2025 City Entrepreneurship Exhibition

The 3rd Hefei Chain Franchise Exhibition

The 3rd Hefei Catering Entrepreneurship Exhibition

October 24-26, 2025

Hefei Binhu International Convention and Exhibition Center

Help entrepreneurs and small and micro enterprises across the country: efficiently view projects, find resources, learn knowledge, expand networks, and find the right direction for entrepreneurship

Assist national brand owners and entrepreneurial projects: recruit partners, franchisees, agents, and distributors to enhance development vitality

Conference Summary

Entrepreneurship is an important way to expand employment and promote common prosperity. It is an important lever for developing "specialized, refined, unique, and new" enterprises and the "four new" economy, cultivating new sources of economic growth, and promoting the high-quality coordinated development of the three industries and continuously optimizing the economic structure. In this context, the holding of the Entrepreneurship Exhibition in today's city will gather outstanding entrepreneurial brands, investment institutions, investors, and entrepreneurial talents from multiple countries and abroad, build a platform for communication and cooperation, and promote in-depth exchanges between entrepreneurial investors, enterprises, and brands. Encourage all types of market entities to actively participate, explore new business models and innovative thinking, bring more business cooperation opportunities to the Yangtze River Delta and even the whole country, assist in the high-quality development of venture capital, inject new vitality into the market, and promote consumption transformation and upgrading.

Exhibition Introduction

The Today's Entrepreneurship Exhibition, with the theme of "Boosting Consumption, Innovating Business Opportunities", aims to help entrepreneurs and small and micro enterprises across the country efficiently find projects, resources, learn knowledge, expand networks, and find the right direction for entrepreneurship. Assist brand owners and entrepreneurial projects in recruiting partners, franchisees, agents, and distributors to enhance development vitality. Entrepreneurial projects, chain brands, and supply chain enterprises covering four major sectors including catering and food, retail and department stores, education and training, and life services, have been highly favored by the market with the successful holding of the first exhibition in October 2024, bringing together numerous investors from various industries and fields. During the same period, industry related activities were set up, with a budget of one million yuan invested in publicity. Over 200 local media, industry media, and internet experts were specifically invited to attend the event. Through social media platforms, media matrices, outdoor advertising, elevator advertising, office building screens, ground promotion, and other channels, multi-dimensional flow and customer acquisition were carried out, and community operation was mastered to comprehensively improve the visibility and influence of the exhibition, actively creating a benchmark for entrepreneurship in East China and even the whole country.

From October 24th to 26th, 2025, at the Binhu International Convention and Exhibition Center, a total of 10 exhibition projects, including the "3rd Hefei Chain Franchise Exhibition", "3rd Hefei Catering Entrepreneurship Exhibition", "Food and Snack Breakfast Supply Chain Exhibition", "International Cultural and Tourism Exhibition", "China Good Gifts Exhibition", "Homestay Industry Exhibition", "New Energy Special Auto Show", "Leisure Tourism and Study Tourism Exhibition", "Amusement Equipment and Light and Shadow Equipment Exhibition", and "Community Service Industry and Public Cultural Equipment Exhibition" organized by China International Convention and Exhibition Group, will be exhibited together, with a planned exhibition area of 70000 yuan. The total area of on-site exhibition projects during the same period is 120000 square meters. The advantages of this joint exhibition are significant, as multiple exhibitions are linked to achieve resource integration and sharing. Exhibitors can break through industry limitations, connect with cross disciplinary customers and partners, expand business channels, and attract a large number of professional visitors and consumers in one stop. This greatly enhances the exposure and brand influence of exhibits.

（1） Catering and Tea Beverage Comprehensive Area

1. Fast food chain brands: Rice noodles, fast food bento, dumpling Wonton, steamed stuffed bun Congee shop, Spicy Hot Pot, Maocai, hamburger French fries, fried chicken and fried string, steamed bun cake, fragrant pot dry pot, special snacks, light food salad, etc. 2. Beverage and coffee brands: desktop milk tea, Hong Kong style milk tea, milk covered tea, fruit tea, fresh fruit tea, sugar water shop, coffee chain, unmanned coffee, etc. 3. Brands of baked desserts: bread cakes, Chinese Dim sum, cake toast, gong shao, ice cream, dessert chocolate, egg tart fruit, etc. 4. Inheritance of culinary culture: international catering, intangible cultural heritage, time-honored brands, local cuisine, cuisine inheritance, etc. 5. Brand licensing: IP licensing, celebrity endorsement, hot pot string, barbecue, lobster barbecue, Sichuan Hunan Cantonese cuisine, bistro, music bar, etc. 6. International brand licensing: Western cuisine, hamburgers, pizza, Japanese sushi, Korean cuisine, Southeast Asian cuisine, etc.

（2） Retail Comprehensive Zone

The retail complex will include multiple categories of brands, including supermarkets, convenience stores, dried fruit shops, fruit shops, nutrition products, clothing, tea, alcohol, stationery, gifts, home furnishings, maternal and child products, cosmetics, specialty stores (food, nutrition products, cosmetics, home furnishings, gifts, etc.), unmanned intelligent retail, etc.

（3） Hotel accommodation complex

The hotel accommodation area will include nationally renowned and open chain franchise hotel brands of various levels, such as Quanji, Ado, Vienna, Hanting, Homecoming, Seven Days Inn, etc; And characteristic homestay brands that are open for franchise nationwide.

（4） Education and Training Comprehensive Zone

The education and training comprehensive zone will cover multiple brands, including art training, children's programming, STEM education, robot education, children's English, adult education, traditional Chinese education, education franchising, kindergartens, early childhood education, coaching and training, vocational training, artistic talents, books and magazines, as well as various chain training institutions such as physical fitness training.

（5） Leisure and Entertainment Complex

The leisure and entertainment complex will include KTV, arcade, toy stores, cinemas, fitness centers, tabletop game mystery games, escape rooms, billiards, internet cafes, bars, yoga, chess and card rooms, and other popular leisure and entertainment brands among contemporary consumers.

（6） Business Service Comprehensive Zone

The comprehensive area for business service providers will include commercial design, store management, takeaway group meals, central kitchen, catering packaging, decoration and renovation, equipment suppliers, technology suppliers, logistics and warehousing, information service providers, etc., with a focus on promoting communication and cooperation within the service industry.

（7） Conference Forum Area

The exhibition will set up two conference areas, namely the Entrepreneurship Forum and the Chain Franchise Forum, with the aim of inviting experts and entrepreneurs from different fields to conduct in-depth discussions and exchanges on various aspects of entrepreneurship, covering market analysis, product design, financing strategies, team building, and other fields, focusing on related issues of entrepreneurship and franchising. The two forums will provide interactive communication platforms for exhibitors to promote the development of entrepreneurship and chain franchise business.

promotion

1. The information flow promotion accurately targeted the audience, and Tiktok, Little Red Book, circle of friends and other input streams, with a reading volume of 10000W+

2. Exhibitors' self promotion of exhibition labels comes with traffic, and their self promotion platforms and brand expansion effects are enhanced

3. Industry organizations invite the China Chamber of Commerce and relevant industry associations in Anhui Province to invite member units

4. Professional media release Hefei Municipal People's Government, Red Food Network, Anhui Traffic Radio, Hefei Evening News, Beverage Industry Highlights, Hefei Tong, Hefei Online, Xinhua Network, Hefei Hotline, Anhui in the palm, Hefei News Network, Hefei Radio

Published by over 50 media outlets such as CCTV and Anhui Culture and Tourism, with a total reading volume of over 200W, creating a phenomenon level hot spot in the city.

5. Kol disseminates Wang Tao's food and beverage industry (126.5 million fans), Chai Daguan's brand chat (121.2 million fans), Da Jiu Ge's franchise chat (81.0 million fans), food and beverage related matters - Eileen (61.3 million fans), Xiaogao's teacher chats about food and beverage

(103.1 million fans), Zhao Pansan (73.3 million fans), Xiao Luo Shuo Entrepreneurship (56.6 million fans), Qian Mo

In entrepreneurship (44.9 million fans), running exhibitions every day (24.5 million fans), foodie uncle (14.3 million fans)

Hehehe (56.2w fans), 7-Xiao-7 (43.5w fans), Hefei Li Nigai (36.3w fans), etc

280+Tiktok Little Red Book launched an invitation, and the number of relevant topics reached 409.9W

6. Over 10000 traditional media outlets, such as elevator frames and electronic screen advertising spaces, are used for offline media dissemination, covering major commercial districts, office buildings, and residential areas.

7. Database marketing currently has over 100000 community fans and viewers, inviting visitors through SMS, phone calls, group chats, and other means

Conference Activities

Last year's exhibition had over 80 keynote speakers and 8000 attendees+

The exhibition will host a series of exciting and precise matchmaking activities, including the Modern Service Industry Entrepreneur Conference, China Chain Brand Development Conference, Today's Brand Sharing Conference, and Entrepreneurial Elite Roadshow,

Deeply grasp the pulse of the industry and assist in the path of entrepreneurship. In addition, the exhibition site will also hold the launching ceremony of "Today's Food Innovation Alliance" to gather entrepreneurs from all over the country, integrate high-quality supplier resources, build an efficient Internet platform, and truly achieve the 365 day service of the three-day exhibition.

Exhibition prices

（1） Booth prices

1. Special booth: 980 yuan per square meter; Early stage exhibitions offer significant discounts.

2. A standard booth costs 9800 yuan each, with significant discounts available for early bookings.

(II)Advertising price

1. ID advertisement: 1000 pieces/8000 yuan, 85x123mm, full page advertisement on the back

2. Handbook advertisement: 5000 copies/9800 yuan, 95x210mm, visitor guide advertisement insert

3. Ground mounted advertisements: 10 per 10000 yuan, 60x80cm, exhibition hall ground mounted guide advertisements

4. Truss advertisement: 1 per 10000 yuan, 800x400cm, entrance channel advertising space

Contact Information

Anhui Zhongshe Exhibition and Convention Center

Contact: Li Fenjing

Contact information: 15156007241 (WeChat)

Contact address: No. 129 Tiandu Road, Economic Development Zone, Hefei City

Food and Beverage

Chinese and Western cuisine, tea and coffee drinks, specialty snacks, baked desserts, food supply, kitchen equipment, catering consumables, seasoning products, pre made ingredients, decoration design, etc.

Retail Department Store

Food and beverage, cosmetics and personal care, clothing, shoes and hats, household goods, mother and child care, digital appliances, outdoor sports, China-Chic culture and innovation, smart retail, warehousing and logistics, etc.

Education and Training

Online education, art training, language training, academic upgrading, vocational education, early childhood education, study camps, software systems, hardware equipment, educational supplies, etc.

Life Services

Beauty and wellness, leisure and entertainment, home services, tourism and vacation, health and wellness services, hotel accommodations, wedding services, pet economy, car services, legal consultation, etc.

• Company:Anhui Zhongshe
• Telephone:15156007241
• Contact:Li Fenjing
• Mobile:15156007241
• Address:3899 Jinxiu Avenue, Baohe District, Hefei City

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870