Middle East International Exhibition (MIE group) is a professional exhibition company that has been engaged in the organization and service of international exhibitions in the Middle East and Africa for 17 years. In 2013, MIE group launched the China Trade Week under the background of China's "one belt and one way" strategy, integrating international resources to hold an international trade exhibition featuring "quality commodities". Up to now, it has successfully settled in eight countries, such as the United Arab Emirates, Kenya, Iran, Ghana, Ethiopia and Morocco, providing professional services to more than 5000 Chinese and foreign enterprises and governments, radiating nearly one million Middle East and African purchasers, with a transaction amount of hundreds of millions of yuan, which has become a bridge for China's trade with Middle East and Africa.

Saudi China Trade Week, as an important stop in the Middle East of Mie, is strongly supported by Saudi local chamber of Commerce, Federation of industry and Commerce and the government. In December 2019, Saudi China Trade Week will kick off in Riyadh International Convention and Exhibition Center. This exhibition is the first time for China Trade Week series to enter Saudi Arabia. In view of the successful operation of large-scale exhibitions in Saudi Arabia, it can be predicted that this exhibition will also be a complete success.


Rapid economic development and increasing financing demand
Currently, Saudi Arabia has a free market economy policy. In recent years, the Saudi Arabian government has vigorously pursued the policy of economic diversification, made efforts to expand non oil production, develop non oil mining and light industry, and attached great importance to the development of agriculture. Saudi Arabia's economy is growing rapidly and its financing needs are growing. In 2013, Saudi Arabia's GDP reached US $745.3 billion, a year-on-year increase of 3.8%, and per capita GDP reached US $25500. Saudi Arabia's non oil private sector has continued to grow in recent years, with a year-on-year growth of 5.5%, and the construction, retail, transportation, communication and non oil manufacturing industries all grew by more than 5% year-on-year. In 2014, Saudi Arabia ranked sixth in the global retail trade index.
Saudi Arabia enters the top 20 most suitable countries for business
Saudi Arabia ranks 15th among the world's most creditworthy economies and 14th out of 76 countries with low credit risk. The world bank ranked Saudi Arabia among the top 20 most suitable countries for business (Saudi Arabia ranked 16th). For two consecutive years, Saudi Arabia has become the most suitable country for business in the whole Middle East and Arab countries, leading developed countries such as Bahrain, the United Arab Emirates and Kuwait. According to the world bank, Saudi Arabia's ranking in the top 20 is due to several recent reform policies. The improvement of business and asset registration procedures has effectively helped investors reduce their costs in starting businesses and registering real estate. The Saudi capital market authority and the Ministry of trade and industry have promulgated several new laws to further strengthen the protection of corporate investors. Port charges have been halved, reducing cross-border transaction costs.
The economic and trade environment between China and Saudi Arabia has endless potential
Saudi Arabia is the world's largest oil producer and oil exporter, as well as the largest economy in the Middle East. At present, Saudi Arabia is comprehensively carrying out national infrastructure and industrial development. China is Saudi Arabia's first strategic trading partner, and Saudi Arabia is China's main export market in West Asia and Africa. The import and export trade volume of both sides is close to 75 billion US dollars. Saudi Arabia is the largest engineering contracting market in the Gulf region, with its construction industry accounting for 39% of the total market volume in the Gulf region. Driven by the Saudi government's strong investment in infrastructure construction, the construction industry in Saudi Arabia is expected to grow by 7.2%, and it is expected to maintain high growth in 2015. According to the report of SAIC, Saudi Arabia's total investment in major projects will reach US $690 billion by 2020, mainly in infrastructure, oil and gas, petrochemical, power, communication and information industries, tourism and agriculture.

In the Middle East, there is no light industry, the vast majority of consumer goods are imported, and household products are no exception. After more than 30 years of development, the Middle East home furnishing market has formed a mature retail format in the fierce competition. After examining the Middle East home furnishing market and retail mode, the Middle East home furnishing retail format mode, for Chinese home furnishing enterprises, can be said to find a new blue ocean.  
Saudi Arabia can allow polygamy, many people may have good fortune, but it is interesting that Islamic law stipulates that if you want to marry four wives, you must treat them equally, not differently, you can't pamper them, and all wives must live separately, so many polygamous women have enough houses. Because of polygamy, we need more furniture. Islamic culture pays attention to family concept. Night life and entertainment lifestyle are different from those in China. There is no KTV, bar and other entertainment places. In addition, there is a natural environment. The outdoor temperature reaches 40-50 ℃. If entertainment and leisure, they are all at home interaction (Party and chat). Therefore, the Middle East people attach great importance to room experience and family concept. Because of local customs and habits, every family generally has two or three living rooms and two or three restaurants, except for the bedrooms. When there are guests coming, the reception hall and the restaurant are separated by men and women and cannot be mixed. Therefore, the furniture layout of the living room will also be very attentive. It can not only make the living environment comfortable and tasteful, but also symbolize the status of a family. It has high requirements for the quality, environmental protection and brand of the home. In addition, local people usually change furniture in 2-3 years, so the consumption frequency of furniture is much higher than that of developing countries such as China.
In Riyadh, the capital of Saudi Arabia, there are more than 300 home furnishing stores in a street, with different store grades and different household products. Because the Middle East is not the place of origin of furniture, all products are sourced from the world. In recent years, the economy of the Middle East has declined because of the fall of oil price, and the competition has become increasingly fierce. The core of Saudi furniture retail is the global supply chain model. There are almost no light industries and few furniture factories in Saudi Arabia, so Saudi Arabia's household is imported from global sources. Because of the fierce competition, products must be differentiated to survive. However, global furniture brands are limited resources, so the competition for resources of furniture brands is a war invisible to consumers. Whoever has enough chips (goods sources) in his hand can win in the competition.
The local consumers, especially the young ones, agree with the American style products imported from the United States and think that they are high-end products. The Saudi furniture industry has sprung up in the past few years and has a market with great development potential. With the entry of a large number of real estate developers and the increasing demand for housing, the real estate industry has grown rapidly in the past few years, thus driving the growth of Saudi civil furniture market. American products imported from the United States often become the benchmark of local brands.
According to reports, Italy is the largest furniture importer in Saudi Arabia's furniture market, accounting for 10% - 15% of the market share, while Britain and France account for 5% - 6% respectively. As for China's furniture market share is constantly increasing, the growth rate is very large, and the export volume is increasing. Saudi Arabia has a per capita income of US $20000, good welfare and strong consumption capacity. The standard to buy furniture is high-end, luxury and comfortable, and the price is only a secondary factor. The elderly mostly like the furniture with wide, gold-plated and silver inlaid, and many decorative items; the young like the furniture with fashionable design and suitable for small party occasions. Due to the large number of adults in local families, the demand for 1 + 2 + 3 or 1 + 1 + 2 + 3 fabric sofa and extra large bed meeting the standard size of bedroom furniture is the largest. The products with large sales volume also include: wooden furniture, metal furniture, wooden or metal frame seats, etc. Local consumers also want Chinese style furniture.  
The exhibition will be held in Riyadh Convention and Exhibition Center, which is located at the junction of oulaya road and jinfade Expressway near Riyadh Road. Riyadh Exhibition Center is a modern international exhibition and conference center with an exhibition area of over 100000 square meters and an external exhibition area of 100000 square meters. Supporting facilities include VIP unit, press release unit, restaurant, conference unit, exhibition service center, freight office, on-site stand contractor and sufficient parking space. It has international level infrastructure, audio-visual equipment including simultaneous interpretation equipment, and 24-hour security measures for up to 10000 people.

Venue address: 2446 King Abdullah Road, Saudi Arabia
 
Living room furniture: sofa, tea table, ground cabinet, wine cabinet, decoration cabinet, hall cabinet, shoe cabinet, ornament rack, porch platform
Bedroom furniture: bed, nightstand, wardrobe, dresser, mattress, mirror, bucket cabinet, bedroom combination
Dining room furniture: dining table, dining chair, wine cabinet, side cabinet, mahjong table, tea cabinet, restaurant combination
Study furniture: bookcase, desk and study combination

Please contact the organizer of the exhibition for implementation before participation.

• Company:Dubai Mie Group Wuhan Branch - Wuhan Huizhan Technology Co., Ltd
• Truename:Chen Ya Han
• Mobile:18071534979
• E-mail:3168638274@qq.com
• QQ:3168638274
• Address:11 / F, Zhiyin Plaza, No. 31, Zhongbei Road, Wuchang District

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