The theme of this exhibition is "Tasting World Red Wine, Enjoying Wine Life".

As one of the highly influential brand liquor exhibitions both domestically and internationally, since 2010, it has accumulated resources from over 90 international organizations related to liquor production, more than 30000 wineries and importers, and nearly 100000 distributors; Previous exhibitions have attracted nearly 5000 companies from over 50 countries including France, Spain, Italy, Australia, the United States, Germany, Portugal, Romania, Argentina, South Africa, Chile, and Georgia, with a total exhibition area of 250000 square meters, of which 68% are foreign wineries. 82% of domestic liquor distributors, agents, wholesalers, star rated hotels, supermarkets, catering, group buying, clubs and other industries have employees. Becoming an international platform for communicating with numerous liquor industry merchants and enthusiasts, and receiving full recognition and high praise from relevant institutions at home and abroad. We will also continue to uphold the purpose of helping domestic and foreign liquor merchants establish their corporate brand image in China, achieve their sales goals, and expand the scale of China's liquor consumption market. We will create a high-end liquor exhibition with good international effects and warmly welcome domestic and foreign liquor merchants to visit and taste!

According to the latest wine market report, it is estimated that the global wine export value will reach 37.6 billion euros in 2022, an increase of 9% compared to 2021. Against the backdrop of the continuous growth of the global market, the Asian market, especially the Chinese market, has the fastest growth rate. Benefiting from the trend of consumption upgrading and healthy drinking, the size of the Chinese wine market is expected to reach 462.4 billion yuan by 2026, with a compound annual growth rate of 11.5%; Due to the widespread belief that wine is beneficial for health and beauty, the average consumption of wine will also significantly increase, and personal consumption of wine in China will increase to US $60.1 by 2026. At present, China is the world's fifth largest consumer of wine, and the potential value of the Chinese wine market is enormous, which has become a consensus among wine professionals at home and abroad. As a wine expo with international influence in eastern China, High end Wine has achieved record highs in terms of exhibition scale, number of exhibitors, and number of attendees; With the continuous growth in demand for high-quality wine, more and more wine traders will continue to seek new sources of high-quality wine. We will focus on providing a professional trade cooperation platform for the wine business community and business professionals.


High end Wine radiates the Chinese wine market with Shanghai as its center, serving not only as a global wine business platform but also as a bridge for international wine culture dissemination!

Introduce more and better high-quality wine and spirits products to China in order to gain a huge market share and meet consumer demand. With a new perspective, high standards of service, and comprehensive promotion, we aim to attract more buyers to attend and exchange purchases, help buyers establish efficient, stable, and comprehensive cooperative relationships with liquor companies, and ensure that every exhibiting company and buyer returns with a full load!

Simultaneously held (under planning):

The Belt and Road Wine Competition

Intended to provide a platform for wine merchants to showcase their products through extensive participation from all sectors of society, and to contribute to the development and improvement of the entire wine industry chain, showcasing the charm and culture of wine to society and consumers. At the same time, there is a tasting school where five-star hotel chefs are invited to cook high-quality dishes paired with top tier wines; Enable the public to gain a deeper understanding of wine culture while enjoying delicious food and drinking fine wine.


Shanghai Famous Liquor Festival

Italian, French, and Spanish Wine Tasting Event

Chile and Ningxia Wine Winery Investment Promotion Conference and Dinner

Wine Tasting Events in Australia, Germany, and Georgia

2026 International High end Liquor Development Summit Forum "Sharing Famous Wines, Sharing the Future"
Wine, Food, and Wine International Group | JSJ Team
Jinzun Liquor Industry Co., Ltd., Maotai Town, Renhuai City, Guizhou Province
Farnborough International Winery (Hong Kong) Limited
Shaanxi Xifeng Liquor, Shanxi Fenjiu Group, Drunken Da
Weiqun, Dewino, Jinjue International Liquor Industry, Jiadeli, Shuangwei, Zhengzhou Jiuxiu, Xinjiang Tianzhiye, Hangzhou Chino, Qianyu Liquor Industry, Olive Tree, Yunji Panlong Liquor Industry, Taipin Taibao, Borjia Electric Appliances, Venus Manor, Caoxian Yuanzhen
Ansenman Winery, Shanghai Jingzun Winery, Attachment Forest Winery, Karlan Estate, Italian Wine Culture, Dongyu Glass Winery, Shanghai Zhenman Winery, Scarlett Winery, Shandong Airun, Tian'an Beimirade Winery, Famengxuan Winery, Ruimei Winery, Ouyahua, Shanghai Xuanqing, Jiaxinrui, Xinda Printing, Cikangyuan, Mitz Winery, Australian Lionsgate Winery, Fameng International, Weiheng, Pengxiang Wine Cellar, Aibei, Shanxi Yaojing Winery, Elys é e Winery, Signagi Winery, Huashang Mo ë t, Xiamen Youchuan, Yuanling Winery, 100ITA, Huamao Winery, Kaidi Winery, Taikoo Fenghua, Bonaqi Winery, Nannan Winery Aojiu Industry, Famous Liquor Exchange

Based on years of accumulated rich databases, High end Wine 2026 will continue to invite:
1. Wine and food distributors, agents, importers, downstream distributors, and exclusive institutions across the country;
2. Gift group buying companies, terminal online retailers, online stores, etc;
3. Various leisure clubs, bars, etc;
4. Hotel catering institutions, foreign restaurants, and star rated hotels are also one of the markets for wine consumption. Currently, there are over 30000 hotels, Chinese and Western restaurants, and chain restaurants in Shanghai and the Jiangsu Zhejiang region;
5. Group buying units: associations, business groups, state-owned enterprises, international companies, etc;
6. Various supermarkets, such as Carrefour, Wal Mart, RT Mart, Metro AG, 7-11, Lianhua, Hualian, Agribusiness and Commerce, Haode, Kedi, Jiajia, Express, TESCO Group, Jiadeli, Lotus, airport duty-free stores, bonded area duty-free stores, etc;
7. Media reporters: Alcoholic beverages, consumer goods, food, hotels, health products;
8. Wine enthusiasts, white-collar workers, gold collar workers, professional managers, and high consumption groups.

Various types of wine: red wine, white wine, ros é wine, dry wine, sweet wine, etc;
Foreign liquors: such as champagne, sherry, ice wine, brandy, whiskey, vodka, sake, sparkling wine, etc;
◇ Traditional and fashionable wine: Baijiu, yellow rice wine, health wine, beer, cocktail, fruit wine, etc;
Wine utensils and related products: wine screwdrivers, bottle caps, bottle stoppers, wine noses, wooden boxes, wine cabinets, sobering utensils, etc;
◇ In terms of wine barrels, cans, vessels, packaging, storage equipment, logistics transportation, etc;
Other promotional materials and organizations, medals, certificates, wine books, magazines, media, educational and training institutions, and service organizations, etc

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Telephone:86-21-6840 5229
• Contact:Manager Xi
• E-mail:sales@kilnexpo.com
• QQ:274402319
• Address:5F, No. 235 Sanlin Road, Pudong New Area, Shanghai

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