The 30th CBE China Beauty Expo with the theme of "Global New Product Release" will grandly open at the Shanghai New International Expo Center from May 12th to 14th. In the exhibition area of 230000 square meters, more than 3200 cosmetics companies from over 40 countries and regions around the world will participate, covering 24 major categories, 119 sub categories, over 10000 beauty brands, and more than 80000 new beauty products, explosive products, and technological achievements will be exhibited, attracting professional buyers from over 101 countries and regions around the world to attend.

The 100 innovative special events led by the "First Shanghai 2026CBE Global Beauty Festival" will also be performed brilliantly in the magic city of Shanghai

Without a doubt, this will be a highly anticipated and anticipated global event for the cosmetics industry in 2025!

@Global beauty enthusiasts, you must not miss out!

-Reason 01-

Industry authority, market trendsetter

Walk with peace of mind and make bold purchases

CBE China Beauty Expo has been successfully held for 29 consecutive sessions, serving as a global commercial value platform for the beauty industry chain. With the mission of "promoting China to become a strong country in the cosmetics industry" and boosting market consumption, CBE maintains innovation, continuously integrates global resources, and helps beauty companies achieve new growth.

The 2026 China International Beauty, Makeup and Laundry Products Expo (the 30th CBE China Beauty Expo) is approved by the Ministry of Commerce of the People's Republic of China and guided by the Light Industry Branch of the China Council for the Promotion of International Trade. CBE has been listed on the Top 100 World Trade Shows for several consecutive years since 2017, and was awarded the title of "Shanghai Brand Exhibition" in 2023.

-Reason 02-

Leading in specifications and scale, covering the entire industry chain

Enjoy shopping and one-stop shopping

CBE China Beauty Expo is one of the largest beauty events in terms of specifications and scale in China and even Asia.

From May 12th to 14th, the 30th CBE China Beauty Expo will welcome an exhibition area of 230000 square meters, with over 3200 cosmetics companies from more than 40 countries and regions around the world participating.

This exhibition will gather more than 80000 beauty products and scientific and technological achievements from all over the world, covering skin care, facial mask, color makeup, personal care/washing, pregnancy and infant care, men's care, perfume fragrance, oral care, beauty tools/accessories, oral beauty products, household beauty instrument, home cleaning&household paper, professional beauty products, beauty equipment&furniture, medical beauty, skin management and whole store output, international health, nail and eyelash beauty embroidery, hair care, hair care, hair care, accessories and others OEM/ODM/OBM、 24 major categories including raw materials/packaging, machinery and equipment, and 119 sub categories cover the entire industry chain of beauty, hairdressing, cosmetics, and washing products, providing global beauty industry ecosystem services and facilitating one-stop procurement for buyers.

-Reason 03-

Global beauty new product, first released in Shanghai

Leading the way and seizing opportunities

The 30th CBE China Beauty Expo is one of the three key cooperative exhibitions of the Shanghai Municipal Government's "First Shanghai" event.

Under the guidance of Shanghai Municipal Commission of Commerce, the 30th CBE China Beauty Expo will hold the "Shanghai 2026CBE Global Beauty Festival" with the annual theme of "Global New Product Release" at the same time, focusing on global new products, global technology and global resources, linking domestic listed beauty companies, international beauty brands, many billion yuan club head new power brands, etc., to launch a batch of new products, new technologies and new projects of cosmetics and perfume.

During the exhibition period from May 12th to 14th, the following six scenes and projects for the global debut of new beauty products will be focused on:

⭐ Theme display area for "Shanghai 2026 CBE Global Beauty New Product Launch"

⭐ The opening ceremony of the "First Shanghai 2026CBE Global Beauty Festival"

⭐ BEAUTY - First Release Shanghai 2026CBE Global Beauty New Product Launch Ceremony

⭐ Global technology, debut in Shanghai! CBE International Cosmetics Technology Conference

⭐ Brand Annual New Product Launch Conference/Forum/New Brand Launch Ceremony

⭐ Handbook for the Launch of Shanghai 2026CBE Global Beauty New Product Guide

The "Global Beauty New Product Launch" event is being announced one after another, and the image of "Zhanyan Dermatology Clinic's flagship product" will make its debut at the CBE exhibition; KATO-KATO will hold the first launch activity of the new products of light fog air cushion liquid foundation, combining the first exhibition with the live broadcast of talent; Yangsheng Hall will hold a research and discussion meeting on fermented birch juice during the exhibition period, and plans to release the "Industry Anti Aging White Paper"; Beijiajie's new products will be launched during the exhibition, and the new packaging products will also make their debut; YESTAR Art Star launches new products and showcases its first store image during the exhibition.

From May 12th to 14th, we will meet in Shanghai, the capital of magic, to directly target new beauty products, new technologies, and new models around the world. Only by being one step ahead can we seize new business opportunities!

-Reason 04-

Big brand, big group, strong lineup in charge

Boldly explore and lock in the "benchmark"

CBE China Beauty Expo has always been the preferred venue for domestic and foreign beauty brands, large groups and other top enterprises to showcase their brand image and engage in omnichannel trade connections.

From May 12th to 14th this year, the top 100 domestic and foreign cosmetics brand enterprises, such as internationally renowned beauty groups represented by Shiseido and LG Group; Domestic beauty brands such as L'Oreal Group, Shanghai Jahwa, Natural Hall Group, Baique Ling, Huaxi Biology, Furuida, Huanya Group, Lafang, Fuerjia, Pianzaihuang, Gaozi, Ximuyuan, Guyu, Lin Qingxuan, Yangshengtang, Pele Group, Tongrentang, Kong Fengchun, Banmu Huatian, Shulei, Frog Prince, Yumeijing, etc. will all make their debut and showcase their new products at the "First Shanghai 2026CBE Global Beauty Festival".

In the field of professional beauty, doctors LDM、 Haifeixiu, Cotton Laser, Andeshengwei, Langdai, Leifeishi, Oubo, Meice, Harbin Pharmaceutical Group, Trace Elements, Teyi Pharmaceutical, Biboting, Yinhua Pharmaceutical, Fuerjia, Dezanchen, Anruoxi NARIS、 Switzerland Damega, Medtronic, Deschede, Suxiu Jasmine, LIFE TOGETHER, UHOX, MIINJEJO, HOSOER, HM+BM, HIGHS Hayes O'NINE、 More than 500 benchmark beauty companies, such as Global Garden, GULAURI, and Guji COOCHIE, will showcase their best-selling and popular products at CBE in May, with thousands of new products being grandly released.

From May 12th to 14th, we will go to the 30th CBE venue to have conversations with big brands and boldly discuss cooperation with benchmark brands.

-Reason 05-

China-Chic New Product&Gathering of International New Stars

Innovative shopping and "hooking up" with new talents

From May 12 to 14, the 30th CBE gathered China-Chic new products led by new brands of Chinese beauty, such as Ziyuan, Runbaiyan, Dr. Aier, Kelaki, Spes, Maggie INTO YOU、 KATO-KATO、 Liran, Dr. Ling, Skin Future, Bai Ruimei, UNNY CLUB Youyi, Tang Meike, Left Face and Right Color AKF 、 Chunri Laixin, Unique Eileen, Feather Su, HAPSODE Yuefuti, Water Coco IORE、 Ruoye, Yiwo, Mukeshi, Barbera, Ocean Supreme, Rabbit Head Mama, and others will all showcase their respective "expertise" to bring trendy new products in various fields such as skincare, makeup, personal care, and baby care.

In addition to China-Chic's new products, JURLIQUE, JMSOLUTION, CEMOY ASYMA, MISTINE, KISSME, CANMAKE/KEMMY KISS NEW YORK、 International beauty fashion newcomers such as Anna Su, German chamomile Herbacin, Daisy En, and Paul dent will also shine at the 30th CBE exhibition. As of now, more than 4000 international brands from 40 countries and regions around the world have confirmed their participation, including outstanding brands in the high-end market and niche product categories (please stay tuned for exciting special reports in the future).

-Reason 06-

1500+supply enterprises, hard core drive

Hardcore shopping, powerful PK

Beauty global technology, look to CBE in China.

The 30th CBE in May gathered over 1500 high-quality supply enterprises, making it a one-stop beauty supply chain platform that can fully and systematically showcase the industry ecosystem in China and even Asia.

It is worth mentioning that at this exhibition, the top 100 well-known supply enterprises at home and abroad will lead 1500+supply chain enterprises to launch the "Global Technology New Product" launch action simultaneously.

Such as COSMAX, INTERCOS, Korean Koma, Japanese Koma HCT、 Gaosha, Nosbel, Bawei Co., Ltd., Taihe Group (Lixin Biotechnology), Dongfang Co., Ltd., Yidai, Quanli Group, Japan Meichuang, CB Meibi, Isjia Co., Ltd., Keying Group, Yalan International, Shifei, Sanhao, Aisheng, Yinong, Gaudi, Koushimanjia, Weikele, Shencai, Suzhou Ante, Jiaoshi Daily Chemical, Beihao, Meirijiebao, Abel, Meimei Group, Enkesi, Xianle Health, Weibo Haitai, Shengwei Pharmaceutical, Liyanzhuang, Yunzhu, Xiancui, Speico, Huahan, Yipin, Fubo, Jipeptide, Xiang'an, Zhongke Blue Zhi, Shan Hai Innovation, Ju Yuan, Qi Hua Dun, J&E Sozlo Pure Elegance, Le Er Fu, Ming Kang, Po Li, Pu Zhen, Fu Ye Xiang, Yi Sha Shi, Sa Hera SGS、 Inger, Yiweitang, Huace, Jinhongfan, Kechuang, Abia China, Shenghua Glass, Jingli, Essel, Apta, Xianjunlong Color Printing, Fuchun Coating, Sanying Packaging, Jinsheng New Materials, Liji Packaging, Zhejiang Ruichang LEIDEX、JOOSHING、PRIMIX、VETRACO、WOOJUNG TECH、 Weisideng, Coret, Shanghai Chengxing, Tom, Huituo, Zhejiang Tianfu, etc.

At the same time as the exhibition, CBE International Cosmetics Technology Conference, as a platform for the global launch of cosmetics technology, will gather global research leaders under the theme of "Global Technology, First Launch in Shanghai". Leading domestic and foreign beauty companies such as L'Oreal, Shiseido, and Natural Beauty Group will showcase the technology of their first new products.

In addition, CBE has launched the "Charge! China Raw Materials" annual empowerment program for enterprises, introducing high-quality, distinctive, and innovative raw materials. Through exhibitions, forums, awards, displays, roadshows, matchmaking and other activities, CBE showcases the innovative achievements of raw materials and links global raw material resources.

-Reason 07-

Global New Products/Global Technology/Global Resources

Free browsing and analysis of "international codes"

Relying on the global resources of the Infoman Group, CBE is particularly rich in international resources. The 29th CBE will showcase three trump cards: "Global New Products, Global Technology, and Global Resources".

The 30th CBE invites international high-quality partners to participate in a group exhibition, showcasing high-quality imported beauty products resources. More than 4000 international brands from 40 countries and regions around the world have confirmed their participation in the 2025CBE Shanghai exhibition, including France, Italy, the United States, Germany, Spain, Japan, South Korea, Singapore, Thailand, Malaysia and other countries and regions. These groups will bring many high-quality beauty brands and specialty products that have entered the Chinese market for the first time. The world's top 100 technology supply enterprises, as well as Shiseido, LG Group and other global top 100 brand groups, will also participate in the "First Shanghai" series of activities, injecting more fresh "blood" into the beauty market in 2026.

The 30th CBE will launch a series of events featuring France as the guest of honor. French beauty, which has a wide global influence, has mature experience in brand, product, and technological innovation. During this exhibition, not only will excellent French beauty brands and products be brought, but also the exchange of beauty technology between China and France will be promoted.

-Reason 08-

Driven by new consumption, we are re promoting two major IPs

Easy browsing and exploring new B2B2C models

This year, CBE will focus on creating two new beauty and makeup IPs to promote new consumption——

"CBE Fragrance Tour · perfume and Fragrance Museum" focuses on perfume and fragrance categories, and carries out in-depth cooperation with professional perfume and fragrance academic institutions at home and abroad. From "atmosphere space display" to "salon forum", from "art gallery" to "on-site fragrance test", to "perfumer contest" and "interactive workshop", with the help of online and offline channel resources, combined with consumption scenarios, it innovates the new business model of B2B2C.

The CBE Modern Shanghai Beauty Festival focuses on the professional beauty sector, relying on CBE's professional beauty resources, based on the E4 and E5 exhibition halls of the Shanghai New International Expo Center, linking the top 100 professional beauty brands and professional beauty salon channels, creating exclusive products for the beauty festival, and leveraging local online traffic to create new consumption scenes for offline exhibitions and beauty scenes, thereby promoting consumers' in store consumption and driving beauty growth.

-Reason 09-

Segmenting the track and creating key exhibition areas

Explore the secrets of growth with care

By analyzing the types of companies participating in CBE and combining them with consumer data, CBE can explore the hot tracks and industry trends every year. Based on the category size and growth of the 30th CBE exhibition, as well as research on channel demand, many of the 23 themed exhibition areas of the 30th CBE have exciting highlights, such as:

E6 Home Cleaning and Washing Zone - Based on the continuous growth of the home cleaning track and the demand for home cleaning products from channels, CBE Home Cleaning and Washing category has gained momentum, gathering well-known, popular, and innovative home cleaning/washing brands from home and abroad, and holding a series of forum activities.

E7 Retail Private Brand Zone - CBE's specially designed E7 Pavilion Retail Private Brand Zone is committed to creating a "one-stop OEM OEM OEM OEM OEM processing" scene, inviting well-known OEM enterprises from home and abroad to settle in, covering categories such as skincare, makeup, personal care, and infants and children, deeply exploring the needs of the eight major retail channels across the country, connecting professional buyers from 101 countries and regions, deeply cultivating the private product market, expanding the market for OEM enterprises, and helping business growth.

N7 Essential Oil Pure Dew OEM Theme Pavilion - In the emotional consumption trend, various companies are also starting to compete in the emotional field in terms of product ingredients, efficacy, and scientific research. This has provided a broader development space for the subdivision track of beauty - essential oil hydrosol. In order to better promote the development of the field of essential oil hydrosol, CBE has created the N7 themed pavilion - Essential Oil hydrosol OEM in the golden area of the exhibition hall, gathering high-quality essential oil hydrosol OEM enterprises from home and abroad, and connecting professional buyers from 101 countries and regions around the world; And hold a series of themed forums to explore topics such as cutting-edge technology development, technology application, and market trends, in order to promote the rapid and high-quality development of the field of essential oil hydrosol.

The 30th CBE launches numerous segmented tracks, carefully explore the exhibition, and explore a blue ocean of growth!

-Reason 10-

Hundreds of events to unleash market trends

Deep exploration, seeing the future without panic

CBE is known as the "barometer and barometer" of China's cosmetics industry. With its strong resilience and innovation, it has prepared hundreds of exciting events, continuously leading market trends and industry fashion, and releasing tremendous energy for the cosmetics industry.

In addition to the six major innovative scenarios and projects for global beauty product launches mentioned earlier, CBE also has multiple industry standard leading events, such as:

Founded in 2011 by CBE China Beauty Expo and becoming an annual event for national cosmetics retail leaders and channel elites, the China Cosmetics Retail Industry Conference;

Establish new standards for channels, award the highest honor in the industry, and hold the channel award ceremony for the influence of the cosmetics industry - China Cosmetics Zunsheng Award Ceremony;

Yuexin Yuerong Yuehui "aims to find industry benchmarks and demonstrate exemplary roles. CBE will select high-quality beauty industry agents, chain institutions, training schools, and medical beauty institutions nationwide Holding the Annual Beauty Industry Awards Ceremony, to celebrate the glory of the beauty industry - China Beauty Industry Yuerong Award Ceremony;

In addition, the 30th CBE also features 100 special themed events covering retail growth, brand empowerment, social e-commerce, technological innovation, raw material research and development, packaging design, medical anti-aging, high-end beauty, and other industries (soon to unveil the mystery, stay tuned), attracting thousands of industry elites to collide and experience industry trends and business opportunities on site, thereby assisting in the acquisition of new opportunities and the growth of new businesses.

May 12-14, 2026

Shanghai New International Expo Center

Global New Products | Global Technology | Global Resources

The 30th CBE China Beauty Expo

Covering skin care, cosmetics and beauty tools, hair products, care products, pregnant and infant children, perfume fragrance, oral care products, household beauty instrument, chain stores and service agencies, professional beauty products and instruments, nail and eyelash embroidery OEM/ODM、 Raw materials, packaging, mechanical equipment and other categories

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Company:Shanghai Baiwen Exhibition Co., Ltd
• Telephone:15821122778
• Contact:Manager Gao
• Mobile:15821122778
• E-mail:160111728@qq.com
• Address:Room 2201, Hong Kong New World Building, 300 Huaihai Middle Road, Shanghai

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