The China (Shandong) International Sugar, Wine and Food Fair (referred to as "Jinan Sugar, Wine and Food Fair") is one of the most influential events in China's alcohol and food industry, and a leader in sugar and wine exhibitions in northern regions. Since its establishment in 2006, after more than ten years of precipitation and accumulation, it has become increasingly mature and perfect in various aspects such as exhibitor invitation, audience organization, supporting activities, and personalized communication. Its good exhibition effect, high-quality professional services, and rich supporting activities attract hundreds of thousands of professional visitors every year. It not only provides an important learning and exchange platform for enterprises, helps urban exhibition groups and enterprises obtain the latest industry information, but also continuously enhances the cultivation of consumer demand, further promotes the upgrading of the alcohol and food industry and consumption.
New cycle, new format, and new pattern, the 20th China (Shandong) International Sugar and Wine Fair in 2026 invites all national alcohol, food, and beverage enterprises to meet in Jinan, the spring city from November 20th to 22nd. The exhibition will continue to serve the concept of pragmatism, innovation, and win-win, and through multi-dimensional measures and integrated development of online and offline, help enterprises strengthen their brands, expand their markets, and stabilize their growth, making the Shandong International Sugar and Wine Fair more dynamic and valuable.
Host: Shandong International Convention and Exhibition Group
Organizer: Jinan Food Industry Association, Shandong International Exhibition Co., Ltd
Supporters: Baijiu Association of Shandong Province, Beer Industry Association of Shandong Province, Flavor Association of Shandong Province, Wine Branch of Shandong Association of Individual and Private Enterprises
2、 Date and location of the event
Exhibition time: November 18-19, 2026
Exhibition time: November 20-22, 2026
Exhibition Location: Shandong International Convention and Exhibition Center (No.1 Rizhao Road, Jinan City)
Exhibition planning: Expected to cover an area of 50000 square meters, with over 2000 exhibiting companies and more than 80000 visitors.
Through various forms of services such as traditional channels+new media, online+offline, extensive+targeted, cooperation+independent, etc., we aim to build a more effective exhibition service platform that uses exhibitions as a medium to connect and negotiate with visitors. Exhibition promotion method:
1. Traditional media promotion: Retain traditional media such as television, radio, newspapers, etc., release news and information about the exhibition, including highlights, important guests, new product releases, etc., to enhance the visibility of the exhibition.
2. Social media and network platform: make full use of social media (such as Weibo, WeChat, Tiktok, Little Red Book, etc.) industry exhibition websites for publicity, regularly push exhibition news, such as countdown posters, exhibitor style display, interactive activities, etc., to expand the scope of communication and attract the attention and participation of target audiences.
3. Official website construction: Establish a comprehensive exhibition official website, displaying detailed information about the exhibition, such as exhibition schedule, enterprise directory, exhibit scope, etc., to facilitate visitors and exhibitors to understand the situation in advance.
4. Offline activities and on-site experiences: By holding press conferences, promotion events, matchmaking events, and other activities, the company can showcase its products, market advantages, and increase cooperation negotiations with potential buyers.
5. Targeted invitation: By analyzing data through phone calls, text messages, and other means, targeted invitations are made to exhibition visitors, providing exhibitors with opportunities for in-depth display and efficient communication. Apply for booth → Submit documents → Confirm booth → Financial remittance → Prepare for exhibition → Participate on time

（1） Theme exhibition area for provincial, municipal, and district delegations.
Form characteristic city exhibition areas with provincial and municipal pavilions and regional characteristic industries, concentrate on promoting and marketing urban characteristic products, and enhance the brand influence and market share of local cities and industrial clusters.
（2） Theme exhibition area for foreign friendly city delegations.
National pavilions, cross-border e-commerce and international trade service providers, import commodity markets, cross-border e-commerce parks, comprehensive bonded zones and other import commodity exhibition areas organized by national competent departments or organizational institutions.
（3） Theme exhibition area for the liquor industry.
Traditional liquor exhibition area; High end sauce wine exhibition area; Craft beer exhibition area; Wine and International Spirits Exhibition Area; Wine comprehensive service exhibition area.
（4） Food and beverage exhibition area.
Leisure and Convenience Food Theme Exhibition Area; Beverage and dairy products exhibition area; Baking food exhibition area.
（5） Food and seasoning exhibition area.
Seasoning and ingredient exhibition area; Food and beverage ingredients, pre made dishes, and supply chain exhibition area; Rice, flour, grain and oil exhibition area; Agriculture and Agricultural Products Exhibition Area; Meat and frozen food exhibition area.
（6） Tea and Tea Culture Exhibition Area.
Organize leading brand enterprises in the quality industry from various tea producing areas to participate in the exhibition and create influential tea and tea industry supporting exhibition areas.
（7） Theme exhibition area for food packaging and processing equipment industry.
Food packaging exhibition area (including packaging design, packaging materials, and packaging products); Food processing machinery exhibition area (including processing equipment, packaging equipment, printing technology, logistics packaging equipment, intelligent equipment, labels, flexible packaging, filling equipment).

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Contact:Zhang Xiaobei
• QQ:905167216
• Address:Rizhao Road, Huaiyin District, Jinan City

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870