In recent years, the sports and fitness industry has undergone many changes, with profound adjustments in the number of fitness venues and the structure of consumer groups. With the rise of fitness studios, the booming development of online fitness, and the surge in sales of small fitness equipment, people's fitness needs are increasingly showing diversified and personalized characteristics. From the upstream of the fitness industry chain, it mainly includes fitness equipment, coach training, and course development. From a midstream perspective, in terms of fitness centers, the concentration of the fitness center market in China is still relatively low, competition is fierce, and there are no large-scale nationwide chain fitness enterprises; In terms of online fitness, utilizing both public and private domain traffic for promotion can quickly increase the number of fitness participants, while breaking through fitness time and making it more flexible and convenient. However, the profit model still needs to be explored. From a downstream perspective, it mainly provides auxiliary services to the fitness community, and fitness supplies can be considered as essential fitness items with high consumption, especially protein powder and other fitness foods.

With the continuous changes in consumer demand for fitness, the fitness industry is also constantly innovating service models. The traditional prepaid consumption model is no longer able to meet the needs of consumers, and the fitness industry is exploring more flexible payment methods, such as pay per use and monthly payments. These flexible payment methods not only reduce consumers' consumption risks, but also increase their willingness to consume, attracting more consumers to participate in fitness activities. In addition, consumers' demand for fitness is no longer limited to basic exercises, but more focused on personalized and customized services. With the development of technology, it has become possible for smart devices, big data, and other technologies to provide consumers with customized fitness plans. Promoting fitness knowledge on online platforms and providing high-quality fitness experiences in offline stores, achieving seamless integration between online and offline, has become an important trend in the development of the fitness industry.

Consumers' demand for fitness is no longer satisfied with basic exercises, but more focused on personalized and customized services. With the development of technology, it has become possible for smart devices, big data, and other technologies to provide consumers with customized fitness plans. Promote fitness knowledge on online platforms and provide high-quality fitness experiences in offline stores, achieving seamless integration between online and offline. In the future, the fitness industry will pay more attention to the popularization of personalized and customized services. By introducing technologies such as smart devices and big data analysis, gyms can better understand consumer needs and provide more personalized and precise services. For example, personalized fitness plans can be tailored to consumers based on their physical condition, exercise habits, and fitness goals. This personalized service can not only improve consumer satisfaction and loyalty, but also bring more revenue sources to the gym.

With the continuous development of technology, the application of digital technology in the fitness industry is becoming increasingly widespread. By introducing technologies such as smart devices and health management platforms, gyms can better understand consumer needs and provide more personalized and precise services. Meanwhile, digital technology can also help fitness centers optimize operational management, improve operational efficiency, and reduce costs. The conference is expected to have an exhibition area of 30000 square meters and will gather 500 global brand enterprises and dozens of foreign exhibition groups to participate. It covers industry related enterprises worldwide. The organizer has a professional operation team and vast data resources. With recognition and praise from both inside and outside the industry, the conference will comprehensively integrate advantageous resources, extend the entire industry chain, and strive to provide a high-quality one-stop communication and trade platform for manufacturers, distributors, agents, purchasers, and end customers, promoting the rapid development of China's fitness and bodybuilding industry.

● Professional aerobic training equipment/strength training equipment

● Functional training equipment

● Intelligent fitness equipment

● Sports performance evaluation equipment

● Health management services

● Gym management system

Women's Fitness and Supporting Services

● Group fitness course design plan

● Gym operation consulting

● Fitness accessories and consumables

● Sports nutrition and supplements

● Physiological data monitoring equipment

● Motion analysis equipment

● Strength and explosive testing equipment

● Endurance and physical fitness assessment equipment

● Technical auxiliary training equipment

● Environmental and recovery auxiliary equipment

• Company:Shanghai Yewen Exhibition Service Co., Ltd
• Telephone:021-54388602
• Contact:Li Cheng
• Mobile:13122870856
• Address:No. 111 Fuhua 3rd Road, Fu'an Community, Futian Street, Futian District, Shenzhen City, Guangdong Province

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