The first exhibition of the new year, with a grand opening. The 11th New Year's Day Xi'an Auto Show will grandly kick off at the Xi'an International Convention and Exhibition Center from January 1st to January 3rd, 2026. The theme of this auto show is "New Year, New Car, New Life", creating a great value and discount New Year car buying carnival for consumers. Here, the audience can not only experience the unique charm of each car model up close, but also enjoy exclusive discounts brought by dealers, easily realizing their new car dreams.

In recent years, the government has made great efforts in promoting consumption and has introduced a series of favorable policies for the automotive industry, including purchase tax reductions, trade in subsidies, etc., injecting strong impetus into the healthy and sustainable development of the automotive market. In this context, as the core car buying event at the beginning of the new year in the Northwest Auto Market, the New Year's Day Xi'an Auto Show actively responds to policy guidance, integrates dealer promotion resources and organizing committee car buying lottery and other preferential measures through government enterprise linkage, forms a "combination fist" of car buying discounts, brings tangible car buying benefits to consumers, and helps businesses increase sales, promoting the common prosperity of regional economy and automobile market.

The New Year's Day holiday is not only a time to bid farewell to the old and welcome the new, but also a key node for automotive brand merchants to achieve their annual sales sprint and market layout for the coming year. The New Year's Day Xi'an Auto Show, held for ten consecutive years, has laid a solid foundation for the annual car market with the attitude of "starting the year engine", and is praised by the industry as the "key starting point of annual sales"; This auto show has attracted active participation from numerous car companies, including new forces, joint ventures, independent and luxury brands, forming a luxurious feast for the automotive industry.

It is worth mentioning that this auto show is not only a grand event for consumers to purchase cars, but also a golden platform for car brands and dealers to reach high intention customer groups and achieve efficient transactions. It provides precise exposure and high-quality channels for potential users to connect with automotive aftermarket service providers and cross-border cooperative brands, helping partners quickly seize the opportunity in the Chinese New Year market, boost sales performance, and strengthen brand regional influence.

To give back to the support of the audience, this auto show implements a free exhibition policy, and visitors only need to scan the QR code on site to easily enter. In addition, the organizing committee of the auto show has continued the "Car Purchase Lottery" activity. Any audience member who successfully purchases a car at the auto show can participate in the lottery segment, with a winning rate of up to 100%, ensuring that every participant can receive a surprise. This is our sincere feedback to everyone for their years of support, and also another New Year gift we have created for consumers.

Buy a new car for the New Year at a discounted base price. The 11th New Year's Day Xi'an Auto Show in 2026 cordially invites you to join us in this year-end car buying feast, seize the perfect opportunity, and embark on a new life of intelligent travel! Friends who want to buy a car, don't miss this once-in-a-lifetime opportunity to buy a car!

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Address:No. 1399, Huizhan 1st Road, Baqiao District, Xi'an City, Shaanxi Province

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