2026 Saudi International Display Technology and Application Innovation Exhibition

Organizer: MASS | UBM

Date: September 8-10, 2026

Location: Riyadh International Convention and Exhibition Center

As Saudi Arabia's "2030 Vision" drives the country to transform into a global technology hub, the landing of international super IPs such as the 2030 World Expo and the 2034 World Cup brings billions of dollars in infrastructure demand, and the Saudi display technology market is entering a golden window period of "demand explosion+supply shortage". More noteworthy is that Saudi Arabia has locked in nearly 20 major global events in the next decade, forming a long-term demand scenario of "annual events and displays everywhere". The market gap of less than 15% of local display capacity will continue to widen. On this occasion, the 2026 Saudi International Display Technology and Application Innovation Exhibition is scheduled to grandly kick off from September 8-10, 2026 at the Riyadh International Convention and Exhibition Center. We sincerely invite Chinese enterprises to bring cutting-edge products and scenario based solutions to jointly expand the core market in the Middle East and share the trillion level development dividends!

Exhibition Introduction | Exhibition Introduction

Why do we have to compete for the Saudi display market? --Policy and super IP dual wheel drive, decade long event gathering, continuous explosive demand

Saudi Arabia's "Vision 2030" clearly regards digital transformation as its core strategy, planning to promote 2600 infrastructure projects such as power grids and data centers with a budget of 500 billion Saudi riyals (approximately $1.33 trillion). The construction of data centers alone will add 62 new parks, requiring over 500000 sets of high-end display terminals. In the next decade, Saudi Arabia has finalized multiple global heavyweight events, forming a decade long period of explosive demand for displays.

Sports events: The 19th Asian Cup in 2027 (upgraded 24 venues), the 2029 Asian Winter Games (construction of outdoor skiing event venues in the GCC region), the 2034 World Cup (24 newly built/renovated venues, with a single venue display procurement of over 50 million US dollars), in addition to hosting international events such as the F1 Saudi Grand Prix, WTA Finals, ATP New Forces Finals, and Esports World Cup annually. The demand for updating event display systems is increasing by 35% annually.

International exhibitions and summits: the 27th World Energy Congress (Riyadh) in 2026, the Arab States Energy Summit in 2027, and the Riyadh World Expo in 2030 (expected to attract 42 million visitors, with over 100000 sets of smart signage terminals required for a 6 million square meter exhibition area).

Strategic Industry Activities: "Beyond Tourism" Global Tourism Initiative (linking cultural and tourism landmarks such as Al Ula and NEOM to promote nighttime economy and immersive display demand), Industrial Transformation Conference (held annually, focusing on intelligent manufacturing display support).

In addition, super projects such as NEOM New Future City and Muqab Square City have a procurement demand of $30 billion for smart lighting and display systems alone, becoming the world's single display procurement market.

Market background

The demand for multiple scenarios has exploded, with an import dependency rate of up to 85%

Event and cultural tourism scenes: Immersive LED large screen naked eye 3D display system is required for World Cup venues, over 100000 sets of intelligent guidance and information release terminals are required for World Expo parks, and low-temperature adaptive display equipment is required for Asian Winter Games venues

Digital infrastructure scenario: Saudi Arabia plans to add 1.9 gigawatts of data center capacity, with an annual increase of 35% in demand for server monitoring and scheduling center splicing screens. Chinese companies such as Huawei and Tencent Cloud have deeply participated in local data center construction, creating opportunities for display supporting linkage;

Smart city scenario: Upgrade 66000 kilometers of transmission lines and 290000 kilometers of distribution lines, requiring over 200000 sets of power monitoring display terminals. At the same time, the public lighting LED replacement project continues to advance, and the demand for intelligent interactive displays exceeds 5 billion US dollars;

Industrial Exhibition Scenarios: Industrial Transformation Conference, Global Health Exhibition, Saudi Arabia Construction Exhibition and other events are held annually, requiring a large number of exhibition specific display terminals and interactive equipment. In 2025 alone, more than 10 professional exhibitions will be held, with a demand for display equipment leasing and procurement exceeding 800 million US dollars;

Market gap: Saudi Arabia's dependence on imported display technology products is as high as 85%, with core areas such as Mini/Micro LED, naked eye 3D, and low-temperature adaptive displays completely dependent on imports. Chinese products, with their technological advantages, occupy more than 45% of the market share in the Middle East and have become buyers.

Exhibition Highlights

Precise buyer gathering: Over 15000 professional visitors attended, including the Saudi Ministry of Public Works, NEOM Project Management Bureau, Saudi Football Association, World Expo Organizing Committee, large data center operators such as Humain, power companies (SEC), cultural and tourism groups, event operators, and distributors from five Middle Eastern countries.

Policy and Technology Empowerment: Simultaneously holding the "Saudi Display Technology Innovation Forum" and adding a "Special Summit on International Events and Super Engineering Display Solutions", inviting SASO officials, representatives from the Saudi Ministry of Energy, and international event procurement leaders to interpret policy requirements and project procurement standards, and disclose procurement plans for projects such as the 2027 Asian Cup and 2029 Asian Winter Games in advance;

Upgrade of exhibition scale: 20000 square meters of exhibition area, with five core exhibition areas including "LED display area," "intelligent interaction area," "event display area," "data center display area," and "low-temperature adaptation display area," gathering over 350 global exhibitors to showcase cutting-edge technologies and solutions such as Mini/Micro LED, naked eye 3D, and low-temperature tolerant displays.

Display scope

New display areas: flexible display, laser display, holographic display, VR/AR, 3D display, inkjet printing technology, quantum dot technology Mini-LED、Micro-LED、 Display materials and equipment, etc;

Smart touch area: touch display module, touch manufacturing materials and equipment, touch application software and solutions, etc;

Display application area/terminal consumer electronics exhibition area: commercial display applications, in car display applications, home display applications, educational display applications, entertainment display applications, medical display applications, etc;

Raw materials and chemical products: luminescent layer materials, transport layer materials, ITO targets, polarizers, optical films, glass substrates, backlight modules, color filters, conductive silver adhesives, special liquids, packaging materials, etc;

Processing equipment: cleaning equipment, PECVD machine, sputtering coating machine, glue coating machine, exposure equipment, imaging equipment, etching machine, detection equipment, semiconductor packaging equipment, OLB equipment, polarizer attachment equipment, etc;

Assembly parts: driver IC, circuit board, passive components, packaging process, electronic design, component system, etc;

Consumer electronics products: TVs, wearable devices, smartphones, AR/VR devices, in car displays, household appliances, 4K/8K ultra high definition devices, smart homes, IoT technology, electronic games and other entertainment and audiovisual devices;

New display terminal products: TFT-LCD applications, Micro LED applications, AMOLED applications, laser display applications, holographic display applications, QLED applications, electronic paper applications, Mini LED applications, LCOS applications, etc;

Touch terminal products: touch and display application products, touch screens, touch display modules, application software and solutions, etc;

Terminal display: commercial TV, commercial monitor, conference tablet, large screen splicing, laser projection, 3D display, holographic display, etc;

Digital signage: electronic billboards, LCD screens, touch all-in-one machines, networks, outdoor large screens, intelligent digital signage, etc;

System and software: commercial display AI, VR/AR technology, visual image recognition system, voice interaction system solution, remote conference and intelligent conference system solution, etc

Contact Information | Contact Information

Asia Pacific General Agent: Shanghai Dongsha Investment Exhibition Co., Ltd

Contact: Li Jie 18310959852

• Telephone:18310959852
• Contact:Li Jie
• Mobile:18310959852
• Address:Riyadh Saudi Arabia

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