Leading the New Era of Private Domain Live Streaming E-commerce - Jushi Yangcheng
The 17th Guangzhou November kicked off, creating a billion dollar industrial feast!

The 17th Global New E-commerce Expo 2025 will be held from November 27th to 29th at the Guangzhou Airport Expo Center. The theme of this exhibition is "Leading the New Era of E-commerce", bringing together more than 2000 top brands from around the world. They showcase their latest products and innovative e-commerce models, and are expected to attract over 100000 professional visitors. They come from all over the country, with a love and exploration for private channels, to jointly seek cooperation opportunities and explore the new blue ocean of private e-commerce.
The exhibition scale has exceeded 50000 square meters, fully showcasing the innovative power of the new e-commerce ecosystem. This is not only a display of products, but also a collision and exchange of private domain e-commerce thinking and technology. This expo was created by Hangzhou Zheyan Exhibition Co., Ltd. and received strong support from the Live Streaming and Short Video Culture Committee of the Chinese Cultural Promotion Association. The conference aims to promote the innovative development of the new e-commerce industry, assist in the digital transformation of traditional industries, and provide strong support for domestic and foreign high-quality brand merchants to expand into new channels such as private domain e-commerce and customer promotion by building an efficient and professional communication platform.
Looking back, in July 2025, the 16th Global New E-commerce Expo came to a successful conclusion in Hangzhou. That grand event attracted over a thousand top channel merchants and institutions to attend, including Kuaituan Tuan, Alibaba, Xiaohongshu, JD.com, Yaowang, Jujiang Xingchen, Make Friends, Wuyou Media, Xinxuan, Mr. Dong's team, Zheng Yun Studio Tiktok、 Many e-commerce giants, including Dewu, Furong Jiwu, Youmi Yun, Xicheng, Youzan, Kuaituan Tuan, Dongfang Zhenxuan, Youhui Xingcai, Pinduoduo, Qiboyun, etc., have appeared together, showcasing nearly 10000 new and popular products, attracting more than 100000 professional buyers to visit, select and purchase. The successful hosting of that grand event not only showcased the unique charm of Hangzhou as the capital of e-commerce, but also set a new benchmark for the global e-commerce industry.
Now, the 17th exhibition will reach a new high. Not only have the participating brands and scale achieved a qualitative leap, but they will also attract more professional visitors to participate. For participating brands, this is an excellent opportunity to showcase their own strength, expand e-commerce channels, and find partners; For professional audiences, this is a valuable platform for understanding industry trends, learning advanced experience, exploring business opportunities, and selecting product orders.
The organizers of the conference are well aware of the importance of precision marketing, and therefore will fully invite professional sellers to participate in product selection, procurement, and ordering, working together with the entire industry chain to share the dividends brought by new e-commerce. This measure will not only promote the standardized and healthy development of China's new e-commerce industry, but also provide strong support for stabilizing the economy, expanding domestic demand, and promoting consumption upgrading; It will inject new vitality and momentum into the upgrading and digital development of China's economy. At the same time, the conference will actively respond to the call of the national rural revitalization strategy, open up new channels and paths for the development of rural characteristic industries, and promote the new e-commerce industry to climb to new heights.

Exhibition scope:
1. E-commerce platforms/service providers, short video/live streaming e-commerce/private domain e-commerce/WeChat business/community group buying/community platforms and cross-border e-commerce, e-commerce industrial parks, internet celebrity live streaming bases, e-commerce poverty alleviation institutions, supply chains OEM/ODM、 Applet, mall, data center, MCN organization, short video platform scene application, Internet enterprise image display, network support, operator image display, short video production industry chain and AI technology, content management, e-commerce logistics, e-commerce packaging;
2. Live streaming equipment: live streaming lighting, live streaming all-in-one machine, live streaming car, live streaming audio, live streaming sound card, live streaming scene live streaming machine, live streaming headphones, live streaming Michael Wind, live streaming mobile phone, live streaming computer, live streaming camera, live streaming software, overall plan for live streaming room, etc;
3. E-commerce food: leisure snacks, nutritious and nourishing foods, convenience foods, nuts and stir fried goods, alcoholic beverages, and beverages;
4. Catering ingredients, pre made dishes, meat products, fresh produce, fisheries, frozen products, seasonings, grain and oil;
5. Big health: health products, functional foods, nutritional supplements, meal replacements, medical/protective/disinfectant products, etc;
6. Clothing and apparel: fashionable women's/men's/children's clothing, knitwear, underwear, shoes, socks, hats, luggage and leather goods, jewelry, watches, glasses, jewelry, etc;
7. Department Store Home Furnishings/Gifts: Daily Necessities, Home and Daily Necessities, Tableware, Home Textiles, Outdoor Products, Hygiene Products, Maternal and Child Products, Beauty, Personal Care, Small Appliances, 3C Digital, Daily Chemical Cleaning Products;
8. Import goods exhibition area;
9. China-Chic commodities, Chinese time-honored brands, intangible heritage heritage products, landmark products;
10. International pavilions, local government pavilions, and business association pavilions.

• Telephone:13067906887
• Contact:He Yundong
• Mobile:13067906887
• E-mail:376281037@qq.com
• Address:No. 1108 Yingbin Avenue, Baiyun District, Guangzhou City

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