2026 Saudi International Cable and Wire Processing Equipment Exhibition

Exhibition time: September 8-10, 2026

Exhibition location: Riyadh National Convention and Exhibition Center

Organizer: MASS | UBM

Duration: Once a year

Chinese organizer: Shanghai Dongsha Touneng Exhibition Co., Ltd

1、 Exhibition Introduction

Saudi Arabia is currently in a golden period of industrial transformation driven by the "2030 Vision". Trillion level infrastructure and new energy projects are densely implemented, and the cable and wire processing equipment market is showing an explosive growth trend of "demand explosion and significant supply gap". On this occasion, the 2026 Saudi International Cable and Wire Processing Equipment Exhibition (Saudi Industrial Series) is scheduled to be held grandly at the Riyadh International Convention and Exhibition Center from September 8-10, 2026. We sincerely invite outstanding Chinese equipment companies to join us in the Middle East Blue Ocean and seize market opportunities!

The exhibition will be held in Riyadh from September 8-10, 2025, bringing together more than 250 international and local exhibitors and over 15000 attendees. The exhibits cover various processing equipment and testing tools such as wire drawing machines and winding machines. The exhibition precisely connects with engineers, procurement decision-makers, and equipment suppliers in the manufacturing field, providing direct channels for businesses to connect with business opportunities.

2、 Why choose Saudi Arabia? Why now?

Market Blue Ocean: Saudi Arabia is currently in a critical period of national transformation under the "2030 Vision", which has given rise to a globally recognized wave of infrastructure construction and industrialization, bringing unprecedented historic opportunities to the cable and wire processing industry.

The 'demand explosion' under the national strategy: Upstream capacity expansion: In order to meet the strong downstream demand, Saudi Arabia is actively building an upstream copper industry. Its downstream copper product demand (such as raw materials for wires and cables) is expected to increase from 312000 tons in 2019 to 572000 tons in 2030, with an annual growth rate of 5.7%. This directly drives the demand for new and updated upstream processing equipment such as wire drawing and rolling.

Downstream manufacturing upgrade: Wires and cables account for approximately 90% of Saudi Arabia's total copper product demand and are widely used in core areas such as construction, renewable energy, power, and data centers. With the advancement of trillion dollar infrastructure projects such as NEOM New City and Red Sea, as well as the large-scale construction of smart grids, 5G networks, and data centers, Saudi Arabia's demand for localized production of high-performance and high-quality cables has become increasingly urgent.

3、 Explosive demand and urgent need to fill the supply gap

Dual wheel drive of policies and projects, continuous expansion of demand scale

Saudi Arabia plans to increase the number of manufacturing factories to 36000 by 2035, and super large projects such as NEOM New City and Red Sea tourism projects require the laying of over 20000 kilometers of cables. The demand for photovoltaic supporting cables alone is expected to grow at an average annual rate of 25%. The corresponding wire processing equipment market in the Middle East has a compound annual growth rate of 1.2% from 2024 to 2035, and the market size is expected to reach 109 million US dollars by 2035. However, Saudi Arabia's local equipment production capacity can only meet 30% of the demand, and 70% relies on imports. In government bidding projects, cable processing equipment serves as the core supporting equipment, with an average annual growth rate of over 18% in procurement demand, and the requirement for localization content (≥ 40%) provides a policy window for Chinese enterprises to establish joint ventures and technical cooperation.

The demand for high-end and specialty products has surged, and the market gap continues to widen

The demand for special cable processing equipment in Saudi Arabia's new energy, petrochemical, 5G communication and other fields is urgent: the NEOM green hydrogen plant needs corrosion-resistant cable processing equipment, the construction of 5G base stations has stimulated the demand for high-precision wire stripping equipment, and the petroleum refining field urgently needs explosion-proof and high-temperature processing machinery. The market gap for such special equipment is 150 million US dollars per year, and European brands have high prices and long supply cycles, making it difficult to meet the surging demand for localization.

4、 Exhibition Highlights

Accurate and efficient docking platform: As one of the most influential professional exhibitions in the Middle East, we will gather over 250 international and local exhibitors, attracting more than 15000 professional visitors from Saudi Arabia and the Middle East. This includes key decision-makers and senior engineers from large-scale project contractors, national power companies, and industrial groups.

Simultaneous linkage with industry events: The exhibition site selection and time planning aim to integrate into Saudi Arabia's larger industrial ecosystem. At the same time, the Riyadh International Convention and Exhibition Center will host a comprehensive industrial expo covering areas such as electricity, new energy, and smart cities, providing you with valuable opportunities to engage with a large number of cross industry end customers and maximize marketing effectiveness.

5、 Exhibition scope:

Finished products: metal wire, enameled wire, electrolytic polishing wire, aluminum stranded wire, power cable, communication cable, fixed cable, control cable, fiber optic cable, etc;

Wire and cable manufacturing and precision machining machinery: wire manufacturing, cable and fiber optic cable manufacturing machinery, welding technology and equipment, fasteners, spring manufacturing and precision machining machinery, etc;

Raw materials and auxiliary processing materials for wires and cables: steel, welding rods, electrodes, insulation materials, etc;

Measurement and control technology, testing engineering, and experimental equipment;

Wire and cable accessories, cable connectors and connectors;

Cable related fields: transformers, electromagnetics, electrical products, power fittings, wire reels, etc.

6、 Fee Standards

Project content price

Registration fee, journal login, etc., the organizer is required to charge ¥ 3000 per enterprise

booth fee

Standard booth (15% surcharge for double opening, 25% surcharge for triple opening), including standard booth setup, carpet, 3 lights, one table and two chairs, and one 15 ampere power socket, priced at 59800 yuan per 9 square meters

Open space booth: Starting from 18 square meters (to be built by exhibitors themselves)

￥ 6000 yuan/square meter

Extension of personnel overseas expenses with the group, including overseas accommodation, transportation, international round-trip airfare, and domestic transportation of 26800 yuan/person

The sponsorship level of the exhibition is divided into title sponsorship (exclusive), diamond level, gold level, silver level, etc. For more information, please contact the organizing committee

7、 Exhibition procedures:

1. After receiving our company's invitation, the participating units should accurately and thoroughly fill out the attached "Exhibition Application Form" and stamp it before sending it to our company. Within three working days after registration, transfer the booth fee to our company account.

2. Personnel going abroad procedures: Our company issues an exhibition confirmation letter, and the enterprise prepares personnel information and documents. Our company provides an invitation letter and handles visa procedures on behalf of the personnel. Assist with visa application.

3. Exhibits transportation: All types of exhibits sent by exhibitors must be reported to the organizing committee for review in advance. Our company will declare customs in advance and complete relevant procedures in accordance with relevant regulations. Enterprises are required to submit customs declaration documents within the prescribed time.

Registration consultation:

China Regional General Agent: Shanghai Dongsha Touneng Exhibition Co., Ltd

Contact: Li Jie 18310959852

• Telephone:18310959852
• Contact:Li Jie
• Mobile:18310959852
• Address:Riyadh Saudi Arabia

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