Overview of the 30th CBE Shanghai Beauty Expo and CBE SUPERY Beauty Supply Chain Expo in 2026

1、 Basic information of the exhibition

• Name: The 30th CBE Shanghai Pudong Beauty Expo (China Beauty Expo) in 2026

• Concurrent Exhibition: CBE SUPERY Beauty Supply Chain Expo

• Date: May 12-14, 2026

• Location: Shanghai New International Expo Center (No. 2345 Longyang Road, Pudong New Area)

• Organizer

  • China Council for the Promotion of International Trade Light Industry Branch

  • Yingfuman Group

  • Shanghai Baiwen Exhibition Co., Ltd

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2、 Exhibition positioning and scale

1. Core positioning:

• The Asia Z Beauty and Cosmetics Industry Chain Trade Platform covers the entire process of research and development, production, packaging, branding, and distribution channels.

• CBE SUPPLY? Focusing on the beauty supply chain ecosystem, showcasing raw materials, packaging OEM/ODM、 The four core areas of equipment.

Exhibition scale:

• Total area: 230000 square meters (main exhibition+supply chain exhibition)

• Number of exhibition halls: 17 large halls+50+VIP small halls

• Exhibitors: 3000+(main exhibition); 1500+Supply Chain Enterprises (CBE Supply)

• Brands and Categories: Over 10000 brands covering 41 segmented supply chain categories

• Professional audience: 521300 visitors (main exhibition); 430000+buyers (supply chain exhibition)

• Online impact: reaching over 200 million consumers

3、 Theme exhibition area and scope of exhibits

1. Main exhibition area (beauty consumer end)

• Cosmetics exhibition? : skin care, color makeup, perfume, household beauty instrument, pregnancy, baby and child care, etc.

• Professional Beauty Exhibition? Medical beauty equipment, skin management instruments, nail and eyelash beauty tools, and health products.

• Daily Chemical Technology Exhibition? Packaging design, mechanical equipment, raw material formula, etc.

2. CBE Supply Chain

• Core Category:

  • Raw materials/materials: biosynthetic raw materials, essence and fragrances, green active ingredients

  • Packaging: Environmentally friendly packaging, intelligent packaging, innovative materials

  • OEM/ODM: OEM/ODM for 13 sub categories including facial care, cosmetics, oral beauty products, etc

  • Mechanical equipment: intelligent production line, testing equipment

• Exhibition Hall Distribution:

  • N1 Hall: OEM/ODM Comprehensive Hall

  • N2 Hall: Japanese Manufacturing and ODM Technology

  • N6 Hall: Innovative Raw Materials and essence

  • N7 Hall: Essential Oil Pure Dew, Inspection and Testing

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4、 Highlights of OEM/ODM Theme Exhibition

1. Industry Trends Focus:

• Refine, focus on research and development, and innovate the OEM model to promote the transformation of the industry's "new quality productivity".

• Showcasing cutting-edge technologies such as freeze-drying technology, microecological skincare, and AI formula development.

Top enterprises gather:

• Leading exhibitors include over 400 companies such as Interlux, Cosmeishi, Northbell, Beihao Group, Weibo Haitai, and Zhenchen.

• Segmented tracks: OEM solutions for emerging categories such as facial care, scalp care, oral beauty products, aerosols, etc.

Buyer precise docking:

• Target audience: Brand decision-makers, emerging brand managers, TOP chain channel procurement managers, MCN agencies, and beauty experts.

• International buyer group: comprehensive purchasers of daily chemical and professional beauty products from Europe, America, and Asia, helping enterprises expand overseas markets.

5、 Supporting activities and influence

1. Professional forums and awards:

• 200+events: Focusing on topics such as AI beauty, green supply chain, and cross-border shipping.

• High value awards: Annual Innovation Raw Material Award, Green Packaging Biaogan Enterprise Award Selection and Award Ceremony.

Omnichannel Communication Matrix:

• 9 major self media platforms: WeChat, Weibo, video accounts, etc. Real time live broadcast exhibition updates to enhance brand exposure.

• Global Media Collaboration: Collaborate with industry media such as Vogue and Cosmetic Design Asia to provide in-depth coverage.

Previous achievements:

• The 29th edition achieved over 1 billion yuan in intended orders, with brands such as Daikesi and Furuida receiving over 10000 visitors in a single day.

6、 Booth reservation and contact information

• Key exhibition halls: N1, N2 (OEM/ODM core hall), E2 (guojipinpai hall), W10 (innovative packaging hall) booths are currently in high demand.

• Exhibition consultation: Contact Manager Li of Shanghai Baiwen Exhibition Co., Ltd. at 183-0174-0328 to submit an exhibition application

2026CBE keywords: full industry chain coverage, green innovation, international integration, new quality productivity
Target audience: Brand owners, supply chain enterprises, channel buyers, industry decision-makers KOL/KOC

Daily skincare products

Essential Oil Soap Shampoo | Toothpaste | Sunscreen/spray Hair Free spray

Aromatherapy, daily chemical essence fragrance, essential oil series

Hand sanitizer, dishwashing detergent

Hair care, hair care and shampoo set, shampoo

Beauty equipment, home beauty equipment

Essence liquid, facial mask, lotion, face cream, eye mask

Color makeup, perfume, lip care, eyeliner pencil, eye shadow, lipstick, lip glaze, powder blusher makeup

Isolation cream, eye cream

Facial cleanser, facial cleanser

Toothpaste, OEM toothpaste processing, OEM toothpaste, OEM toothpaste, whitening toothpaste

Electric toothbrush, dental floss

Makeup removing products, foundation make-up

Makeup toner, toner

Hair conditioner, styling water mousse/hair wax, hair dye, perm agent

Body lotion, hand cream

Makeup cotton/makeup remover cotton

Makeup egg, facial brush, face towel

Beauty tools, makeup utensils, powder puff

Mechanical equipment category

Cosmetics raw materials and inspection testing

• Company:Shanghai Baiwen Exhibition Co., Ltd
• Telephone:18301740328
• Contact:Manager Li
• Mobile:18301740328
• E-mail:360130058@qq.com
• Address:Shanghai New International Expo Center

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