2026The 10th Shanghai International Tourism and Homestay Industry Expo

2026 10th Shanghai International Tourism Homestay Industry Expo

Simultaneously held: 2026 Sujian China Cross border Speech Conference

2026 China Homestay Fashion and Creative Festival

2026 China Tourism Homestay Designer Forum

Exhibition time: July 8-10, 2026

Exhibition location: Shanghai New International Expo CenterShanghai New International Expo Center

Exhibition scale: 30000 square meters

Host:China Homestay Development Think Tank Alliance National Healing Economy Development Alliance China Yinshu Group

Organizer: Bamboo Branch of China Forestry Society, Craft Committee of China Arts and Crafts Society

Huanyu Exhibition (Shanghai) Co., Ltd., Bamboo and Wood Recombination Materials and Products Branch, China Forestry Industry Association

Co organizer: Zhejiang Cultural and Creative Industry Association, Zhejiang Rural Third Industry Integration Development Federation

Wenzhou Rural Homestay Development Association Guangdong Tourism Association Homestay Special Committee

Guangxi Tourism Homestay Industry Association Shaanxi Homestay Service Industry Association

Shanxi Cultural Homestay Association Hunan Tourism Homestay Association

Guangxi Tourism Association Jilin Provincial Tourism Association

Anhui Tourism Association Homestay Branch Shandong Boutique Tourism Promotion Association Homestay Branch

Jiangxi Tourism Association Homestay Branch Guizhou Tourism Homestay Association

Henan Tourism Association Homestay and Boutique Hotel Branch

Xinjiang Uygur Autonomous Region Tourism Association Homestay Professional Committee

Sichuan Tourism Association Homestay and Boutique Hotel Branch Hainan Tourism Homestay Association

Shanghai Chongming Homestay Association Liyang Homestay Industry Association

Exhibition website:

Business negotiations, channel expansion, resource integration, global linkage, forward-looking releases, cross-border cooperation, investment docking……

As a nationally renowned and influential professional brand exhibition for tourism homestays, the Shanghai International Tourism Homestay Industry Expo has been deeply rooted in the homestay cultural and tourism field for ten years since 2016. It is an international tourism homestay expo with a distinctive feature of full themes and full industry chain. It is not only a centralized display platform for homestay design aesthetics and operational wisdom, but also a golden pivot for homestay suppliers to tap into the national market and accurately reach the trillion yuan homestay consumer market.

Following the light, walking towards the new,The 10th Shanghai International Tourism and Homestay Industry Expo in 2026 will be held from July 8-10 at the Shanghai New International Expo Center Pudong, with a refreshed appearance. To“Starting from the new era, connecting with the world of accommodation”As the theme, the exhibition covers an area of nearly 30000 square meters, with nearly 350 participating companies and 45000 professional buyers. The exhibition focuses on tourist attractions and the homestay industry, including homestay design and construction materials, homestay furniture, homestay supplies, homestay outdoor landscapes, and homestay houses, showcasing innovative products, cutting-edge technologies, new models, development trends, and core concepts of homestay hotels in the construction and operation stages.

The Milky Way shines brightly, displaying a dazzling array of colorsDuring the exhibition, we will carefully organize 20 diversified activities covering professional forums, industry events, design selection, project promotion, and creative exhibitions, focusing on core topics such as innovative tourism homestay design, investment strategy analysis, and operational management optimization. At that time, authoritative experts in the fields of homestays, inns, vacation hotels, tourism real estate, tourist attractions, cultural and tourism enterprises, homestay supply chain enterprises, designers, and investment franchising from home and abroad will gather together. Share valuable experience and cutting-edge insights from deepening the industry, gather wisdom from all parties, promote multi-party collaboration, inject strong momentum into the high-quality construction of tourist attractions and homestay industries, and jointly promote the industry to reach new heights.

FExhibiting brands

The 8th Shanghai International Tourism Homestay Industry Expo (BBR EXPO), as a benchmark event for China's homestay industry, has successfully built a super hub for global homestay resources with a grand scale of 25000 square meters. The exhibition gathered over 300 high-quality brands from various regions across the country, showcasing the innovative achievements of the entire industry chain of homestay industry from design, construction to operation and management, becoming the core engine driving industry upgrading. asShanghai Homestay Exhibition Group, Guizhou Homestay Exhibition Group, Anhui Homestay Exhibition Group, Fujian Exhibition Group, Xinshun Hongyuan, Pengpai, Fuqian Culture and Tourism, Jiuchuan, Moyan, Wild Boar Forest, Su Xingxia Tourism, Zhongzhu Group, Yinshu Group, Wenzhou Homestay, Shanxi Homestay, Wangyue, Hongyuan Yunshe, Tengci Youlan, Mantianxing Culture and Tourism, Shandingwu, Caoshi Culture and Tourism, Zhongyu, Shiyunlai, Tiemeng, Aoshang, Xinhaishun, Doumu, Xingchao, Totobeni, Fujiushan, Jidiya, Chuangxiang, Wolede, Yiduofa, Feng'an Garden, Ziyue Garden, Jinshengtang, Leke Suitable, withered wood, Hengyu, Muchun, Speyer, Pingcai Vision, Yanzhong Beverage, Miller, Xinrong, Jingxin, Jinyi, Yaochuan Wood Industry, Yadilan Ke, Dayan, Fengtuo, Saino, Lanren, Yizhi, Zhongyifeng, Adwo, Hangman, Mengjing, Kanglaisi Shang Chao, Wen Wei, Si Shi Tang, Sa Warner, Zhuo Wei, Yisheng Shui, Ge Lu Bo, Ya She, Jin Ming Sanitary Ware, Dong Zhou, Duo Run, De Tian Building Materials, Guan Li, Ao Ma Furniture, Bai Shijie, All Things Sleep, Turtle and Rabbit Run Together, Ze Feng Purification, Ju Yuan Intelligence, Ting An Ren He, Tang Jiang, Ao Li, Shi Bang Tu, Lipu, Superman Travel, Xin Sheng Li, Shi Jia Le, Jia Yu Environment, Jie Yu, Yu Tu, Feng De, Tian Li, Jing Yi Horticulture, Ding Feng Sanitary Ware, Ding Shang Kitchen and Bathroom, Sen Yin, Mei Ren Jie, Zhong Hui, Kai Wo New Materials Co., Ltd., Ya Ju, Ding Li, Mo Yun, XinpengThrough the entire industry chain, exhibitors and brands of high-quality homestay scenic spots across the country will collaborate with designers, domestic and foreign cultural and tourism institutions, and research teams at the Shanghai New International Expo Center to explore new scenarios for homestay consumption and paint a new picture of living in themed homestays and smart accommodation technology.

In terms of audience, the three-day exhibition attracted a total of 40132 professional visitors, including 38953 domestic visitors and 1179 foreign visitors. At the same time as the exhibition, various forums and activities were held, including the "China Tourism Scenic Area Integration Innovation Development Forum, China Cultural and Business Tourism Integration Innovation Roundtable Forum," "Meet and Gree China Cross border Speech Conference," "China Homestay Designer Forum," "China Su Xing Tian Xia Development Forum," and "China Tourism Scenic Area Quality Supplier Selection." These forums and activities showcased the future layout of the homestay industry.

Exhibition content

1 Homestay tourism resources

Boutique homestay:Brand homestays, boutique guesthouses, boutique cultural hotels, leisure farms, leisure vacation complexes, etc;

Homestay investment and development:Tourism investment institutions, insurance companies' asset evaluation investment, homestay resource development, investment promotion and construction of ancient villages, traditional villages, traditional dwellings, mountains, rivers, forests and other resources;

Homestay marketing channels:Travel OTA online booking platforms, travel websites, travel media, travel agencies, industry associations, and travel agencies;

Chain franchise:Brand operation agency franchise, hotel management agency franchise, homestay short-term rental management agency, homestay settlement development base franchise;

twoDesign and construction of homestays

Furniture, mattresses, and soft furnishings design for homestays;Homestay furniture, outdoor furniture, soft decoration design, homestay mattresses, space design, customized decoration, public furniture, dining space;

Homestay Home Furnishings:Ceramics, floral ware, window decorations, antique furnishings, tea spaces, Zen inspired products, home theaters, brewing beer equipment, smart devices, digital management equipment;

Homestay landscape:Precious trees and flowers, outdoor leisure facilities, rattan and bamboo art, garden courtyards, wetland trails and bridges, fountain water features and fish pools, swimming pools and spas, hot springs, outdoor leisure furniture, outdoor landscape lighting, simulated plants;

Design and construction of homestay:Architectural design, interior design, landscape design, maker studios, inheritors of intangible cultural heritage, colleges and universities, and construction institutions;

Construction materials for homestays:Antique building materials, coatings, diatomaceous earth, reliefs, artistic ceramic sanitary ware, flooring, ceiling and wall decorations, doors and windows, sunrooms, integrated houses and supporting equipment, HVAC refrigeration equipment, underfloor heating, fireplaces, swimming pool and sauna equipment, water treatment systems;

New energy:Homestay green electricity, homestay geothermal energy, homestay solar energy, homestay photovoltaics, etc.

3、 Homestay supplies, daily chemical consumables:

Homestay linensConsumables and supplies; Room linens, bathroom linens, uniforms, curtains, hotel linens, room appliances, room supplies, lobby supplies, consumables, room decorations

Smart homestay:Homestay check-in system, homestay intelligent system, intelligent curtains, intelligent sound system, intelligent bathroom, intelligent lock, fresh air system, air purification, water treatment system, underfloor heating, central air conditioning, hotel robots, etc;

4、 Homestay+culture(exhibition area)Homestay food culture:Local featured diet, traditional Tonic Diet ingredients, tea culture and wine culture;

Intangible culture and cultural creativity, ancient health preservation methods

5、 Camping equipment in scenic areas(exhibition area)：

Homestay accommodation:Ecological wooden houses, tents, light steel houses, container houses, prefabricated houses, spacecraft, starry sky houses, mobile villas, folding houses, camping sites, etc;

Tourism transportation and outdoor equipment:Motorhomes, tourist buses, new energy vehicles, sightseeing cars, diving equipment, water sports equipment, drones, yachts, bicycles, electric transportation tools, rural tourism equipment, outdoor tourism equipment, outdoor sports clothing, fishing equipment, outdoor sports clubs, etc;

TravelEmerging tourism formats and related products such as traditional Chinese medicine tourism, sports tourism, health and wellness tourism, and intangible cultural heritage tourism;

• Company:Huanyu Exhibition (Shanghai) Co., Ltd
• Contact:Ye Dan (Manager)
• Mobile:189 1719 1768
• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

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