Overview of 2026CBE Hangzhou International Beauty Expo

Basic information of the exhibition

Date: September 10-11, 2026

Location: Hangzhou International Expo Center

Theme: New releases in the golden autumn

Exhibition scale and characteristics

Exhibition area: 40000 square meters

Host: Yingfuman Baiwen Hangzhou Co., Ltd

Exhibitors: More than 700 cosmetics companies are expected, covering Chinese new force brands, Chinese characteristic raw material enterprises, celebrities/institutions, trendy retail new scenes, etc

Exhibiting brands: Over 1000 brands, with 60% of new force brands

Buyers: Expected to attract over 50000 viewers, including online retailers (29.1%), offline retailers (25.2%), supply chain procurement (21.3%), etc

Audience identity: Procurement personnel (31.1%), Chairman/General Manager/Management (19.8%)

Purpose of audience visit: to find brands/products (35.3%), factories/upstream supply chains (30.4%)

Exhibition Highlights

Theme Exhibition Halls: Four major theme exhibition halls covering key areas and segmented tracks of the cosmetics industry, including brands, raw materials, channels, new retail, and influencers

Chinese characteristic raw material exhibition area: more than ten Chinese characteristic raw material exhibition areas, including Zhejiang Ecological Beauty Raw Material Exhibition Area and Xinjiang Characteristic Raw Material Exhibition Area, showcase the unique charm of China's regional resources and scientific research transformation achievements

Exciting Events: 42 events covering key areas and segmented tracks of the cosmetics industry, including the CBE New Beauty Series

Advantages of Exhibition and Visit

Exhibition advantages:

Attracting over 1000 beauty brands from more than 20 countries and regions to participate in the exhibition

Over 50000 visitors visit, providing broad opportunities for business cooperation

The exhibition area is expected to exceed 100000 square meters within 3 years, becoming a major international exhibition in the exhibition industry of Xiaoshan District, Hangzhou

By using keywords such as innovation, fashion, technology, internationalization, and digitization, we aim to support the development of Hangzhou city

Advantages of Visiting:

Gathering buyers from across the country and even beyond, providing a wide range of purchasing options

There are various types of audiences, including online retailers, offline retailers, supply chain procurement, etc

The audience has a high level of identity, with a high proportion of procurement personnel, chairman/general manager/management

The purpose of the audience's visit is clear, and there is a strong demand for finding brands/products, factories/upstream supply chains, etc

Exhibition Background and Review of the Previous Session

Exhibition Background: CBE Hangzhou International Beauty Expo, as an industry event, is committed to promoting the development and innovation of the cosmetics industry, as well as new trends and trends in the industry.

A wonderful review of the previous exhibition:

Date: August 20-21, 2025

Exhibition area: 40000 square meters

Theme Exhibition Hall: Four Major Theme Exhibition Halls: Makeup Fragrance, Skincare and Care, Innovative Raw Materials, and Selected Packaging

Exhibiting Brands and Countries: Bringing together over 1000 cosmetic brands from 20 countries and regions

Event highlights: More than 60 new product launches and cutting-edge events were held, driving the growth of Jinqiu beauty business with the three new engines of "new products, new materials, and new scenarios"

New Product Release: Nearly 100 highly anticipated new and popular products have ignited the enthusiasm of the consumer market in advance. Beauty brands from countries such as France, the United States, Australia, New Zealand, Japan, South Korea, and Thailand have brought numerous distinctive new products

Thailand Session: DITP (Department for the Promotion of International Trade and Commerce of Thailand) and the Commercial Office of the Consulate General of the Kingdom of Thailand in Shanghai, in collaboration with CBE Hangzhou Exhibition, teamed up with 19 Thai beauty and health brands to jointly create a new product launch event, product display, and trade docking meeting. The audience for on-site consultation and negotiation was endless

Packaging materials, raw materials, machinery and equipment related to the beauty, hairdressing and cosmetics industry, imported beauty products, etc

• Company:Yingfuman Baiwen Hangzhou Co., Ltd
• Telephone:18301740328
• Contact:Account Manager
• Mobile:18301740328
• E-mail:360130058@qq.com
• Address:Hangzhou International Expo Center

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