The FBIF Food Innovation Exhibition is a professional exhibition for the food and beverage industry held concurrently with the FBIF Forum. The exhibition focuses on innovation, providing a professional and high-quality platform for food enterprises to showcase and exchange ideas, and promoting industry development.

The FBIF Food Innovation Exhibition 2026 (FBIF Super Selection Fair) will be held at the Hangzhou International Expo Center from April 27-29, 2026. Over 650 exhibitors will participate and it is expected to attract 47000 visitors. The FBIF2026 Food and Beverage Innovation Forum, which will be held at the same time, is also being prepared.

The current FBIF Food Innovation Exhibition covers an area of 53800 square meters and is expected to accommodate over 650 exhibitors, covering global food industry brands and supply chain innovation enterprises. The exhibits cover multiple categories such as dairy products, beverages, snacks, alcohol, convenience foods, functional foods, ingredients, OEM, packaging, design, and marketing.

The exhibition area also features exclusive planning events organized by the organizers, including FBiF channel matchmaking, FBiF global new product collection, FBiF global creative packaging portfolio, and Foodtalks salon. In addition, in order to help brands and OEM companies with new product release needs to showcase their products through more targeted channels, the event area has also added WOW FOOD explosive product roadshows and explosive product supermarkets. At the same time, the FBIF Wow Food Innovation Award 2026 ceremony will also be held in the FBIF Food Innovation Exhibition area, bringing more innovative inspiration.

Exhibition audience types:

Gathering of senior executives in the industry

The attendance and exhibition scale of FBIF Food Innovation Exhibition 2026 is expected to exceed 47000 people. The audience covers participants in the entire food industry chain, including executives, decision-makers, researchers, marketers, retailers and distributors, investors, media, influencers, bloggers, and leading consumers.

The scale of channel audience continues to expand

At FBIF Food Innovation Exhibition 2026, the audience size of channel categories will continue to expand. More than 5000 channel guests visited the last FBIF2025 exhibition. Guests from Wal Mart, Sam, Orozi, Bewanda, Amazon Temu、 Companies such as Hema, JD.com, Lawson, and Costco.

1. Terminal products
Dairy products: liquid milk, yogurt, powdered milk, cheese, butter, condensed milk, cream, dairy beverages
Beverages: drinking water, fruit juice, tea drinks, coffee, health water, plant-based protein drinks, functional drinks, carbonated drinks, solid drinks
Leisure foods: bread and pastries, cookies, puffed foods, nuts and stir fried goods, sugar and honey, and leisure spicy braised foods
Convenient food: instant noodles, cans, sausages, instant Rice noodles, fresh rice, frozen dumplings, frozen pastries
Functional foods: health foods, sports nutrition foods, health foods, specialty foods, nourishing foods
Seasoning: Brewing seasonings, pickled vegetables, spices, compound seasonings, healthy seasonings
Rice, flour, vegetable oil, miscellaneous grains, rice and flour products
Liquor: Baijiu, foreign wine, red wine, brewed beer, low alcohol wine
Fresh produce: meat, eggs, seafood, fruits and vegetables
2. Supply Chain
Ingredients: carbohydrates, proteins, oils, animal and plant extracts, fruit and vegetable products, cocoa and coffee products, dairy products, yeast products, egg products, beans, algae, nuts, edible mushrooms, fillings
Additives: colorants, sweeteners, functional sugars, preservatives, thickeners, emulsifiers, modifiers, nutrition enhancers, enzymes, functional proteins and peptides, new food raw materials, edible essence, food processing aids, and compound food additives
Packaging and equipment: plastic packaging, paper packaging, glass packaging, metal packaging, ceramic packaging, other packaging, filling machinery, sealing machinery, labeling machinery, sterilization machinery, packaging machines, sealing machines
Marketing design: consulting firms, advertising agencies, graphic design, industrial design

Please contact the exhibition organizer before participating in the exhibition to confirm.

• E-mail:info@simbaevents.cn
• Address:Room 801, Building T9, Baolongcheng, No. 6, Lane 1459, Xinzhen Road, Qibao Town, Minhang District, Shanghai

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