2025 China IP Conversion TransactionsWill (IP new engine) New Momentum in the Gift Industry

Exhibition time: October 20-23, 2025

Exhibition venue: Shenzhen International Convention and Exhibition Center (Bao'an New Building)

Exhibition area: 20000 square meters Exhibitors: 300+

Professional audience: 50000 people

Organizer: Reed Exhibitions (Shenzhen) Co., Ltd., Shenzhen IP Industry Transformation Center

Organizer: Li Zhan Huabo Exhibition (Shenzhen) Co., Ltd

Exhibition consultation: Mr. Sun 13049316206 (same WeChat account)

Exhibition Location: No.1 Zhancheng Road, Fuhai Street, Bao'an District, Shenzhen, China

About the exhibition

The 2025 China IP Conversion Trading Exhibition will be held from October 20-23, 2025 at Hall 15 of Shenzhen International Convention and Exhibition Center. The exhibition area is expected to be 20000 square meters, attracting more than 300 exhibitors and 50000 visitors. The categories include: anime characters, film and television/radio, online literature, games/entertainment, sports/esports, cultural and artistic heritage, trends/fashion, publishing, corporate brands, online videos, character roles, celebrities, music, non-profit organizations, higher education institutions and other IPs, as well as licensed manufacturers and quality source producers' peripheral derivative products. Meet the purchasing and cooperation needs of omnichannel buyers in the gift industry, create a new IP engine, and empower the industry with new momentum.

The gift industry feeds back the IP industry

Extend IP lifecycle

Regularly launching co branded products through seasonal gifts, such as launching specific gifts during festivals like Spring Festival and Mid Autumn Festival, to maintain the popularity of the IP and keep it active in the market.

market validation

Gift sales data can help IP parties understand user preferences and guide subsequent creations, such as adjusting IP images, storylines, etc. based on sales performance.

Cultural sedimentation

Successful gift derivatives may become long-term symbols of IP, consolidating cultural value, such as classic anime figurines, badges, etc.

Customized strategies for different channels

Enterprise channel

Emphasize the "brand tone matching" of IP to ensure that gifts match the corporate brand image.

E-commerce channels

Highlight the "traffic attribute" of IP and utilize the traffic advantage of e-commerce platforms to promote IP gifts.

Cultural and tourism channels

Strengthen the "localized characteristics" of IP and promote gifts by combining local culture and tourism resources.

Exhibition Area Planning

Creative incubation exhibition area, popular IP exhibition area, intangible cultural heritage exhibition area, production and authorized business area, creative activity area, forum area, and competition area

Exhibition Category - IP Subject and Related Derivatives

Cultural tourism and creative industries, animation IP, animation and image IP, content creation, film and television works, game products, authorized agents, literary IP, art and design IP, spatial experience, digital derivatives, museum IP, trendy toys, corporate IP, stationery supplies, co branded peripherals, IP peripheral derivatives, etc

2025 China IP Conversion TransactionsWill (IP new engine) New Momentum in the Gift Industry

Exhibition/Visit Consultation Contact Information:

Exhibition consultation: Mr. Sun 130 4931 6206 (same WeChat account)

Consultation QQ: 2984138912

Exhibition Hall Address: No.1 Zhancheng Road, Fuhai Street, Bao'an District, Shenzhen, Guangdong Province - Shenzhen International Convention and Exhibition Center (Bao'an)

• Company:Li Exhibition Shenzhen Exhibition Co., Ltd
• Contact:Mr. Sun
• Mobile:13049316206
• Address:No.1 Zhancheng Road, Fuhai Street, Bao'an District, Shenzhen City, Guangdong Province

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870