2026CBE Hangzhou International Beauty Expo: Jin Qiuhuan Comes New, Unlocking a New Future for the Beauty Industry

Since its inception in 2024, CBE Hangzhou International Beauty Expo has taken "empowering new beauty and connecting business opportunities" as its original intention, and has quickly established a foothold in the industry. In 2026, this grand event that carries the expectations of the industry will once again set sail, blooming brilliantly at the Hangzhou International Expo Center from September 10th to 11th, continuing the core theme of "New Products in Golden Autumn", with "New Products, New Materials, and New Scenarios" as the three core focuses, creating an annual feast that combines creativity, innovation, and commercial value for beauty practitioners.

As an exhibition jointly organized by Informa Markets and Informa Baiwen Hangzhou Co., Ltd., the 2026CBE Hangzhou International Beauty Expo demonstrates its strength in scale layout and resource integration. The exhibition will utilize 40000 square meters of exhibition space at the Hangzhou International Expo Center, with four themed exhibition halls and three distinctive themed areas, covering key links in the entire cosmetics industry chain such as brand display, raw material supply, channel docking, new retail experience, and celebrity cooperation. Relying on strict market selection standards, the exhibition successfully gathered more than 700 cosmetics companies from 20 countries and regions, showcasing over 1000 beauty brands -60% of which are dynamic new force brands with cutting-edge designs, innovative formulas, and positioning, injecting fresh energy into the industry; At the same time, the exhibition is expected to attract more than 50000 buyers, whether they are channel partners seeking brand cooperation, supply chain enterprises purchasing raw materials, or retailers expanding their markets, they can all find highly matched partners here.

From the perspective of industrial value, the 2026CBE Hangzhou International Beauty Expo has stepped on the key node of "new arrivals+procurement" in the industry in the second half of the year. Taking the launch of autumn new products as an important opportunity, it will fully promote many brands to launch their annual heavyweight autumn new products in Hangzhou, helping enterprises seize market opportunities in advance and laying a solid foundation for business growth in the second half of the year. For participating companies, this is not only a window for brand exposure, but also a strategic platform for linking resources: brands from over 20 countries and regions compete on the same stage, bringing massive potential cooperation opportunities to over 50000 visitors. With the continuous development of the exhibition, the exhibition area is expected to exceed 100000 square meters in the next 3 years, becoming a landmark international exhibition IP for the exhibition industry in Xiaoshan District, Hangzhou. Participating companies can use this opportunity to lay out in advance and consolidate their industry position; At the same time, the exhibition takes "innovation, fashion, technology, internationalization, and digitization" as its development core. While promoting the upgrading of the beauty industry, it also injects new vitality into the construction of Hangzhou's urban brand and the development of the exhibition economy, helping participating brands enhance their influence in Hangzhou and even the Yangtze River Delta region.

For the audience, the 2026CBE Hangzhou International Beauty Expo is an efficient one-stop platform for connecting resources. From the audience structure data, it can be seen that the exhibition gathers buyers - online retailers account for 29.1%, offline retailers account for 25.2%, and supply chain procurement accounts for 21.3%, covering the entire process of beauty sales and production; From the perspective of audience identity, the proportion of procurement personnel is 31.1%, and the proportion of chairman/general manager/management is 19.8%. The concentrated participation of high decision-making people greatly shortens the business negotiation cycle and improves the efficiency of cooperation. Whether you want to "search for brands and popular products" (accounting for 35.3% of the audience's visit purpose), or "connect with upstream factories and supply chain resources" (accounting for 30.4% of the audience's visit purpose), you can match your needs here, save communication costs, and achieve efficient resource docking.

The distinctive highlights of the exhibition highlight the competitive advantages of differentiation. In order to tap the value of China's regional resources, CBE has carefully built more than 10 special areas of Chinese characteristics raw materials, including Zhejiang Ecological Beauty Raw Materials Exhibition Area and Xinjiang Characteristic Raw Materials Exhibition Area, to focus on the unique charm of Zhejiang natural plant extracts, Xinjiang characteristic herbal essence and other raw materials and the results of scientific research transformation, so that buyers can intuitively feel the innovative strength of China's beauty supply chain, and help local raw materials enterprises to move to the international stage. At the same time, the exhibition plans 42 exciting CBE new beauty series events, covering various forms such as new product launches, cutting-edge technologies, celebrity business matchmaking meetings, trend interpretation salons, etc. At the new product launch event, the brand deeply analyzes the technological support and market logic behind the autumn new products; In the field of technology, Xingyezhuanjia shares insights on hot topics such as green formula research and development, and the application of AI in the beauty industry; During the influencer matchmaking session, top beauty KOLs engage in face-to-face negotiations with brand representatives to explore a new marketing model of "content+product", bringing comprehensive ideological collision and cooperation opportunities to the industry.

Hangzhou, a city with a civilization history of 8000 years and a city history of 5000 years, is known as the "Southeast Famous County" and was praised by the 13th century Italian traveler Marco Polo as the "most beautiful and luxurious heavenly city in the world". It is not only the birthplace of Chinese civilization and one of the seven ancient capitals of China, but also the central city of the Yangtze River Delta, an important scenic tourist city, and one of the first national historical and cultural cities. Here, mountains and waters are interdependent, lakes and cities blend together, with rivers, lakes, seas, and streams flowing together. The scenery is picturesque and can be called a "paradise on earth". The gentle and beautiful West Lake, like a poem or a painting, carries a thousand years of cultural heritage and romantic legends. Throughout history, literati and poets have left countless poems here; The Beijing Hangzhou Grand Canal (Hangzhou section) rushes endlessly, witnessing the prosperity of commerce and cultural exchange in this city. Along the coast, there are numerous historical sites, showcasing the profound historical accumulation; The ruins of Liangzhu Ancient City are like a brilliant pearl, shining with the "dawn of Chinese civilization" and telling the mysterious stories of ancient times.

In Hangzhou, tradition and modernity blend perfectly. The ancient silk culture has a long and profound history. The silk fabrics unearthed from Liangzhu dating back 4700 years ago reveal the long history of Hangzhou silk. Today, Hangzhou's silk products are still innovative and exported overseas; And with the booming development of modern digital economy, Hangzhou has firmly held the position of China's leading computing city, standing at the forefront of the wave of technological innovation. When you walk around the streets and alleys of Hangzhou, you can not only taste the "Dongpo Braised Pork" with red color, fat but not greasy, feel the humanistic flavor contained in the food, but also experience the convenient and efficient mobile payment, and appreciate the technological charm of this city.

Looking back at the grand occasion of the 2025CBE Hangzhou International Beauty Expo, it further confirms the industry influence of this exhibition. On August 20-21, 2025, the exhibition with the theme of "New Products in Golden Autumn" came to a successful conclusion at the Hangzhou International Expo Center. Within a 40000 square meter exhibition space, the four themed exhibition halls of cosmetics fragrance, skincare and care, innovative raw materials, and selected packaging each have their own characteristics, attracting more than 1000 cosmetics brands from 20 countries and regions to participate. At the same time, Chinese characteristic plant raw material enterprises OEM/ODMyuantouchangjia、 Core forces in the industry chain, such as packaging suppliers and AI intelligent service providers. More than 60 new product launches and cutting-edge events were staged, with nearly 100 highly anticipated new and popular products igniting the enthusiasm of the autumn consumer market ahead of schedule; Guojipinpai, such as French skin care, American technology beauty, Japanese exquisite cosmetics, and Korean trend skin care, have shown their "skills at home." Among them, the Department for the Promotion of International Trade in Thailand (DITP) and the Commercial Office of the Royal Thai Consulate General in Shanghai organized 19 Thai beauty and health brands to hold the "2025 CBE Thailand Beauty&Health Brand New Product Launch Conference and Product Exhibition and Trade Matchmaking Conference", and there was an endless stream of on-site consultation and negotiations, reaching a number of intended cooperation, fully demonstrating the core value of the exhibition as a "beauty trade bridge".

The 2026CBE Hangzhou International Beauty Expo has already surpassed the single attribute of an "exhibition" and become a gathering place for innovative ideas in the beauty industry and a hub for connecting commercial resources. We sincerely invite brand owners, raw material suppliers, channel providers, service providers, and investors in the cosmetics industry to gather in Hangzhou for this beauty feast in the golden autumn season, explore new trends in the industry, capture new business opportunities, and work together to promote the beauty industry to a new stage of higher quality development!

Organizer: Shanghai Baiwen Exhibition Co., Ltd

Beauty, hairdressing, cosmetics raw material packaging machinery and equipment

• Company:Shanghai Baiwen Exhibition Co., Ltd
• Telephone:18301740328
• Contact:Account Manager
• Mobile:18301740328
• E-mail:360130058@qq.com
• Address:Shanghai New International Expo Center

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