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The 5th Asian Dairy Expo 2026 and the 4th Guangzhou Fresh Milk Festival 2026

2026ASIA DAIRY EXPO

Date: April 9-11, 2026 Location: Poly World Trade Center Expo, Guangzhou

Host: Guangdong Dairy Industry Association Guangdong Hongwei International Exhibition Group Co., Ltd

Organizer: Guangdong Hongwei International Convention and Exhibition Group Co., Ltd

Organizing Committee: Lu Feng 156 2601 9944 (same WeChat account)

Supporting units:

Guangxi Dairy Industry Association Hunan Dairy Industry Association

Fujian Dairy Industry Association Liaoning Dairy Industry Association

Shanghai Dairy Industry Association Henan Dairy Industry Association

Jilin Dairy Industry Development Association Inner Mongolia Dairy Industry Association

Ningxia Dairy Industry Association Guizhou Dairy Industry Association

Qinghai Dairy Industry Association Shandong Dairy Industry Association

Chongqing Dairy Industry Association Yunnan Dairy Industry Association

Xinjiang Dairy Industry Association Shanxi Livestock Industry Association

Hubei Dairy Industry Association Shaanxi Livestock Industry Association Dairy Branch

Shaanxi Fuping County Dairy Goat Industry Association

1、 Exhibition Introduction

The "Asian Dairy Expo/Guangzhou Fresh Milk Festival" is jointly organized by the Guangdong Dairy Industry Association and Guangdong Hongwei International Exhibition Group Co., Ltd., and co organized by more than 20 sister provinces and cities' dairy industry associations across the country. The 4th Asian Dairy Expo and the 3rd Guangzhou Fresh Milk Festival were successfully held from February 26 to 28, 2025 at the Poly World Trade Center in Guangzhou. The exhibition covers an area of 4000 square meters, with over 300 exhibitors from around the world and 60000 visitors. During the exhibition, the Asian Dairy Summit Forum, the "Popular Milk Product Selection and Release", the "Trusted Consumption Commitment Award", and the "Student Milk Promotion Work Special Conference" were held The event was attended by domestic dairy industry associations and enterprises from China Dairy Association, Guangxi, Hunan, Fujian, Liaoning, Shanghai, Henan, Jilin, Inner Mongolia, Ningxia, Guizhou, Qinghai, Shandong, Chongqing, Yunnan, Xinjiang, Shanxi, Hubei, Shaanxi, as well as foreign brands from the Netherlands, Russia, New Zealand, Belgium, Australia, Argentina, etc.

II ADE 2026

The 5th Asian Dairy Expo/4th Guangzhou Fresh Milk Festival will be held from April 9-11, 2026 at the Poly World Trade Center Expo in Guangzhou, continuing to write a brilliant new chapter in the dairy industry. This exhibition conforms to the theme of the development of the times, actively responds to the national health strategy, supports the high-quality development of the national dairy industry, moves towards internationalization and branding, and builds a platform for showcasing dairy culture and brands for domestic and foreign dairy products and related enterprises. It presents unique dairy products from multiple dimensions, analyzes the domestic and international dairy market, explores new areas of the dairy industry, and creates a one-stop global dairy industry domestic and foreign trade event. The 18th China Retailers Conference will be held concurrently with the exhibition, covering an overall exhibition area of 60000 square meters. There will be over 1000 exhibitors, 40 domestic and foreign industry organizations, as well as foreign business institutions in China. 300 domestic and foreign industry media outlets will collaborate to promote the event, and 30 media outlets, mainly CCTV, will participate. It is expected that the number of visitors from over 40 countries will reach 80000.

3、 Advantages and highlights

1. Heavy enterprises lead the exhibition, enhancing the brand value of global dairy companies

The expo brings together over 500 leading and mainstream dairy companies from around the world, as well as 80000+global buyers, showcasing the entire industry chain and providing one-stop procurement. It enhances communication with consumers, helps them recognize more excellent dairy companies, increases brand value, and promotes the healthy and steady development of the dairy industry.

2. Building a dairy metaverse supply chain platform and unlocking new digital gameplay in the dairy industry

Under the wave of metaverse, the "Dairy Metaverse Supply Chain Platform" was launched at the exhibition site, unlocking new gameplay in the dairy industry. By utilizing various customer acquisition tools, we aim to reduce costs and increase efficiency to meet various customer acquisition needs of enterprises. Through existing technology, we track and classify buyers, achieving 24-hour, 365 day global accurate customer docking, making the interaction between exhibitors and buyers more convenient and simple. By leveraging the power of digital technology, we work together with domestic and foreign merchants to explore new online and offline business opportunities, leading enterprises to smoothly enter the digital golden track and opening up a new digital future for the dairy industry.

3. Exciting concurrent events, exploring new trends in industrial development together

At the same time, special events such as the China Retailer Thousand Person Conference, the Greater Bay Area Infant Formula Forum, the Dairy Cold Chain Symposium, the Milk Tea, Coffee&Milk Summit Forum, the Baking&Milk Forum, and the Specialty Milk Culture Salon will be held.

Global dairy industry leaders and industry celebrities, mainstream brands of global supermarket chains, and tea and coffee baking industry enterprises gathered together to exchange and share on topics such as dairy technology innovation and development, helping enterprises understand new technologies and trends in the global dairy industry, efficiently connect with all parties in the supply chain, create new cooperative relationships, find partners, and explore markets. This is of great significance for the prediction of the dairy market, industry analysis, and technological innovation in the new year, and brings more inspiration and opportunities to industry professionals. The exhibition seized the current global trend of technological innovation, actively responded to future market challenges, further accelerated the pace of transformation and upgrading, helped enterprises "overtake on the curve", and provided support for the high-quality development of the dairy industry, with significant results.

4. Gathering of industrial advantages and resources, further upgrading of publicity and promotion efforts

With the aim of popularizing the history and culture of dairy products, the Asian Dairy Expo has created a "Dairy Products into Communities Promotion Activity" to enhance the public awareness of products, strengthen users' initiative to purchase dairy products, and further expand the market promotion. From online and offline to domestic and international, from traditional media to new media, 300 domestic and foreign industry media cooperate to promote and create a comprehensive marketing matrix for participating enterprises, achieving multi-dimensional display and comprehensive promotion.

4、 Target audience

1. Global dairy industry distributors, agents, importers, operators, intermediaries;

2. Large comprehensive supermarkets, kindergartens, schools, hospitals, community chain supermarkets, convenience stores, etc;

3. Domestic and foreign dairy producers, breeding bases, production and processing bases, technical personnel and senior managers of related enterprises, etc;

4. Procurement personnel and senior managers of ice cream processing and dairy food enterprises;

5. Enterprises related to the tea beverage, coffee, baking, and tea beverage industries

6. Relevant societies, associations, universities, research institutions, advertising media, journalists, etc;

5、 Exhibition scope

1. High quality dairy products: pasteurized milk, ultra-high temperature treated (UHT) milk, whole milk, skim milk, low-fat milk, flavored milk, fermented dairy products, regular yogurt, sugar free/low sugar yogurt, nutrition enhanced yogurt, flavored yogurt, yogurt, whole milk powder, skim milk powder, instant milk powder, sweetened condensed milk, sugar free condensed milk, hard cheese, Parmesan cheese, Cheddar cheese, Emmental cheese, Gouda cheese, Brie cheese, Camembert cheese, Ricotta cheese, Mascarpone cheese Butter, fresh cream, cream, butter, whey protein powder, whey beverages, curd products, functional dairy products, probiotic dairy products, high calcium dairy products, other dairy products, ice cream, dairy beverages, lactic acid beverages, plant-based dairy beverages; Various special foods such as infant and toddler food, formula food, infant and toddler supplementary food, and special medical use food.

2. Dairy processing equipment:

Heating and sterilization equipment: Pasteurization equipment, coil type pasteurizer, plate heat exchanger;

Ultra high temperature (UHT) sterilization equipment: direct heating UHT device, indirect heating UHT device;

Separation and concentration equipment: centrifugal separator, cream separator, arc-shaped sieve centrifuge;

Concentration equipment: evaporator, spray dryer;

Fermentation equipment: fermentation tank, automatic temperature control fermentation tank, non automatic fermentation tank;

Mixing equipment: constant temperature mixing tank;

Forming and ripening equipment: cheese forming machine, mold pressing machine, extrusion forming machine;

Maturation equipment: maturation room, maturation rack;

Packaging equipment: filling machine, liquid filling machine, powder filling machine, sealing equipment, heat sealing machine, vacuum packaging machine;

Labeling equipment: automatic labeling machine;

Cold chain equipment: refrigerated tanks, freezers;

Conveyor line: conveyor belt, automated conveyor system;;

Testing and monitoring equipment: milk component analyzer, metal detector

Environmental protection equipment: sewage treatment equipment, biological treatment system, filtration equipment, exhaust gas treatment equipment, air purifier.

3. Packaging equipment: paper, cardboard and other packaging materials; Packaging consumables such as printing ink and packing tape; Aseptic packaging, refrigerated packaging; Packaging machinery such as filling machines and distribution equipment; New technology products such as recycled paper and anti-counterfeiting labels.

4. Cold chain and logistics transportation: refrigeration equipment such as refrigerants and temperature controllers; Transport equipment such as trucks and milk tankers; Fluid equipment such as pipe fittings, valves, and steel pipe pumps; Related auxiliary equipment such as forklifts and GPS trackers; Cold chain logistics technology, facilities, equipment, solutions, etc.

5. Dairy farming: grass seeds, feed additives, and deep processed products; Feed processing equipment and accessories, feed technology, feed quality testing equipment and instruments, etc; Veterinary drugs, vaccines, animal health products, and related biological products; Disinfection and anti-inflammatory, disease prevention and treatment, diagnostic and therapeutic instruments and reagents; Veterinary equipment and packaging machinery, materials, etc. related to the production and processing of veterinary drugs; Livestock and poultry breeding industry, frozen semen of cows, embryos, breeding technology and equipment, live animal sales, etc.

6. Equipment machinery: forage processing machinery, forage processing equipment and accessories; Feed processing machinery, feed processing equipment and accessories; Mechanical equipment such as forage harvesters, balers, and breaking machines; Feed processing equipment such as feed crushers, mixers, and premixers; TMR vehicle, throwing vehicle, scattering vehicle and related feed conveying equipment; Professional equipment such as milking machines and milk storage tanks; Cleaning equipment such as suction trucks and scraper plates; Auxiliary equipment such as temperature control and environmental control machinery.

7. Ranch construction: Ranch design, livestock equipment, ranch management consulting; Mechanical auxiliary equipment such as temperature control and environmental control; New technologies such as ecological pastures and clean energy that combine planting and breeding; Cleaning equipment such as suction trucks and scraper plates; Facilities for supporting systems in production areas, feed areas, and manure treatment areas; Professional equipment and accessories such as milking machines and milk storage tanks; Software development, hardware support, technology applications, new services for project cooperation, raw milk testing, etc.

6、 Promotion and publicity

1. Over a million SMS buyer invitations throughout the year.

2. Continuous sending and dispatching of information through WeChat/group, email, QQ/group, and other means throughout the year.

3. Make full use of the official website and WeChat official account channels to accumulate fans and expand the exhibition communication.

4. Baidu, 360 Search, Huicong, Network Alliance Promotion, Moments, Tencent News and other promotional advertisements are used to expand the influence of the exhibition.

5. Association cooperation: Maintain close contact with multiple domestic and foreign associations and research institutions, and make full use of resources.

6. Media cooperation: Close cooperation with over 300 mass/industry media/self media/live streaming platforms/vertical communities/apps (in various forms such as news releases, BANNER exchanges, advertising exchanges, advertising placements, resource exchanges, etc.), or adopting strategic cooperation models, cooperative media help disseminate exhibition information and assist in attracting exhibitors and merchants.

7. Exhibition promotion: Participate in similar or related types of exhibitions/events (forums, conferences, lectures, annual meetings, press conferences, cocktail parties, etc.), promote the exhibition, meet industry insiders, collect business cards, conference publications and other materials; Distribute tickets, gifts, and collect business cards for exhibitions related to customer groups.

8. Cloud Exhibition Invitation: Utilizing the 410 million data and precise invitation function of the Cloud Exhibition Power Platform, we will target and accurately invite global buyers to attend the conference.

9. Global Business Platform Promotion: Utilize 300+international business platforms to carry out information promotion covering 100+countries and regions worldwide.

7、 Exhibition fee:

Standard booth for domestic enterprises (RMB) 13800 yuan/piece, 3m x 3m for overseas enterprises (USD) $2800/piece, description: Three sided fence (2.5 meters high), one negotiation table, two folding chairs, two fluorescent lamps, Chinese and English lintels, garbage bin, carpet; Note: For domestic enterprises with double opening booths, an additional booth fee of RMB 500 per booth will be charged, while for foreign enterprises with double opening booths, an additional fee of USD 10% will be charged.

Open space booth:

Domestic enterprises (RMB) rent at 1380 yuan/m2 for a minimum of 36m2, while overseas enterprises (USD) rent at 280 yuan/m2. Please note that this does not include any facilities, and exhibitors are required to design and decorate them themselves

Exhibition Scope

Disinfected milk: pasteurized milk, formulated milk, and other disinfected milk (such as membrane filtration sterilization without heat treatment, ultra-high pressure sterilization treatment, etc.);

Fermented dairy products: fermented milk (yogurt), fermented flavored milk (flavored yogurt), etc;

Milk powder: full fat milk powder, partially skimmed milk powder, full fat sweetened milk powder, skimmed milk powder, flavored milk powder (full fat, skimmed), colostrum powder, formula milk powder, nutrient fortified formula milk powder, and other milk powders;

Cream, milk wine, milk tea, cheese; Condensed milk; Whey powder, etc;

Milk based infant formula milk powder: milk based infant formula milk powder, milk based formula food for older infants and young children;

Dairy processing machinery, filling and packaging machinery, transportation equipment, fluid equipment (valves, fittings, pumps), production water and sewage treatment equipment, inkjet printers, coding machines, testing instruments, product traceability systems;

Packaging materials and printing, dairy additives (including enzyme preparations, fermentation agents, sugar alcohols), dairy production main materials and ingredients, dairy technology and books;

Comprehensive services for dairy products consumption, trade, and other aspects of the entire industry chain, including products, technology, facilities, and equipment in various links of the dairy industry;

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Company:Guangdong Hongwei International Convention and Exhibition Group Co., Ltd
• Telephone:15626019944
• Contact:Lu Feng
• Mobile:13710285337
• Address:No. 380 Yuejiang Middle Road, Haizhu District, Guangzhou City

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