The 2nd National Billiards Industry Chain Development Conference in 2026

The 2nd China (Zhengzhou) International Billiards Industry Expo 2026

The 2nd China (Zhengzhou) International Billiards Industry Expo

Date: August 15-17, 2026

Exhibition Hall: W1-W4, Zhengzhou Zhongyuan International Convention and Exhibition Center (Airport Zone)

Theme: Gathering Central Plains, Trading Across the Country, and Reaching the World

Organizer: Zhengzhou Xinshang Exhibition Co., Ltd

Exhibition: 4oo 894 ooo2/182 o125 4oo7

-Zhengzhou, the "center of China" city, is building a golden bridge for the billiards industry with an exhibition area of 42000 square meters, over 300 enterprises, and nearly a thousand brands, connecting the north and south, and linking the east and west. The 2nd China (Zhengzhou) International Billiards Industry Expo will be grandly held at the Zhengzhou Zhongyuan International Convention and Exhibition Center from August 15th to 17th, 2026. This professional billiards event with the theme of "Gathering Central Plains, Trading Nationwide, and Reaching the World" is expected to attract 50000 professional buyers to visit and purchase. As the only professional exhibition in the area north of the Yangtze River that focuses on the billiards industry, this conference plans to have an exhibition area of 42000 square meters and nearly 2000 booths.

-Location advantage: Building an industrial hub in the hinterland of the Central Plains;

Zhengzhou, as an important comprehensive transportation hub in China, is known as the "heart of Chinese railways". This is located in the core area of the Central Plains Economic Zone, with a radius of 500 kilometers covering more than 500 million consumers. Its unique geographical location makes it an ideal place to hold large-scale professional exhibitions.

Zhengzhou is China's first "meter" shaped high-speed rail hub city, with a 2-hour aviation economic circle covering 90% of major cities in the country, and high-speed rail connecting more than ten provincial capitals in 3 hours. This convenient transportation network provides an efficient visiting experience for billiards buyers from all over the world.

The Central Plains market is densely populated and has a large population base, creating a strong consumer market. With the Central Plains as the core and the north of the Yangtze River as the center, Zhengzhou is shaping a value platform in the billiards field.

-Scale upgrade: from the first success to the second leap;

The Zhengzhou Billiards Exhibition was established in 2024, and although young, it has become one of the three major billiard industry expos in China. The first conference was successfully held from August 15th to 17th, 2025, becoming a professional billiards event with exhibition value north of the Yangtze River.

The first conference attracted 101 enterprises and brand merchants to showcase over 600 billiards equipment, technology, and related services. Nearly 20000 buyers and customers from home and abroad visited and traded, with a transaction volume of over 20 million yuan on site. The satisfaction rate of exhibitors and visitors exceeds 90%.

The second Zhengzhou Billiards Exhibition has comprehensively improved in scale and service, and plans to use the four major exhibition halls of Zhongyuan International Convention and Exhibition Center (Airport Zone). More than 300 exhibiting companies and nearly a thousand brands are expected to attract over 50000 professional buyers and customers to visit and trade.

-Technology Empowerment: Intelligent Innovation Reshaping Sports Experience;

Technology and innovation are the core highlights of this exhibition. From intelligent ball tables to VR training equipment, from event operation systems to club intelligent IoT solutions, various innovative products and technologies will fully demonstrate the broad prospects of the deep integration of billiards sports and technology.

Multiple exhibiting companies will bring smart pool tables equipped with sensors and AI systems that can automatically record hitting trajectories, analyze technical movements, and even provide immersive training experiences through VR technology.

At the conference, innovative products and services such as unmanned billiard hall solutions, intelligent scoring systems, and billiard equipment sharing platforms will also be showcased, showcasing the new trend of the integration of the billiard industry and the digital economy.

-Design aesthetics: China-Chic elements refresh the traditional movement;

Billiards is transitioning from a traditional sport to a lifestyle. At this conference, many enterprises will introduce a billiard table design that integrates China-Chic elements, combining the essence of Chinese traditional culture with modern aesthetics.

Billiards has expanded from a single sports event to a comprehensive entity that integrates design aesthetics, cultural symbols, and technological innovation. The current design of billiard tables, billiard sticks and other equipment incorporates many elements of traditional culture and ethnic characteristics.

With the penetration of China-Chic culture and the deepening of technology application, the creative attributes and fashion added value of the billiards industry are further highlighted, becoming a long-term growth point of the sports consumption market.

-Industrial chain: full category coverage and ecological construction;

The exhibition covers the entire billiards industry chain and is mainly divided into five categories: billiards tables, including Chinese billiards tables, snooker tables, children's billiards tables, and other sub categories; The billiards club exhibits cover various types of clubs such as customized billiards clubs, nine ball clubs, snooker clubs, etc;

Ball table and table mats will showcase various high-end mats, wool mats, synthetic mats, and other types of mats; The supporting facilities include club operation equipment such as billiards lamps, viewing sofas, billiards carpets, etc; The peripheral product category includes extended products and services such as billiards themed clothing/accessories, billiards club carving and printing technology.

-Forum activity: Collision of ideas leads the future of the industry;

The "Second National Billiards Industry Chain Development Conference" held simultaneously with the conference includes 16+forum activities. These forums cover multiple hot topics such as innovation in billiards equipment, event operations, talent development, club management, and future industry trends.

The forum content includes: empowering technology to promote innovation in billiards equipment; Event IP creation and value monetization; From grassroots to professional - building a talent growth system; Refined operation and increased user stickiness; Industrial upgrading in the context of globalization.

These forum activities cover product innovation, technology orientation, business integration, training, and education from multiple dimensions, running through all links of the billiards industry chain. Regarding issues related to the ball room, the agenda is guided by practical experience, including case analysis, ball room operation, and other aspects.

-Media Matrix: Comprehensive coverage to expand influence;

The 2026 2nd Zhengzhou Billiards Exhibition organized a strong media publicity team. Strategic cooperative media include Henan Daily, Henan Television, and Henan Broadcasting. The cooperation media has expanded to national media platforms such as CCTV, People's Video, Tiktok, Kwai, Little Red Book, People's Civil Affairs/Association News, and China Trade News. In addition, there is support from local media such as Hebei Radio and Television Network, Shanxi News Network, Shaanxi Network, Dawan News, Luwang, Jiangsu News, Hubei Daily, etc. Henan TV Station will provide comprehensive coverage of the pre exhibition publicity, the opening ceremony and the live broadcast of the main forums on the official Tiktok account. It is expected that the media coverage traffic will reach over 70 million, providing unprecedented exposure opportunities for participating brands.

-Industry trend: Billiards have become the new favorite of fashionable sports;

Billiards, as a globally recognized "gentlemanly sport", is intensively held in Zhengzhou and across the country for events such as snooker, Chinese eight ball, and Chinese nine ball. The core consumer group of billiards in China, aged 18-35, accounts for over 60%.

Young people view billiards as a social activity that combines competitiveness and trendiness, and billiard halls have become a necessary social scene. The General Administration of Sport of China has included billiards in the national fitness system and provided subsidies for ball rooms in many regions to promote the standardized and fashionable development of the industry.

Public data shows that as of June 2025, there will be 200 million billiards enthusiasts in China, with a clear trend of economic growth. The Chinese billiards industry maintains an average annual growth rate of over 15% at a high speed.

According to new data from the China Billiards Association, the number of billiards enthusiasts in China has exceeded 230 million, with 68% of them being young people under the age of 35. Billiards is rapidly developing towards youthfulness and fashion.

-Relying on Zhengzhou's north-south and east-west trade golden channel, the conference deeply activates the 180 million population base of the Central Plains urban agglomeration. Through the composite layout of "core market+radiation market", the conference has constructed a precise marketing matrix covering six provinces in central China and directly reaching 530 million consumer groups. The successful holding of Zhengzhou International Billiards Industry Expo not only fills the gap in professional billiards exhibitions north of the Yangtze River, but also indicates that China's billiards industry is transforming towards intelligence, fashion, and service, and the entire industry chain is undergoing reconstruction and upgrading.

Billiards table, billiard club, table tennis, slate, club bag

• Company:Zhengzhou Xinshang Exhibition Co., Ltd
• Telephone:4008940002
• Contact:Mr. He
• Mobile:18201254007
• E-mail:2589137558@qq.com
• Address:Zhengzhou Airport Zone, Henan Province

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