2026 China Suzhou anime Peripheral Products Exhibition
2026 China Millet Economic Ecological Industry Chain Expo (Millet Expo)

Date: May 1-3, 2026
Location: Suzhou International Expo Center
Theme: building a one-stop service platform for anime surrounding industries

Guidance unit: Jiangsu Film and Television Animation Association

Co organizers: Suzhou Cultural and Creative Industry Federation, Chaochuang Digital Economy Industry Alliance, Zhongzheng Business School, Suzhou Zhongcheng Urban Renewal Research Institute, Suzhou Huafang Media Culture Co., Ltd

Organizer: Gu Manman Cultural and Creative (Suzhou) Co., Ltd., Beijing Xinhe International Exhibition Co., Ltd., Lai Jing (Shanghai) Cultural Media Co., Ltd

Execution unit: Gu Manman Cultural and Creative (Suzhou) Co., Ltd

Conference sponsor: Suzhou Xingyuehui Shopping Mall

Exhibition scale:

Exhibition area: 30000 square meters

Visitors: 30000+people

Exhibitors: 300+

Simultaneous activities: 20+sessions

Matchmaking sessions: 5 sessions

1、 Exhibition Overview

Suzhou, with its core advantages of "cultural intelligent manufacturing+cross-border ecology" dual wheel drive, has gathered 32% of the country's IP authorized enterprises and 38% of cross-border e-commerce transactions, firmly occupying the core hub position of the national millet economy. This expo is based on the industrial highland of Suzhou, accurately anchoring the blue ocean of the billion dollar market - the market size of the millet economy has exceeded 168.9 billion yuan in 2024, and is expected to soar to 308.9 billion yuan in 2029!

The exhibition focuses on the global ACGN millet industry chain, with the core positioning of "technology x IP x cross-border" full chain ecological event, anchoring the vision of "billion yuan transaction volume, full chain ecological closed loop", and building a four-dimensional system of "IP creation intelligent manufacturing cross-border circulation community operation". It is not only an exclusive paradise for Xiaomi enthusiasts to immerse themselves in purchasing and release their love, but also a core empowerment platform for industry practitioners to connect global resources and explore incremental markets.

Expected scale:

• Exhibition area: 30000 square meters

• Visitors: 30000+people

• Exhibitors: 300+

• Simultaneous activities: 20+sessions

• Business Matchmaking Meetings: 5 sessions

2、 Core Highlights

• Full chain ecosystem: pioneering the "technology x IP x cross-border" integration model, covering the entire chain of IP authorization, intelligent manufacturing, cross-border circulation, and community operation.

• Cross border resources: Gather resources in the fields of film and television, animation, gaming, cultural and creative industries, metaverse, etc., set up international exhibition areas (confirmed by more than 6 countries), and provide one-stop docking.

• Dual empowerment: setting up characteristic themed exhibition areas, precise business matchmaking events, and industry forums, balancing the immersive experience of fans with the business needs of enterprises.

• Frontier positioning: Targeting the billion dollar market blue ocean, committed to creating an industry benchmark and promoting the scale and ecological development of the industry.

3、 Exhibition Area Scope and Activities

Exhibition Area Scope:

• Guozi Economic Ecological Chain Exhibition Area

• Anime and Game IP Authorization Zone

• Trendy Play Cultural and Creative Derivatives Exhibition

• Metaverse Technology Fusion Exhibition Area

• Cultural and Creative Handicrafts and Community Interaction Market

Main activities:

• High end Forum and IP Commercialization Forum

• Metaverse x Virtual Millet Forum

• Fan interaction experience (pain pack parade, voice actor meet and greet, etc.)

• Creative Competition (AI Digital Millet Competition, Original Design Competition)

4、 Exhibition value

• Market potential: the scale of the anime industry continues to grow, and the consumption power of Generation Z is strong.

• Industrial foundation: Suzhou has over 30% of the national IP authorized enterprises and cross-border e-commerce transaction volume, with significant advantages in industrial agglomeration.

• Location radiation: Located in the core of the Yangtze River Delta, with convenient transportation, it radiates the high consumption market in East China.

• Innovative Scenarios: Provide diversified scene docking such as VR immersive exhibitions and cross-border overseas expansion to help enterprises expand cooperation.

5、 Contact information of the organizing committee

Exhibition registration:

• Manager Han Feng 157-9012-5055 (same WeChat account)

• Ms. Angel 132-2229-3153 (same WeChat account)

Grasp the industry trend and connect global resources!
In May 2026, at Suzhou International Expo Center, we will work together with you to create a new ecology for the millet economy!

Exhibition Area Scope:

• （1） Guozi Economic Ecological Chain Exhibition Area

• Core positioning: Resource docking and service support for the entire industry chain

• Key content: including basic resources such as games, animation and the Internet; Supporting services such as shopping malls and investment and financing; Anime research and development, 3D printing, copyright docking and other businesses

• Linkage resources: Global film and animation studios, IP authorization exchanges

• Core Highlights: Industry Matchmaking Conference, Copyright Consultation, Chinese Comic Creation Salon

• （2） Anime and Game IP Authorization Zone

• Core positioning: High quality IP value display and cooperation docking

• Key content: Covering IP from multiple fields such as cartoons, games, and film and television; showcasing diverse IP and strengthening copyright traceability

• Linkage resources: Global Film and Animation Creation Hall (copyright traceability support)

• Core highlights: IP scene replication, voice actor sharing session, authorization matching session

• （3） Trendy Play Cultural and Creative Derivatives Exhibition

• Core positioning: Museum IP derived physical and digital product experience

• Key content: including various derivative products such as figurines and cards; Introducing the March Beast and upgrading the digital experience

• Linkage resources: AI empowers new scenarios (supported by VR/AR technology)

• Core highlights: Interactive experience of derivative products, limited edition launch, collection of trading peripherals

• （4） Metaverse Technology Fusion Exhibition Area

• Core positioning: experience of integration of anime and metacosmic technologies

• Key content: including VR/AR and other metaverse technology products; Display devices, virtual humans, and build a content ecosystem

• Linkage Resources: AI Empowered New Scenarios (Virtual Digital Human Technology), Global Film and Animation Creation Halls

• Core highlights: Virtual anchor stage, Chinese animation metaverse technology salon

• （5） Cultural and Creative Handicrafts and Community Interaction Market

• Core positioning: Original communication and community culture aggregation

• Key content: including intangible cultural heritage, pottery and other categories of trendy toy markets; Presenting anime works and developing IP+intangible cultural heritage works

• Linkage resources: characteristic workshop of IP industry chain and IP authorized exchange in China's trendy city of play

• Core Highlights: Handmade Workshop, Host Sharing, Home Dance/COPLAY Competition

• Address:688 Suzhou Avenue East, Suzhou Industrial Park, Wuzhong District, Suzhou City, Jiangsu Province

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870