As a leading exhibition platform in China that focuses on resources related to a wide range of retail products, PLF is committed to optimizing the product structure of the retail market, helping to upgrade the quality of retail products, improving the efficiency of product circulation, and meeting the growing material and cultural needs of Chinese consumers by building precise zero supply cooperation bridges.

Therefore, connecting supermarkets with high-quality source goods for all categories has been PLF's philosophy since its inception. In the past 10 years, more and more supermarkets have shifted from shelf management to product management. With the change in retail business models, retailers' procurement needs for direct product procurement and self owned brand development are rapidly expanding.

As one of the three major series of self owned brand exhibitions worldwide, PLF has helped over 3500 manufacturers, brand owners, and domestic and foreign retailers establish links and establish positive zero supply cooperation relationships, building a more stable and healthy new cooperation model.

In recent years, with the increasingly diversified business models of self operated products, customized products, self owned brands, co branded products, IP cooperation, etc., retailers' demand for purchasing differentiated products, high-quality and cost-effective products, and trendy products has begun to surge. Only in the second and third quarters of 2024, relying on PLF's zero supply docking system, through multiple channels such as PLF zero supply docking meetings, PLF entering retail, PLF online docking meetings, etc., we helped 154 retailers, released nearly 200 procurement requirements, docked with 800 suppliers, and led 171 suppliers to enter top retailers such as JD.com, Wumart, and Xinlongjia, completing precise docking of procurement requirements and achieving a large number of cooperative orders.

The 18th Global Private Label Products Asia Exhibition will be held in Shanghai from November 18th to 20th, 2025, with a total area of over 60000 square meters and a planned capacity of 1100 exhibitors in all categories, covering beauty and personal care, home goods, daily necessities, 3R prefabrication, sugar pudding, beverage blending, biscuits and pastries, puffed foods, fruit products, meat products and other sectors for display. Manufacturers and brand owners from the above related fields are invited to connect with overseas retailers.

Beauty and personal care: beauty and grooming products, nursing supplies, epidemic prevention supplies, personal cleaning, etc.

Household daily use: kitchen utensils, home spinning, storage and organization, household paper, etc.

Leisure snacks: dried meat, preserved fruits, dried nuts, leisure seafood, etc.

Livelihood food: rice, flour, grain and oil, seasoning of side dishes, convenient fast food, biscuits and pastries, etc.

Mixing and blending of alcoholic beverages: alcohol, water, beverages, mixing and blending, etc.

Candy chocolate jelly: chocolate, candy, jelly, pudding, etc.

Nutrition and health care: Tonic Diet, dietary supplements, functional food, etc.

Maternal and child products: maternal and child food, maternal and child products, etc.

Pet products: pet food, pet supplies, etc.

Fresh produce: pre made food, baked goods, organic products, fruits, vegetables, etc.

• Company:Cross Procurement (Shanghai)
• Contact:Mr. Lin
• Mobile:13116714833
• E-mail:1824934281@qq.com
• Address:No. 2345 Longyang Road, Pudong New Area, Shanghai

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870