AWE 2026 China Home Appliances and Consumer Electronicsexpo

------AI Technology · Intelligent Enjoyment of the Future

Date: March 12-15, 2026

Location: Exhibition Area of Shanghai New International Expo Center&Shanghai Oriental Hub International Business Cooperation Zone

Exhibition area: 170000 square meters [Shanghai New International Expo Center exhibition area 140000 square meters+Shanghai Oriental Hub International Business Cooperation Zone exhibition area 30000 square meters]

Exhibitors: 1200+

Expected audience: 200000+

The First Global Smart Technology Exhibition

AWE2026: AI Technology · Enjoy the Future with Wisdom

The Appliance&Electronics Wortd Expo (AWE) was founded by the China Household Appliances Association in 1992 and is held annually in Shanghai in March. As one of the three major home appliance and consumer electronics exhibitions in the world, AWE brings together the world's most cutting-edge technology experience scenarios, trade negotiation opportunities, product releases and enterprise strategic communication value, brand dissemination volume, as well as diverse user groups and cross-border resources. It is an important platform to enhance industry attention and fully empower participating brands and partners.

The theme of AWE2026 is "AI Technology · Smart Enjoyment of the Future", aiming to use artificial intelligence technology as the engine, "smart" gather global intelligent achievements, and "enjoy" leading a better future life. A technology is moving towards a new stage of large-scale application and industrial integration. The intelligent technology centered on AI is widely applied in product innovation, scene construction, user experience and other aspects. AWE will focus on the rapid implementation and iterative upgrading of scenarios such as smart homes, smart travel, and smart cities, showcasing innovative achievements and smart life scenarios under new quality productivity.

AWE2026 major upgrade, first set up "Consumer Electronics Advanced Technology Exhibition Area"

In order to implement the national high-level opening-up strategy and promote the construction of a new development pattern for the consumer electronics industry, AWE2026 has added the "Shanghai Oriental Hub International Business Cooperation Zone (Business Cooperation Zone) Exhibition Area" for the first time, based on the Shanghai New International Expo Center exhibition area. It is positioned as the "Advanced Technology Exhibition Area for Consumer Electronics" of AWE2026, fully relying on the institutional innovation advantages of the commercial cooperation zone, and building a platform for the release and international exchange of cutting-edge technologies in the consumer electronics industry.

As the first large-scale international exhibition after the closure of the business cooperation zone, AWE2026 will fully utilize the "world's first, only in the country, and closest to the world" opening up pilot zone to gather top global consumer electronics brands and products, showcasing key innovations and breakthrough technologies in fields such as AI intelligent terminals, computing chips, 6G communication, embodied intelligence, new energy, and smart homes.

Top brands gather to unleash technological leadership 

Previous well-known exhibiting brands: Samsung LG、 Sony, Bosch, Siemens, Panasonic, Huawei, Whirlpool, Philips, A.O. Smith, Sharp Gorenje、ASKO、 Haier, Casarte Leader、 Three Winged Bird, Midea, Toshiba, Little Swan, Gree, Hisense TCL、 Skyworth, Changhong, BYD, Yushu, Fantawild, Boss, Huadi, Jiuyang, Supor, Galanz, Wanhe, Wanjiale, JD.com, Taobao Tmall, Xiaohongshu, Bilibili, Linne, Stone Technology, Zhumi, Thomson, Shaoyin, Senyun Universe, Hitachi, AUX, Wanhe, Wanjiale, Lake, Tianke, Rongshida, Xiaoxiong, Aishida, Emmett, Beiding, Dongling, Yingshi, Yunjing, Ecovacs, Aucma, Mingming, Meida, Martians, Shufu De, Mengyuri MPE、 Alpha Egg, Lingsi Technology, Haohan, Feike, Roman, Ruiyi, Leiwa, Kangfu, Beier, Lishi, Jiale, Anjia, Rongxing, Wanbao, Xiaoya Group, Shuanglu, Husky, Meiji, Westinghouse, Biyunquan, Deye, Hongzhi Technology, Shuixiang, Nobena, Haili, Meizhi, Sanhua Zhikong, etc

A global platform that focuses on intelligence and stimulates new industrial momentum

AWE2026 will continue to focus on intelligence and ecology, promoting the intelligent upgrading and integrated innovation of the home appliance and consumer electronics industry; Centered around the in-depth development of intelligent technology, the intelligent evolution of products and the integration of smart scenarios, and the personalized expansion of consumer demand, we showcase core scene ecosystems such as whole house intelligence, smart entertainment, sports and health, smart travel, smart office, and smart city, injecting sustained innovation momentum into the industry.

Deep development of intelligent technology, focusing on innovation in intelligent terminals

Based on the technological foundation of the digital intelligence era, showcase cutting-edge achievements such as AI chips, intelligent terminal chips, AI big models and IoT integration solutions, communication modules, etc; And focus on upgrading human-computer interaction devices, showcasing AI glasses, AR/VR devices, digital humans AI PC、 New generation intelligent terminals such as drones and 3D printing equipment.

● Advanced smart home products and expansion of whole house intelligent scenarios

The accelerated integration of AI technology is driving the advancement of smart home products from voice control to active perception. At the same time, smart living solutions in dimensions such as clothing, food, housing, entertainment, health, and wellness are being developed to reconstruct family life scenarios and upgrade the smart living experience.

● Integration and collaboration of people, vehicles, and homes, with the implementation of intelligent products tailored to their needs

The "human vehicle home" smart ecosystem continues to advance, and new energy vehicles have become a key node connecting households and travel, demonstrating the integrated development of the smart travel field and the consumer electronics industry; Represented by humanoid robots, robotic dogs, robotic arms, and other devices, embodied intelligent products have made a concentrated appearance and continue to penetrate consumer scenarios such as home cleaning, assisted care, and intelligent cooking.

● Diversified demand driven, segmented products stimulate new consumption momentum

Focusing on the needs of circles such as silver hair, mother and baby, and pet care, as well as the aesthetic design, human-computer interaction, and innovative functions, showcasing the development achievements of sub categories such as health care, pet feeding, parent-child health, smart beds, e-sports equipment, wearable terminals, etc., to meet users' new demands for quality and emotion.

A commercial window that integrates domestic and foreign markets to assist enterprises in expanding globally

● High value professional audience gathering, covering upstream and downstream of the industry chain

AWE2026 will attract a large number of high-value professional audiences. According to the audience data of AWE2025, over 60% of the audience are professional visitors, of which more than 80% are management and core decision-makers of enterprises, covering the entire industry chain of home appliances and consumer electronics, providing exhibitors with opportunities for face-to-face communication with high potential customers.

● Observing exhibition groups through distribution channels to assist in the precise implementation of products

AWE2026 will organize a distribution channel exhibition group covering core markets across the country, widely gathering top merchants and key offline channel representatives from mainstream e-commerce platforms. The exhibition team will go deep into the exhibition site to gain first-hand insights into cutting-edge technologies and new product trends. Through efficient linkage between the upstream and downstream of the industrial chain, AWE continues to empower product implementation and consumer upgrading, helping enterprises improve channel penetration and market response speed.

Multiple international trade docking activities to help enterprises connect with the global market

AWE2025 has attracted audiences from 93 countries and regions, with multiple international trade fairs successfully held during the event. It accurately links channel partners, manufacturers, multinational buyers, and high-quality local Chinese enterprises from around the world, and conducts efficient negotiations around product introduction, channel expansion, brand cooperation, and other dimensions; AWE2026 will utilize the convenient international transportation network and personnel mobility policies of the commercial cooperation zone to extensively invite international merchants and promote the efficient transformation of enterprises from "exhibiting" to "going global".

Multi dimensional marketing matrix, creating a high heat dissemination field

● Linkage with the super platform, unleashing the AWE brand's voice throughout the entire domain

AWE2026 will work together with multiple mainstream platforms across the entire industry to build a full chain communication matrix covering graphics, videos, live streaming, e-commerce, and search, creating a full-time and multi-dimensional exposure field, continuously expanding the coverage of exhibition volume, helping participating brands accurately reach core consumer groups, and enhancing brand influence and market appeal.

● Comprehensive media matrix in-depth reporting, building a billion level voice field

Taking advantage of the policies of "trade in" and "initial economic launch", AWE2025 has been reported by CCTV, several local TV stations, as well as authoritative media such as Xinhua News Agency, Economic Daily, People's Daily Online, Xinhua News Agency, and Guangming News Agency. Multiple overseas media outlets, such as Fuji TV, Yahoo Finance, American financial news platforms Benzinga and Morningstar, and the well-known German news and information platform PRESSPERTAL, have also reported on AWE2025.

Outdoor advertising placement in core cities across the country, fully penetrating high-value populations

AWE2026 will comprehensively carry out outdoor advertising in key core cities across the country, focusing on high-frequency and high-density scenarios such as airports, high-speed railway stations, commercial district screens, elevator media, etc., building a multi-level and high reach advertising strategy, and continuously amplifying the influence of exhibitions; By comprehensively penetrating the life and travel scenes of high-value groups, the exhibition volume and brand exposure of participating enterprises can be effectively enhanced.

Cross disciplinary experts gather to lead the new wave of smart living

AWE continues to strengthen the public appeal and topic heat of exhibitions through deep collaboration with top IP and opinion leaders, leading the new trend of smart living.

Empowering New Consumption, AWE New Consumption Festival Upgrades Again

AWE2026 will collaborate with multiple platforms and brands to create a revitalized and upgraded "AWE Revitalization Consumption Festival". With a richer product matrix, more precise consumer outreach, and stronger promotional mechanisms, it will comprehensively stimulate users' enthusiasm for renewal. According to statistics, the total sales revenue of the "AWE Renewal Shopping Festival" in 2025 will exceed 2 billion yuan. During AWE2025, the total sales of live streaming e-commerce exceeded 1 billion yuan.

● Leveraging user demand for new products, AWE Renewal Consumer Festival enhances brand exposure and sales conversion

The AWE Renewal Consumer Festival creates a closed-loop scene of "display+promotion+conversion" to help enterprises deliver innovative products directly to end users and efficiently seize the "trade in" consumer trend. The AWE2026 Renewal Consumption Festival plans to invite multiple mainstream e-commerce and content platforms to create a comprehensive marketing matrix for enterprises through live streaming sales, topic dissemination, influencer seeding, and other means, achieving synchronous improvement of new product promotion and user conversion.

Super traffic ignites the entire network, and the 'AWE Live Night' ignites a consumer frenzy

As the super IP of AWE, "AWE Live Night" gathers top global brands, mainstream platforms, and top anchor resources. With a 170000 square meter exhibition hall, the exhibition site is transformed into an immersive "industry wide live broadcast room", continuously enhancing brand influence and new product market penetration, becoming an excellent stage for enterprise product efficiency collaboration and precise breakthrough.

High end forum+cross-border dialogue, source of industry foresight ideas

Two AWE summit forums, dual zone linkage planning for the future

AWE2026 will hold two industry level AWE summit forums at the same time, with the New National Expo Exhibition Area Forum focusing on global technology trends and the reconstruction of future smart lifestyles; The exhibition forum of the Business Cooperation Zone focuses on the field of consumer electronics, focusing on cutting-edge trends such as AI technology empowerment, terminal innovation, intelligent interaction, and digital upgrading. The forum will invite global technology giant executives, industry leaders, and authoritative experts to engage in in-depth dialogues, becoming a core platform for ideological convergence, value output, and cross-border cooperation, injecting strong momentum into the development of the industry.

● Diverse summits gather to output high-quality insights

AWE2026 will rely on the strong industrial appeal and cross-border aggregation capabilities of the exhibition platform to hold high-level professional summits covering multiple vertical fields such as digital retail, industrial development, home design, and venture capital, forming a high-end exchange field with rich topics and profound viewpoints, providing forward-looking directions and practical references for participating enterprises, and continuously amplifying the ideological value and influence of the exhibition. Meanwhile, AWE2026 will continue to hold the "AWE Aipulan Award" selection event, representing the highest honor in China's home appliance and consumer electronics industry, to discover the most breakthrough and leading innovative products of the year.

Shanghai Oriental Hub International Business Cooperation Zone Exhibition Area: Opening up a Global Innovation Highland

The Shanghai Oriental Hub International Business Cooperation Zone is the first new type of international business cooperation zone approved by the State Council. AWE2026 will become the first large-scale international professional exhibition in the region after its closure. With the advantages of the hub and policies, it will create an "international innovation launch platform" and a "cross-border technology cooperation corridor", becoming an important window for global technology enterprises to launch new products, engage in cross-border exchanges, and expand their markets.

Combining policy advantages to create a new highland for international exhibitions

The Shanghai Oriental Hub International Business Cooperation Zone is the first region in China to achieve a three in one integrated management of "comprehensive bonded zone+customs special supervision zone+port restricted zone", integrating cross-border trade facilitation, free passage of overseas personnel, and pioneering policies and systems. The Ministry of Commerce, General Administration of Customs, Immigration Bureau and other departments have jointly empowered the formation of the first high-level open gateway in China with "specific closure, direct port access, and institutional integration".

Significant location advantage, linking global consumption and technological factors

Relying on world-class hub resources such as Pudong International Airport, Dongfang Hub Port currently has an annual passenger flow capacity of over 70 million people, connecting major economic circles in the Asia Pacific, Europe, and North America, providing strong customer connections and capital grafting soil for AWE exhibitors.

● Targeting global enterprises, creating cross-border exhibition and launch gathering places

The commercial cooperation zone has opened up a policy of visa free entry for overseas personnel within 30 days, supporting various forms such as independent exhibitions, cross-border displays, and instant negotiations for overseas enterprises. It has become an important window for international brands to enter the Chinese market, Chinese brands to face overseas markets, and to carry out product debuts.

The exhibition area of Shanghai Oriental Hub International Business Cooperation Zone is positioned as AWE 2026 "Advanced Technology Exhibition Area for Consumer Electronics", with a total exhibition area of 30000 square meters. With "AI+New Terminal" as the main line, it focuses on five exhibition directions including artificial intelligence, integrated circuits, new displays, new energy vehicles, and smart life. It is planned to cover four theme exhibition areas covering core technology breakthroughs, innovative product landing, digital terminal upgrading, and smart life scenarios, presenting the new quality productivity development achievements of the consumer electronics industry in the AI era.

Core Technology Exhibition Area

Focusing on basic technologies such as AI chips, large models, communication technology, and new displays, presenting the core productivity engine of the AI native era.

● Innovative Product Display Area

Focusing on the rapid evolution of robot intelligent agents and the industrial application of low altitude aircraft, presenting the commercial landing and technological breakthroughs in the two key areas of "embodied intelligence+low altitude economy".

● Smart Product Display Area

Based on the dual wheel drive of "digitalization+intelligence", it comprehensively covers the cutting-edge innovation of consumer electronics terminals and the evolution of human-computer interaction devices, showcasing the personal intelligent computing entrance and information flow hub of the AI era.

Smart Life Exhibition Area

With the core concept of "human vehicle home" integration, showcase the deep empowerment scenarios of AI technology in homes, travel, and living spaces.

booth price

Standard booth: 13800 yuan/piece (3m x 3m)

Exquisite booth: 23800 yuan/piece (3m x 4m)

Light booth: 1580 yuan/square meter (below 100 square meters)

1480元/㎡（100㎡-200㎡）

1380元/㎡（200㎡以上）

AWE2026 Exhibition Contact

Contact person: Ms. Cheng Xiao

Mobile phone: 18221843043

1. Large household appliances

Household refrigeration: refrigerators, freezers, wine cabinets, ice makers, etc., air conditioning: air conditioning, etc., household cleaning: washing machines, dryers, etc

2. Consumer Electronics

Household audiovisual products: televisions, home theaters, projectors, DVD players, combination speakers, radios, recorders, etc. 3C digital and personal electronics: digital cameras DV、 Tablet computers, electronic game consoles, CD players, MP3/MP4 players, portable players PDA、 Electronic dictionaries, learning devices, portable storage devices, e-books, etc., communication products such as mobile phones, telephones, intercoms, etc., in car electronic products, etc., household electric entertainment appliances such as mahjong machines, etc

3. Kitchen and bathroom appliances and small appliances

Kitchen appliances: range hood, cooker, dishwasher, disinfection cupboard, gas water heater, electric faucet, etc.; bathroom appliances: electric water heater, heat pump water heater, body cleaner, body cleaner, hair dryer, bathtub, dryer, exhaust fan, integrated ceiling, etc.; small appliances: soybean milk machine, juicer, cooking machine, coffee machine, electric rice cooker, microwave oven, induction cooker, electric biscuit, electric pressure cooker, electric oven, electric frying pan, electric stew pan, bread maker, noodle machine, ice cream machine, yogurt machine, fruit and vegetable detoxification machine, egg cooker, egg beater, Bean sprout machine, oil press, kitchen treasure, garbage disposal machine, etc., solar electric appliances: solar water heater, solar lawn lamp, garden lamp, solar toy, solar panel, etc

4. Environmental and Health Appliances

Water treatment machines: water dispensers, water purifiers, pure water machines, water softeners, pipeline machines, direct drinking machines, etc. Cleaning appliances: vacuum cleaners, mite removal vacuum cleaners, steam mops, floor sweepers, floor waxers, hanging irons, electric irons, shoe polishers, electric mosquito repellents, electric mosquito swatters, toilet deodorizers, etc. Residential air conditioning appliances: air purifiers, electric fans, cooling fans, dehumidifiers, humidifiers, negative oxygen ion generators, small oxygen generators, etc. Heating appliances: electric heaters, electric blankets, electric stoves, personal care appliances: hair dryers, shavers, hair rollers, electric toothbrushes, beauty devices, electric breast pumps, etc. Health care appliances: foot baths, Massage chairs, massagers, blood pressure measuring devices, body temperature measuring devices, body fat measuring devices, etc

5. Smart Home

Smart home appliances, etc., smart home systems: smart lighting control, smart home central control system, smart home ecological control, smart sunshade, smart door and window control, smart sockets, etc., home security systems: security, monitoring, access control, visual intercom, etc., digital homes: set-top boxes, smart switches, information appliances, home network systems, etc., intelligent comprehensive applications: intelligent inheritance products, communication networks and components, sensors, controllers, etc., smart hardware and wearable products: smart health, smart bracelets, smart watches, smart toys, smart anti loss devices, etc

6. Home appliance accessories and supporting services

Various compressors for household appliances, various motors and motor accessories for household appliances, various electric heating devices for household appliances, industrial design in the field of household appliances, industrial robots, cloud service providers, intelligent household appliance controllers, sensors and chip modules, refrigeration accessories, various temperature controllers, protectors, frequency converters, sensors, integrated circuits, capacitors, household appliance specific chips and other household appliance controllers and electronic devices, water purification booster pumps, various filter cartridges and other air purifiers, water purifier accessories, various panels for gas stoves and induction cookers, household appliance color coated boards, painted glass panels, household appliance steel, etc., household appliance plastics, flat panel display technology LED components, LED modules and finished products, chemical products for household appliances such as refrigerants, foaming agents, vacuum insulation panels, household appliance production equipment and green production technology and processes, household appliance testing equipment, standards, certification services, household appliance technology consulting services, various solar collectors and solar appliance accessories

• Mobile:18221843043
• E-mail:18221843043@qq.com
• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

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