The "2026 First Hunan ASEAN New Year Goods Expo and the 3rd Hunan Agricultural Products Trading Fair, Grain Tea/Safe Wine Year End Sale and Global Import Commodity Exhibition" jointly organized by Hunan Fengyuan Exhibition Co., Ltd. and Changsha Renchuang Exhibition Service Co., Ltd. will be held from January 26 to February 11, 2026 at the Changsha Red Star International Convention and Exhibition Center. This year's New Year's Shopping Festival and Grain Tea/Anxin Wine End of Year Sale will create a new type of exhibition that is different from traditional New Year's sales fairs through theme innovation, form innovation, and content innovation. We take "grain tea" and "grain wine" as entry points, focus on segmented markets, and provide consumers with a professional and precise experience in purchasing New Year's goods; Create immersive and profound cultural experience for consumers through China-Chic theme, intangible cultural heritage experience, interactive activities and other contents; By utilizing digital management, comprehensive marketing, and professional services, we aim to create a highly efficient and effective business platform for exhibitors. The first Hunan ASEAN New Year's Goods Expo and the third Hunan Agricultural Products Trading Fair, as well as the year-end special sale of grain tea/reassuring wine in 2026, are committed to creating an efficient brand promotion platform and product sales channel for participating enterprises, helping you seize the New Year's goods market and achieve a good start to the Chinese New Year!

The theme of this New Year Shopping Festival is "China-Chic New Year Taste, Quality Life", with an exhibition area of 20000 square meters and 1200 preset standard booths, which is expected to attract 200000 visitors. The exhibition will focus on the two major sub markets of "grain tea" and "grain wine", integrating product exhibition and sales, cultural exchange, and interactive experience, helping consumers find their favorite New Year's products, expanding market channels for exhibitors, helping traditional culture enter modern life, and achieving a win-win situation of economic and social benefits.

We sincerely invite colleagues from all walks of life to join us in creating the most influential New Year's goods event in the central and southern regions!

Exhibition highlights:

·Accurate positioning: Focusing on the markets of "food tea" and "food wine", directly targeting the peak consumption season of the Spring Festival, helping enterprises seize the market for New Year goods

·Global promotion: integrating traditional media, new media, outdoor advertising and other channels to carry out all-round and three-dimensional promotion

·Professional buyers: Organize tea and liquor distributors, supermarkets, group buying units and other professional buyers to attend and promote substantive transactions

·Immersion experience: create China-Chic theme interaction area, intangible cultural heritage experience area, etc. to attract consumers to stop and increase sales opportunities

·Large scale events: Hold a series of activities such as tea and wine evaluation competitions, knowledge lectures, and tasting events to enhance the added value of the exhibition

Audience invitation

★ Procurement units, professional markets, supermarkets, specialty stores, chain stores, restaurants, clubs, hotels, etc. of various city and state groups

★ Distributors, agents, importers and exporters, e-commerce, etc. in the central economic circle

★ Over ten thousand streets, communities, office buildings, residential communities, and other end consumer groups in Changsha Zhuzhou Xiangtan

★ Various factories, construction sites, and other migrant workers returning home during the Spring Festival in Changsha Zhuzhou Xiangtan

·Grain Tea Exhibition Area: Black Tea, Black Tea, Green Tea, White Tea, Yellow Tea, Oolong Tea, Processed Tea, Tea Set, etc

·Vintage wine exhibition area: Baijiu, yellow rice wine, rice wine, wine, beer, wine set, etc

·Hunan specialty area: preserved meat products, grain and oil seasoning, leisure snacks, fresh fruits, traditional New Year's goods

·Intangible Cultural Heritage Interactive Area: Intangible Cultural Heritage Exhibition, Intangible Cultural Heritage Workshop, Intangible Cultural Heritage Performance, Intangible Cultural Heritage Creative Industry

·Creative Life Hall: Home Furnishings, Personal Care, Cultural and Creative Gifts, Smart Devices

·Poverty Alleviation and Agricultural Assistance Zone: Agricultural Products and Handicrafts from Impoverished Areas

·Import and export goods: imported food, jewelry, skincare and beauty products, clothing and apparel, handicrafts, decorations, etc.

·Grain and oil seasonings: rice, pasta, various coarse grain products; Various types of edible oils; Hotpot base ingredients, various edible seasonings, etc.

·Meat products, leisure food, agricultural products: mainly various types of cold fresh meat and deep processed meat products, poultry and egg products, seafood; Various candies, nuts, and snack foods; Old brand food, agricultural and sideline specialties, etc.

·Tourism cuisine and pre made dishes: innovative and best-selling pre made dishes, local landmark cuisine, specialty snacks, and special tourism products;

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Telephone:4006--1919-65
• Contact:Chen Huilin
• QQ:1078887925
• Address:1901-1903, Building 1, Dongfang Furong Business Center, Yuanda 1st Road, Furong District, Changsha City

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870