The 37th China (Zhengzhou) Sugar, Wine and Food Fair (hereinafter referred to as the "37th Zhengzhou Sugar, Wine and Food Fair") will be held from April 23 to 25, 2026, at the Zhengzhou International Convention and Exhibition Center.

Based in the Central Plains and radiating throughout the country. As a benchmark industry event rooted in the central region for 19 years, this exhibition is themed "Quality wins the market, innovation wins the future", closely focusing on the trends of consumption upgrading and industrial innovation, and focusing on the high-quality development needs of the sugar, wine, and food industry. We will make every effort to build an efficient platform for product trade, brand promotion, and trend exchange, and help enterprises seize the strategic opportunities at the beginning of the 15th Five Year Plan period.

Based on 19 years of exhibition accumulation and industry resources, and deeply practicing the exhibition theme of "quality wins the market, innovation wins the future", this exhibition has achieved a comprehensive upgrade in exhibition area planning with a super large exhibition area of 55000 square meters as the carrier.

This exhibition has adopted the strategic layout of "researching trends and expanding new fields" in its exhibition area planning, and has reasonably planned 8 themed exhibition areas and 11 college districts, covering the entire sugar, wine, and food industry chain, in order to build the core competitiveness of the new consumption era and create higher value experiences for all exhibitors.

01. Pioneering Coffee and Tea Exhibition Area
With the upgrading of consumption structure, the proportion of coffee and tea in residents' daily consumption continues to increase.
In response to this trend, Zhengzhou Sugar and Wine Fair has for the first time integrated the two popular categories of international coffee and tea tea sets. Nearly 10000 square meters of exhibition area has been set up on site to showcase coffee beans, instant coffee, ready to drink coffee products, innovative coffee, various types of tea and tea set derivatives, fully covering diverse procurement needs.

02. Add exhibition area for slow growing alcoholic beverages
Focusing on the trend of healthy consumption and the development trend of low alcohol and nutrition, this exhibition has set up a special exhibition area for slow alcohol, which gathers health wine, health wine, herbal essence liqueur, natural fermentation wine, low alcohol wine, configuration wine and other subdivided products, to build an efficient docking platform for related enterprises and purchasers.

Traditional Liquor Exhibition Area (1A-1B)
Gather various flavor Baijiu, vintage wine, base wine, custom wine, wine, yellow rice wine, rice wine, etc. to continue the core attraction of the industry's just needed categories;
*Slow growing liquor exhibition area (1C)
New health wine, health wine, low alcohol wine, herbal essence liqueur, etc., accurately match the consumption trend of "healthy drinking" and seize the track in emerging markets;
*Coffee and Tea Exhibition Area (1E-1F)
Specially created for the first time, covering coffee beans, instant coffee, ready to drink coffee products, cold brew coffee, nitrogen coffee, various types of tea, tea sets, and tea culture derivatives, fully capturing the love of young people;
Leisure Food and Gift Box Food Exhibition Area (2A-B)
Covering baked goods, nuts and stir fried goods, candy and chocolate, preserved and braised gift boxes, high-end nourishing gift boxes, medicinal and edible gift boxes, etc., catering to both daily consumption and holiday gift markets;
Craft Beer Exhibition Area (2B-2C)
Including classic flavored craft beers (ale series, lager series), innovative style craft beers (fruity and spicy), special craft beers (non-alcoholic, low alcohol, nitrogen beer, draft beer, fresh beer), low alcohol trendy drinks, beer peripherals, etc., catering to the diverse needs of young consumer groups;
Boutique Beverage Exhibition Area (2C-2D)
Covering a full range of healthy beverages including tea drinks, NFC fruit juice, plant-based protein drinks, water series, soda, herbal tea, etc;
Packaging Materials Exhibition Area (1D)
Provide wine bottles, wine jars, bottle caps, pull rings, wine boxes, wine barrels, wine packaging boxes, portable wine bags, laser anti-counterfeiting labels, traceability code, printed labels, etc;
Equipment Exhibition Area (2D)
Showcasing complete sets of food processing equipment, various finished product packaging machinery, cleaning and sorting equipment, cutting and crushing equipment, frying and noodle machinery, liquid filling lines, labeling and coding machines, instruments, testing equipment, spare parts... to achieve the full industry chain connection of "production packaging sales".

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Telephone:0371-87551028
• Fax:0371-66399838
• Address:3rd Floor, Dahe Business Building, No. 47 Dongming Road, Guancheng District, Zhengzhou City

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