2025 Shanghai International Fashion Underwear Exhibition

Shanghai International Fashion Underwear Exhibition

Date: December 17-19, 2025 Location: Shanghai New International Expo Center

Organizer

Shanghai Siyou Exhibition Co., Ltd

Organizer

Shanghai Siyou Exhibition Co., Ltd

Exhibition Introduction

In recent years, the continuous improvement of women's consumption ability, consumer awareness and health, and the deepening demand for pleasure have driven the continuous growth of the underwear market. Shanghai, as an Asian fashion center and an important global gathering place for the underwear industry, is the first choice for foreign brands to enter China, with most setting up Asia Pacific headquarters or flagship stores. Local brands are also rapidly rising: Shanghai based brands (such as Gujin, Sanqiang, Nanjiren, etc.) are revitalizing through youthful transformation, and new brands are rapidly expanding based on the DTC model. The "SFUE2025 Shanghai International Fashion Underwear Exhibition", abbreviated as "SFUE2025", will be held from December 17-19, 2025 at the Shanghai New International Expo Center. "SFUE2025" is an international high-quality business platform that integrates underwear brand promotion, cultural dissemination, exhibition and trading, high-end dialogue, and market development. It is expected to attract more than 600 exhibitors and 45000 professional buyers to the exhibition site, focusing on showcasing new products, technologies, trends, and applications of the underwear industry at home and abroad, and striving to create a trade platform that integrates business negotiations, international exchanges, and brand display for underwear production enterprises and upstream and downstream industrial chains.

Exhibition advantages

1、 High degree of internationalization and global resource aggregation;

The preferred exhibition venue for international brands: Shanghai Fashion Underwear Exhibition is the core platform for international brands such as Victoria's Secret, Triumph, and Huage to release new products in the Asia Pacific region, attracting over 40% of overseas brands from Europe, America, Japan, and South Korea;

Global Buyer Procurement Center: Leveraging the effects of the Shanghai Free Trade Zone and Import Expo, it attracts professional buyers from Southeast Asia, the Middle East, Europe and America, with overseas visitors accounting for 25% -30%; International Trend Indicator: Linking fashion capitals such as Paris and Milan, launching international fashion trends (such as eco-friendly lace, smart wearable technology, etc.).

2、 Complete coverage of the industrial chain, efficient integration of supply and demand

Full industry chain exhibitors: covering the entire process of design, production, and testing from high-end fabric manufacturers (such as Asahi Kasei from Japan and lace manufacturers from Italy) to ODM enterprises (such as Virgin and Chaoying International);

Yangtze River Delta supply chain support: More than 60% of the country's underwear production capacity is gathered within the surrounding 3-hour economic circle, and the Shanghai Fashion Underwear Exhibition can quickly connect with high-quality factories in Jiangsu and Zhejiang;

Innovative technology showcase: cutting-edge technologies such as 3D printed underwear, antibacterial fibers, and biodegradable materials are often showcased at the Shanghai exhibition for their Asian debut.

3、 Strong business conversion ability, precise matching of demand

High efficiency of B2B transactions: The organizer uses pre matching systems (such as SIUF's "Business Cloud Matching") to connect brands and suppliers in advance, resulting in an on-site signing rate that exceeds the industry average by 20%;

New retail channels are rich in resources: Tmall, JD, Tiktok e-commerce and other platforms have set up selection teams in Shanghai, and new brands can directly connect to the channel through the exhibition;

There are many opportunities for cross-border cooperation: sports brands (such as lululemon) and fashion IPs (such as Disney) often seek partners in the lingerie category through the Shanghai Fashion Underwear Exhibition.

exhibition scope

Underwear: bras, men's and women's underwear, men's and women's functional underwear, men's and women's thermal underwear, children's underwear, seamless underwear, men's and women's health underwear, women's chest rests, women's bellybands, women's hidden underwear, women's drawstring pants, seamless drawstring pants, jumpsuits, men's and women's seamless vests, men's and women's sports underwear, women's waist clips, women's shapewear, etc

Underwear Accessories: Fabric, Accessories, Clothing Molds, Embroidery Lace, Underwear Accessories, Models, Underwear Machinery, Underwear Design, Franchise, etc

Socks: Long socks, short socks, men's socks, women's socks, children's socks, baby socks, looped socks, silk socks, sock machines, sock industry materials, etc

Swimsuits: bikinis, swimming shoes, swim caps, children's swimsuits, men's and women's swim trunks, men's and women's beachwear, swimming goggles, men's and women's swimsuits and accessories;

Home wear: pajamas, nightgowns, yukata, bathrobes, etc.

Schedule

Registration and Exhibition: December 15-16, 2025 (09:00-17:00) Opening Time: December 17, 2025 (09:00)

Exhibition time: December 17-19, 2025 (09:00-17:00) Closing time: December 19, 2025 (14:00)

For matters related to exhibitions, advertising, forums, etc., please inquire:

Shanghai Siyou Exhibition Co., Ltd

Contact person: Mr. Hu Wei

Mobile: 13162779858 (same as WeChat)

exhibition scope

Underwear: bras, men's and women's underwear, men's and women's functional underwear, men's and women's thermal underwear, children's underwear, seamless underwear, men's and women's health underwear, women's chest rests, women's bellybands, women's hidden underwear, women's drawstring pants, seamless drawstring pants, jumpsuits, men's and women's seamless vests, men's and women's sports underwear, women's waist clips, women's shapewear, etc

Underwear Accessories: Fabric, Accessories, Clothing Molds, Embroidery Lace, Underwear Accessories, Models, Underwear Machinery, Underwear Design, Franchise, etc

Socks: Long socks, short socks, men's socks, women's socks, children's socks, baby socks, looped socks, silk socks, sock machines, sock industry materials, etc

Swimsuits: bikinis, swimming shoes, swim caps, children's swimsuits, men's and women's swim trunks, men's and women's beachwear, swimming goggles, men's and women's swimsuits and accessories;

Home wear: pajamas, nightgowns, yukata, bathrobes, etc.

• Company:Shanghai Siyou Exhibition Co., Ltd
• Contact:Hu Wei
• Mobile:13162779858
• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

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