China (Xiamen) International Cross border E-commerce Exhibition (ICEIE). At the beginning of its establishment, it has always adhered to the market-oriented exhibition path, close to the market and serving enterprises. It has been successfully held for 5 consecutive sessions, with the scale expanding year by year and the influence continuously increasing. It has become one of the industry events with the highest standards, strongest professionalism, and most complete ecosystem in the domestic cross-border e-commerce field.

As a well-known large-scale professional cross-border e-commerce exhibition in China, Zhongkuan Exhibition fully leverages its resource advantages by gathering resources from the national trade promotion system and business system, integrating a large number of authoritative e-commerce platforms and service providers from home and abroad, and gathering high-quality cross-border exclusive enterprises in all categories. It not only helps Chinese suppliers explore overseas markets through cross-border e-commerce channels, but also introduces suitable international brands to land in the Chinese market, providing a comprehensive and efficient business docking platform for suppliers and brand merchants, and serving the country to build a new development pattern of domestic and international dual circulation.

In 2021, faced with the dilemma of overseas exhibitions being "suspended" due to the outbreak of the epidemic and enterprises being hindered from expanding into international markets, Xiamen International Chamber of Commerce conducted in-depth research on enterprise demand, increased pressure on itself, and utilized its years of deep cultivation in the field of cross-border e-commerce to launch its own exhibition - Xiamen International Cross border E-commerce Exhibition. The first exhibition was recognized as a key exhibition in Xiamen and became a "hot selling item" in the industry. Approved by the China Council for the Promotion of International Trade, the 2022 Cross border E-commerce Exhibition has been upgraded to a national level exhibition, becoming one of the few cross-border e-commerce professional exhibitions with the prefix "Zhong" in China. The international, professional, and authoritative nature of the 2023 Cross border E-commerce Exhibition has been further highlighted, with the establishment of special exhibition areas such as the "Kazakhstan Theme Hall", "Japan Trade Hall", and "BRICS Special Commodity Exhibition Area". According to statistics, the ratio of buyers to booths at the exhibition exceeds 20:1, meeting internationally recognized standards for high-quality professional exhibitions. The 2024 Cross border Exhibition highlights four major innovations: "Cross border E-commerce+Industrial Belt", "Cross border E-commerce+Live Streaming", "Cross border E-commerce+Geographical Indication Products", and "Cross border E-commerce+Regional Economic Development". Facilitating the landing of Google's world's first cross-border e-commerce acceleration center, launching the Amazon Global Store Industry Belt Accelerator project, and launching the Alibaba International Station "Super Supplier" Online Business Expert Competition. The first International Geographical Indication Products (Xiamen) Trade Fair was held at the same time, expanding the "new track" of empowering industrial development and enterprise transformation with "cross-border e-commerce+geographical indications". The 5th Cross border Exhibition in 2025 will continue the theme of "Cross border Interconnection and Global Freight Connect", setting up three major theme exhibition areas: Amazon SPN, TikTok ecosystem, and "Alibaba Cross border Family Bucket". It will also create a POD theme zone and support industry conferences, fully demonstrating Fujian's advantages as a global POD industry hotspot. This exhibition has achieved good results. According to statistics, the number of on-site merchants during the 3-day exhibition reached 46235, providing precise empowerment for cultivating new forms of foreign trade development and helping traditional enterprises transform and upgrade.

Cross border Product Selection Exhibition Area: Shoes, Clothing, Luggage, Comprehensive Sports Goods, Furniture, Building Materials, Decoration, Household Daily Consumer Goods, 3C Electronics, Digital Home Appliances, Maternal and Child Toys, Pet Supplies, Gifts, Glasses and Printing Packaging, Health, Beauty and Makeup, Garden Hardware, Automotive and Motorcycle Accessories, etc

Cross border platform and comprehensive service provider exhibition area: B2B platforms, B2C platforms, domestic and foreign retail e-commerce, mainstream e-commerce platforms at home and abroad, independent websites, etc.: supply chain service providers, proxy operations, cross-border personnel training, intellectual property, cross-border logistics, etc
Cross border Import Exhibition Area: Imported maternal and child products, daily chemical and beauty products, food and beverage consumer electronics, fashion products, etc

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Telephone:0592-2218830
• E-mail:coic@xm.gov.cn
• Address:3rd Floor, Free Trade Legal Building, No. 15 Xiangxing 1st Road, Huli District, Xiamen City

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