2026 Beijing International Cultural and Creative Exhibition and Trendy Play Exhibition

Chinese name: 2026 Beijing International Cultural and Creative Exhibition and Trendy Play Exhibition

英文名称： 2026 Beijing International Cultural and Creative Exhibition and Trendy Play Exhibition

Date: June 12-14, 2026

Location: National Convention Center Phase II

Theme: Empowering Cultural and Creative Industries, Trendy Play for the Future

Host: Beijing Municipal Bureau of Culture and Tourism

Supporting unit: Beijing Municipal Bureau of Cultural Heritage

Exhibition organizer: Shanghai Liande Exhibition Service Co., Ltd

Beijing, as a national cultural center, science and technology innovation center, and international communication center, has unique development advantages in the fields of cultural and creative industries and trendy toys. At the policy level, Beijing has incorporated "cultural innovation" into its urban development strategy and has successively released documents such as the "14th Five Year Plan for the Development of Cultural Industries in Beijing" and "Several Measures to Promote the High quality Development of Cultural and Creative Industries in Beijing", providing strong policy support and broad market space for the cultural and creative industries and trendy toys.

Market data shows that the annual output value of Beijing's cultural and creative industry has exceeded 1.5 trillion yuan, and the annual growth rate of the trendy toy market has exceeded 25%. In 2024 alone, Beijing will add more than 1200 cultural and creative enterprises, with online transaction volume of trendy toy categories increasing by 32% year-on-year, and the number of offline theme stores exceeding 500. In addition, Beijing's leading advantages in AI technology, digital entertainment, IP development, and other fields have injected strong impetus into the intelligent and international development of the cultural and creative industries as well as the trendy toy industry.

1、 Exhibition Introduction

The 2026 Beijing International Cultural and Creative Exhibition and Trendy Play Exhibition will be held from June 12th to 14th at the National Convention Center Phase II. As a leading industry event in North China, the number of exhibitors at the 2025 Beijing International Cultural and Tourism Consumption Expo, Beijing International Cultural and Creative Exhibition, and Trendy Play Exhibition reached 505, an increase of 38% year-on-year. The exhibition attracted 103000 visitors in three days, an increase of 40% year-on-year. The theme of this exhibition is "Empowering Culture and Creativity, Future of Trendy Play". Based in Beijing, radiating across the country, and connecting the world, it is committed to creating the most influential cultural and creative and trendy play industry event in North China. We sincerely invite you to gather in Beijing to explore new trends and opportunities in the cultural and creative industries, and create a new chapter of industrial prosperity together!

The 2026 Beijing International Cultural and Creative Exhibition and Trendy Toy Exhibition covers an exhibition area of 20000 square meters, gathering over 500 high-quality exhibitors from home and abroad, covering core areas such as trendy toys, cultural and creative gifts, AI toys, and cultural and creative home furnishings. It is expected to attract 120000 professional visitors and consumers, with buyers from the North China region accounting for over 70%.

This exhibition is driven by the dual core of "cultural and creative+technology" and "cultural and creative+IP", creating a high-end platform that integrates product display, transaction docking, trend release, and cross-border cooperation. Relying on the location advantage of Beijing as a national cultural consumption highland, the exhibition will effectively radiate the Beijing Tianjin Hebei and even the national market, promoting the innovative integration and international development of cultural and creative industries and trendy toy industries.

2、 Exhibition Highlights

（1） Resource aggregation across the entire industry chain

The exhibition will gather leading domestic and foreign creative and trendy toy industry enterprises, emerging brands, well-known IP partners, designer teams, and cross-border resources, covering the entire industry chain from IP creation, product design, production and manufacturing to channel sales, helping participating companies achieve resource integration and business expansion.

（2） First release of cutting-edge products

Multiple innovative products and technologies will be released on site, including AI smart toys, immersive VR/AR entertainment devices, limited edition trendy toys, and more. Many domestic and foreign brands will choose this exhibition as the platform for launching new products, bringing unprecedented trendy experiences to the audience.

（3） Precise coverage in segmented fields

The range of exhibits covers trendy toys, cultural and creative gifts, AI toys, cultural and creative home furnishings, and other fields, forming a complete industrial ecosystem loop. From upstream IP authorization and design services, to midstream product manufacturing, and downstream channel sales, we fully meet the display and procurement needs of different enterprises.

（4） Deep empowerment of professional forums

During the exhibition, multiple high-end forums and seminars will be held, inviting industry experts and enterprise representatives to conduct in-depth discussions on hot topics such as "IP operation and cross-border cooperation", "AI empowered cultural and creative technology", and "new opportunities for trendy games to go global", providing participants with cutting-edge insights and practical experience.

（5） Precise Business Matching Service

The organizer relies on big data analysis to screen B-end customers with clear procurement needs, providing "one-on-one" business negotiation services covering cultural and tourism attractions, cross-border e-commerce, chain channel merchants, and other fields, helping exhibitors and buyers to efficiently connect.

（6） Full media matrix promotion

Collaborate with 60+industry media, 30+mass media, and 15+short video platforms to promote the exhibition throughout its lifecycle through multiple channels. It is expected that the total exposure will exceed 8 million people, helping participating companies enhance their brand influence.

（1） Trendy Play Exhibition Area

Trendy figurines, anime merchandise, plush toys, figurines, cards, building blocks, IP derivatives, etc.

（2） AI Toy Exhibition Area

AI toys, AI robots, AI learning cameras, AIOT solutions, AI desktop pets/assistants, AI glasses, etc.

（3） Cultural and Creative Gift Exhibition Area

Museum cultural and creative products, specialty tourism goods, sports cultural and creative peripherals, refrigerator stickers, seals, keychains, water bottles, 3C digital products, jewelry, trendy clothing, acrylic, silicone&metal products, cultural supplies, cultural and creative ice cream, art ornaments, luggage tags, coasters, etc.

（4） Cultural and Creative Stationery Exhibition Area

Cultural and creative student supplies, cultural and creative office supplies, high-quality cultural and creative stationery, cultural and creative cultural supplies, cultural and creative living peripherals, cultural and creative stationery gifts.

（5） Cultural and Creative Home Furnishings Exhibition Area

Home furnishings, creative furniture, lighting fixtures, pillows, bedding, leather bags and handbags, sports and outdoor leisure products, pet supplies, aromatherapy, storage products, etc.

（6） Cultural and Creative Customization Exhibition Area

Personalized product customization service provider, flexible production factory, 3D printing customization, IP co branding customization solution.

（7） Cultural and Creative Supporting and Equipment Exhibition Area

Creative packaging printing, 3D printing, UV printing equipment, VR/AR equipment, etc.

Please contact the sales staff of the organizing committee to obtain the price!

• Company:Shanghai Liande Exhibition Service Co., Ltd
• Telephone:13764190016
• Contact:Mr. Gao
• E-mail:2532408106@qq.com
• Address:About 100 meters north of the intersection of Datun Road and Tianchen West Road in Chaoyang District, Beijing

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870