AWE2026 (China Home Appliance and Consumer Electronics Expo) will be held in Shanghai from March 12 to 15, 2026, adopting the "one exhibition, two zones" model for the first time. It will be held simultaneously at the Shanghai New International Expo Center and the Shanghai Oriental Hub International Business Cooperation Zone.

Core Information and Theme Positioning

Theme: AI Technology, Smart Future, Focusing on the Deep Application of Artificial Intelligence in Smart Homes, Smart Cities and Other Scenarios, Showcasing Innovative Achievements under New Quality Productivity.

Scale: With a total area of 170000 square meters, it is expected to attract over 1200 global brands to participate in the exhibition and attract more than 200000 visitors.

Hosted by: China Household Electrical Appliances Association

Dual exhibition area linkage layout

1. Exhibition Area of Shanghai New International Expo Center

Extension: March 12-15 (last day being Consumer Day).

Positioning: With "Full Scene Smart Life" as the core, covering the entire industry chain of home appliances and consumer electronics.

Highlights:

140000 square meters of exhibition space: Gathering top brands such as Haier, Gree, Fotile, Sony, LG, etc., showcasing solutions for whole house intelligence, green energy, smart travel, and more.

Consumer Day Open: Ordinary viewers can experience the latest products and participate in interactive activities such as AI cooking challenges and smart home experience areas.

Industry ecological panorama: covering traditional categories such as white goods, 3C digital, kitchen and bathroom appliances, environmental and health appliances, as well as robots AR/VR、 Emerging fields such as wearable devices.

2. Exhibition Area of Shanghai Oriental Hub International Business Cooperation Zone

Extension: March 12-14 (open only to professional visitors).

Positioning: Consumer Electronics Advanced Technology Exhibition Area, focusing on cutting-edge technologies and core components.

30000 square meters of cutting-edge technology: focusing on showcasing breakthrough achievements such as AI chips, computing power technology, 6G communication, embodied intelligence, and new displays, attracting international giants such as NVIDIA and Microsoft to participate in the exhibition.

Policy dividend support: Overseas exhibits can quickly clear customs through the "convenient entry into the zone and return after exhibition" mode, reducing cross-border exhibition costs.

Four major theme zones:

Core technological breakthroughs: such as quantum computing chips and optical communication modules;

Innovative product landing: humanoid robots, industrial grade drones;

Digital terminal upgrade: foldable screen mobile phone, 8K holographic display device;

Smart living scenarios: car home connectivity, metaverse home experience.

Exhibitors and Exhibition Trends

Top brand lineup: expected to include Haier (AI Eye Technology), Gree (Photovoltaic Air Conditioning), Fotile (Intelligent Kitchen System), Samsung (Micro LED TV), Sony (Home Audio and Video Solutions), etc.

Frontier Technology Focus:

AI deep integration: such as intelligent speakers that can recognize user emotions and autonomous learning floor cleaning robots;

Green energy: photovoltaic appliances, hydrogen fuel cell application products;

Embodied intelligence: consumer grade quadruped robots, service-oriented humanoid robots (such as the Uber Walker X).

Innovative Product Launch: Over 300 new products are expected to debut, covering health monitoring appliances, modular smart homes, and more.

Supporting activities and industry value

summit:

Industry Trend Seminar: such as "AI Reshaping the Home Appliance Value Chain" and "Carbon Neutrality and Upgrading Home Appliance Energy Efficiency Standards";

Cross border dialogue: Invite technology companies (such as Huawei and Xiaomi) and real estate developers (such as Vanke and Bi Gui Yuan) to jointly discuss the construction of smart communities.

Eppland Award Selection: As the industry's "Oscar", it will unveil the most innovative home appliances and consumer electronics products of the year, covering three dimensions: technology, design, and user experience.

International influence enhancement:

Overseas media matrix: Collaborate with BBC, CNBC, and other organizations to conduct special reports, and invite overseas internet celebrities to live stream exhibitions;

International Procurement Matchmaking Conference: Organize face-to-face negotiations between channel partners from Europe, America, Southeast Asia, and other regions and Chinese brands.

Policy and Innovation Highlights

Institutional breakthrough: The Oriental Hub exhibition area enjoys the policy of "visa free entry for overseas personnel within 30 days", allowing overseas exhibitors to quickly set up exhibitions and connect with domestic buyers.

Green exhibition: Use biodegradable materials to build booths, set up photovoltaic power supply areas, and advocate low-carbon exhibition modes.

Cross border integration: Collaborate with Shanghai Fashion Week and Design Week to launch the "Home Appliances x Fashion" concept exhibition hall, such as the scenario based combination of smart temperature controlled fashion and smart home.

Previous references and industry significance

As one of the three major global electronics exhibitions, AWE has been held continuously for more than 30 years. In 2025, the exhibition attracted 192000 visitors, with overseas merchants accounting for nearly 30%. By 2026, through the "One Exhibition, Two Zones" model, AWE will further strengthen its positioning as a "global platform for smart living", promote the transformation of the home appliance and consumer electronics industry towards AI, green, and internationalization, and become an important window for observing global technological trends.

Large household appliances: refrigerators, freezers, air conditioning units, washing machines, dryers, etc. for household cleaning.

Consumer electronics: covering household audiovisual products such as televisions, home theaters, 3C digital and personal electronic digital cameras, tablets, communication products such as mobile phones and telephones, as well as in car electronic products, household electric entertainment appliances, etc.

Kitchen and bathroom appliances and small appliances: kitchen appliances include range hoods, stoves, etc., bathroom appliances include electric water heaters, hair dryers, etc., small appliances include soybean milk machines, juicers, etc., and solar appliances.

Environmental and health appliances: including water dispensers and water purifiers for water treatment machines, vacuum cleaners and mite removal vacuum cleaners for cleaning appliances, air purifiers and fans for indoor air conditioning appliances, electric heaters and blankets for heating appliances, hair dryers and shavers for personal care appliances, foot baths and massage chairs for healthcare appliances.

Smart Home: It includes smart home appliances, smart home systems such as smart lighting control, home security systems such as security and monitoring, digital home set-top boxes, smart switches, intelligent inheritance products for intelligent comprehensive applications, smart hardware and wearable products such as smart health and smart wristbands.

Home appliance accessories and supporting services: such as various compressors, motors, and motor accessories for home appliances, various electric heating devices for home appliances, industrial design in the home appliance field, industrial robots, cloud service providers, etc.

Electronic and electrical recycling technology and equipment: including equipment and production lines for dismantling waste electronic and electrical products, electronic component disposal and resource recycling systems, etc.

• Company:Exhibition Department of China Household Electrical Appliances Association
• Contact:Mr. Lin
• Mobile:13116714833
• E-mail:1824934281@qq.com
• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

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