The 38th China (Guangzhou) Big Health Industry Trading Expo 2026

Date: May 29-31, 2026

Location: Poly World Trade Center Expo Center, Guangzhou

With the continuous implementation and promotion of the "Healthy China 2030" plan, a moderately prosperous society has been fully built. In the post pandemic era, China's big health industry is undergoing a disruptive transformation. The country proposes to establish a basic health service industry system that covers the entire life cycle, has rich connotations, and has a reasonable structure. It aims to create a group of well-known brands and a virtuous cycle of health service industry clusters, and form a certain international competitiveness to basically meet the health service needs of the general public. The total scale of the health service industry will reach over 8 trillion yuan, becoming an important force in promoting sustainable economic and social development.

The 38th China (Guangzhou) Big Health Industry Trading Expo (referred to as the Health Expo) was founded in 2002. It is the first international professional exhibition in the field of big health industry approved by the Ministry of Health (now the National Health Commission) and the Ministry of Commerce of the People's Republic of China. Adhering to the purpose of "exhibition display, cooperation and exchange, gathering wisdom and sincerity, and win-win transactions", it has developed into an authoritative and professional platform for the big health industry.

The 38th Health Expo is hosted by Guangdong Modern Health Industry Research Institute and Guangdong Big Health Industry Association, and exclusively organized by Guangzhou Lizhan Exhibition Co., Ltd. It will be held from May 29 to 31, 2026 at the Poly World Trade Center Expo in Guangzhou. Provincial and municipal delegations, related enterprises, research institutes, industry institutions, and service providers are welcome to register for participation and visit.
The Health Expo will uphold the accumulation of the past 37 exhibitions, with a complete exhibition theme, high-end cooperation structure, and extensive industry influence, fully showcasing new products, technologies, and trends in the industry, and building a platform for the coordinated development of the entire industry chain for all parties, shaping the great future of the health industry.

Exhibition Advantages

1、 The leading exhibition in the field of big health

The Health Expo was the first in China to propose the concept of "big health". After 23 years and 36 sessions, it has accumulated an exhibition area of 1.6 million square meters, attracted over 40000 customers, and attracted over 300000 professional visitors. It is an authoritative and professional platform for the big health industry.

2、 Numerous government agencies, professional associations, and chambers of commerce support development

Joining hands with over a hundred government agencies, industry associations, and partners, integrating multiple advantageous resources to achieve win-win cooperation.

3、 Professional and dedicated hosting organization

The organizer of the Health Expo, Guangzhou Lizhan Exhibition Co., Ltd., focuses on the exhibition industry. The Health Expo project team consists of a strong professional team of more than 40 people, with rich experience in exhibition planning, organization, and on-site services.

4、 High end forums, conferences, and award events
The Health Expo will hold over 30 high-end forums, special conferences, supply and demand matching meetings, investment promotion meetings, and industry award events, bringing together industry elites.
5、 Professional and sustainable promotion and publicity
The organizer of the exhibition is an authoritative organization in the industry that has served the industry for many years, and the only organizer of the exhibition is a well-known exhibition organization in the industry. This exhibition will adopt an innovative and three-dimensional publicity and promotion method, fully combining the mass media, professional media, industry websites, new media (official account, video platform, live broadcast platform), etc., so that everyone in the industry knows and participates.
1. Industry professional media: More than 300 media outlets including Health Times, Family Doctor Online, Everyone's Health, China Health Network, and China Food Safety Network have extensively reported on it.
2. Mass media: 400 authoritative media outlets including Southern Daily, Guangzhou Daily, Yangcheng Evening News, Tencent, Sina, NetEase, etc. participated in pre exhibition, exhibition, and post exhibition reporting.
3. New media: matrix linkage communication of multiple video platforms such as Tiktok, Kwai and Station B.
4. Online live streaming: Specific live streaming room for the exhibition - pre exhibition warm-up live streaming, full process picture and video live streaming during the exhibition, 360 degree comprehensive display and promotion of enterprises and exhibits.
6、 Accurate audience organization and customer invitation

Establish a database of over 1 million high-quality professional buyers, set up a procurement alliance conference, link resources from all parties, and create new channels for production and sales. One on one telephone invitations were made to key purchasers, attracting over 100000 professional and general visitors from around the world, across the country, and within the Guangdong Hong Kong Macao Greater Bay Area to participate in the exhibition.

Exhibition Scope

Big health brand enterprises and international exhibition area: well-known domestic brands in the field of big health, listed companies, overseas exhibition groups, biopharmaceuticals, health food, health equipment, etc. from various countries and regions around the world.
Large health industry park/zone organized by the government
Promotion and coordination projects for government organized health industry parks/zones, health and wellness cultural tourism services, and rural revitalization.
Natural raw materials and accessories exhibition area: functional food raw materials, pharmaceutical and health product raw materials, marine animal extracts, plant extracts, dietary fiber, spices, probiotics, polyphenols, peptides, etc.
Home medical and healthcare equipment exhibition area: health electronic products, nursing aids and supplies, elderly care intelligence, oral care, home medical equipment, traditional Chinese medicine equipment, rehabilitation equipment, sports rehabilitation, water purification, air purification and disinfection products, etc.
Hydrogen Health and High end Water Exhibition Area: Rich Hydrogen Drinking Water, Hydrogen Health Products, Hydrogen Medical Beauty Products, Hydrogen Product Supporting Services, High end Packaging Drinking Water, Rich Hydrogen Drinking Water Industry, Functional Drinking Water Equipment, High end Drinking Water Supporting Services, etc.

Smart Healthcare and Health Preservation Exhibition Area: Smart Medical Products, Smart Wearable Devices, Rehabilitation and Health Equipment and Auxiliary Devices, Health Management, Precision Medicine, Sports Health, Sports Nutrition, Sleep Bedding Products, Sleep Intelligent Terminals, Sleep Improvement and Medical Intervention Products, Vision Improvement and Correction Devices, Eye Health/Care Products, etc.

Biotechnology Exhibition Area: Biomedical R&D Achievements, Biotechnology R&D Platform Services, Research Equipment and Reagents, Biopharmaceutical Contract Services, Biopharmaceutical Ingredients, Disinfection and Cleanroom Equipment, Genetic Testing, Medical Testing Systems, Hydrogen Health Technology, etc.
Traditional Chinese medicine health care exhibition area: authentic medicinal materials, Chinese medicine decoction pieces, wormwood products, Chinese medicine health care products, Chinese medicine tonic, health care equipment, nutritional Tonic Diet diet, Chinese medicine hospital/museum, Chinese medicine acupuncture and moxibustion treatment, dietitian training institutions, Chinese medicine talent training schools, original medicine planting and production processing bases, health care physiotherapy services and technology licensing chain, health care chronic disease management, etc.
Health Food and Ingredients Exhibition Area: Organic Food, Organic Products, Green Food and Green Agriculture, High end Ingredients, Functional Food, Nutritional Products, Dietary Supplements, Probiotic Products, Beauty Oral Products, Bird's Nest, High end Nourishing Products, Nutritional Supplements, Special Medical Foods, Medicinal Food Same Origin Products, Special Dietary Foods, Bee Products, Health Tea, New Resource Foods, and Health Product Packaging.
Elderly Care Service Exhibition Area: Assistive Devices, Elderly Daily Necessities, Nursing Aids and Supplies, Rehabilitation Equipment and Treatment, Elderly Care Intelligence, Health Management, Elderly Care Institutions and Management Consulting Companies, Rehabilitation Medical Institutions, Life Care Products and Technologies.

Exhibition gains

1. It is expected that more than 80000 visitors and purchasers will attend this exhibition. Within 3 days of the exhibition, there will be intensive face-to-face negotiations with various institutions and individuals in the industry, including channel partners, distributors, end sales partners, end users, experience partners, as well as investors, consultants, etc., to directly verify the market response and competitiveness of products and enterprises, solve all pain points in one step, sign contracts on-site, conduct transactions on-site, achieve explosive products on-site, create myths on-site, and achieve miracles!
2. Exhibitors will receive priority recommendations from the staff of the Big Health Industry Platform and the Big Health Expo Organizing Committee for corresponding channel partners, group buying companies, and terminal platforms.
3. This exhibition has received priority and preferential consulting services from the organizer association and research institute. The organizing committee of the Big Health Exhibition will take Guangzhou as the base and organize industry enterprises to participate in national and global industry brand exhibitions, as well as establish national health field touring exhibitions and boutique exhibitions. The participating enterprises of this year will automatically become partners of the organizing committee and obtain priority and preferential rights for global and national series exhibitions and activities.

4. Exhibitors are given priority to participate in the Healthy China Brand Culture Forum and its eight parallel sub forums, as well as the Big Health Oscar Award selection activities held at the same time as the exhibition. They have more opportunities to interact with industry experts, obtain first-hand market information, and authoritative and professional guidance.
5. Participating companies will receive sufficient interviews and attention from industry media, becoming newcomers in the industry. And obtain more promotional opportunities on the official website, WeChat account, and association platform of the exhibition.
6. The organizing committee will use an online exhibition platform to showcase participating companies and products 365 days a year, providing exhibitors with ample market and promotional opportunities.

Exhibition Procedures

1. Exhibitors shall fill in the "Exhibition Contract Form" in detail and affix their official seal, and mail or fax it to the organizing committee;

2. The organizing committee has received the confirmation application form. Exhibitors must transfer the exhibition fees to the organizing committee's account within 5 working days and fax the remittance voucher to the organizing committee for verification. Otherwise, the reserved booth will not be retained.

3. The booth arrangement is based on the principle of "first come, first paid, first arranged", and the organizing committee has the right to adjust a small number of booths;

4. The transportation of exhibits, exhibition reception, accommodation and other matters will be separately sent by the organizing committee in the form of an "Exhibitor Handbook" one month before the event.

Fee standard:

1. Exhibition booth: (9 square meters)

Configuration Description: One exhibition table, two folding chairs, one power socket (5A), two fluorescent lamps, three sided display boards, fascia board letters, carpet

2. Guangdi Special Booth: (Rent starting from 36 square meters)

Configuration Description: Only open space is provided without any configuration. The area shall not be less than 36 square meters. The booth construction management fee, electrical box fee, electricity fee, etc. shall be paid separately by the exhibiting unit according to the actual situation.

Please inquire for more information on the exhibition details and the latest booth map

Contact: Yi Lin

Phone/Tel: 182 1090 8343

1

• Address:1000 Xingang East Road, Haizhu District, Guangzhou City

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