihua Tourism, TCI Scenic Tourism, Professional Tourism DeWonder Travel、 Xinyi Tourism, China Travel Service, Dahang Holiday, Wudai Zhuang Tour, Food and Play Holiday, Xinhua Tourism, Delicious Holiday Travel Resources Limited、 At the same time, it has received strong support from the local business community, including Mastercard, The Club, CSL Mobile Limited, and SF Express, to jointly promote Hong Kong's potential as a tourism hub in the Asia Pacific region.

Hong Kong Television Shopping Network Limited will participate in the exhibition again, and on-site visitors will receive surprise rewards for booking flights and hotels on different travel platforms through HKTMall. At the same time, the globally renowned luggage brand Samsonite will make its debut, partnering with multiple outdoor product brands to provide travelers with ready to buy and use travel equipment, fully meeting the needs of travel enthusiasts.

The on-site activities are rich and diverse, including more than 50 tourism themed lectures and performances. In addition, the new interactive game "Pushing King Competition" will debut for the first time, allowing participants to challenge luggage pushing skills and accuracy on the track. The expo is expected to send out over 5700 gifts with a total value of over HKD 300000. Visitors have a better chance of obtaining a free travel SIM card (subject to terms and conditions). The conference will also hold mascot parades on January 31st and February 1st at 3pm to interact with the audience and create a festive atmosphere. At the same venue, the annual key exhibition area "Travel Photography Exhibition" will also be held, with the theme of "Festival Tour - Freeze the Present", showcasing the wonderful works of many photographers and travel enthusiasts, leading the audience to experience festival culture and joyful atmosphere around the world, and inspiring more travel inspiration.

This year, the conference collaborated with Ming Pao to launch the "Study Tour Exploration Zone" and held the "Hong Kong Outstanding School Study Tour Commendation Ceremony" from 4:00 pm to 6:30 pm on January 30th. The ceremony aims to recognize the contributions of participating schools in promoting international exchange and experiential learning for students, and to thank the academic community for providing valuable opportunities for Hong Kong students to personally experience the cultures and educational models of different countries and cities, broaden their international horizons, and deepen their understanding and respect for the world's diverse cultures.

We sincerely invite people from all walks of life to visit and explore endless tourism possibilities, exchange ideas with tourism experts from around the world, and embark on your next adventure! This expo will provide comprehensive and diverse tourism solutions for participants, realizing the ideal journey of "buy and play, fly and stay", and experiencing an unforgettable tourism event together, experiencing the charm of tourism from all over the world.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• E-mail:marketing@exhibitiongroup.com.hk
• Address:1 Expo Drive, Wan Chai, Hong Kong, China

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