The 2nd Shanghai International Cultural and Creative Exhibition and the 11th Shanghai International Licensing Exhibition, hosted by Shanghai Qianyu Shouzhan Culture and Media Co., Ltd. for three days (March 20-22, 2025), successfully concluded at the Shanghai New International Expo Center. The theme of this exhibition is "Defining Trends, Igniting Consumption", attracting 330 cultural and creative enterprises and more than 1000 internationally renowned IPs from 21 countries and regions around the world. The exhibition area covers an area of 12000 square meters, with active on-site transactions and fruitful forum results, presenting a top-level event integrating exhibition, exchange, trade, and cooperation for the global cultural and creative industry.

Exhibition Highlights
Cultural and Creative New Product Launch Zone: It is expected that over 500 debut products will be showcased, covering fields such as cultural and creative trendy toys, digital art, and intangible cultural heritage innovation. Top brands such as the Palace Museum's cultural and creative industry, various trendy toy brands, and non heritage cultural and creative industries will showcase their latest IPs and cultural and creative product matrices at the exhibition.

IP Cross border Matchmaking Conference: Building cooperation bridges, promoting the deep integration of IP and cultural and creative industries, and exploring more new opportunities.

A new channel for cultural and creative products to go to sea: a special channel for cultural and creative products collection was set up for "China's Good Gift Tour to the Osaka World Expo in Japan", and "e-commerce platform plays a new cultural online channel" was launched in conjunction with platforms such as Xiaohongshu, Tiktok, and Dewu.

Rich concurrent activities include the 2025 Shanghai International Cultural and Creative Industry Conference, CIPE Cultural and Creative New Product Launch and Spring Ordering Fair, GCES E-commerce Product Selection Conference, GCES Cultural and Creative Overseas Forum, 8th Jade Monkey Award Ceremony, CIPE Cultural and Creative Project Roadshow, CIPE Exhibition and Broadcasting Festival - TOP Expert Anchor Live Broadcast, etc.

Global Resource Convergence: Attracting outstanding cultural and creative enterprises from all over the world to participate in the exhibition, gathering various cultural and creative products from around the world, including cultural and creative toys, cultural and creative gifts, cultural and creative home furnishings, etc.

Precise Business Matchmaking: Inviting cultural and creative industry professionals, buyers, distributors, e-commerce, and overseas buyers from all over the country to participate in the exhibition, accurately matching target customers for participating enterprises, achieving efficient business negotiations, expanding domestic and international markets, and enhancing brand influence.

330 exhibitors from over 20 countries including France, Japan, South Korea, and Italy competed together, showcasing a diverse range of products including digital art, cultural and museum derivatives, and intangible cultural heritage handicrafts. The exhibition has set up a "Cultural and Creative New Product Launch Zone", where top brands such as Palace Museum Cultural and Creative, Dunhuang Cultural and Creative, Tsinghua University Cultural and Creative, and ASES Aerospace Cultural and Creative showcased over 1000 new products. In addition, the "2025AI Toy New Product Launch and Spring Ordering Fair" launched intelligent products such as Magic Cube and Panda AI, showcasing the unlimited potential of technology empowering cultural and creative industries. The on-site audience can not only experience cutting-edge design up close, but also achieve real-time docking through the "Cultural and Creative Chain" online platform, promoting efficient cooperation between upstream and downstream of the industry chain.

When global buyers collide with creative sparks in Shanghai in March, and cross-border e-commerce platforms engage in in-depth conversations with intangible cultural heritage craftsmen, this exhibition has already surpassed the scope of traditional trade shows. It is a microcosm of the transformation of China's cultural and creative industry from "manufacturing" to "intelligent manufacturing", and a key leap from cultural confidence to commercial confidence. This means that participating in exhibitions is not only related to current orders, but also an important opportunity to layout the future ecosystem. On March 12-14, 2026, this cross-border feast about culture, business, and technology is waiting for participants with strategic vision to jointly write a new chapter.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Contact:Lin Zuwen
• E-mail:1824934281@qq.com
• QQ:1824934281
• Address:Building 1, No.1 Haikun Road, Fengxian District, Shanghai

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