The 3rd Yiwu International Toy and Trendy Toy Exhibition in 2026

Date: May 11-13, 2026

Location: Yiwu International Expo Center - China

Exhibition Introduction

The Yiwu International Toy and Trendy Toy Exhibition (referred to as Yiwu Toy Exhibition) is a professional foreign trade export and procurement event in the field of toys, strollers, and baby products in China. It focuses on new product releases, trade transactions, and brand expansion, and strives to create a great trading platform for market development, brand promotion, business negotiations, and international exchanges in the toy industry. The second Yiwu Toy Fair has been successfully held, attracting nearly 200 excellent suppliers from the toy, stroller, and baby products industries at home and abroad to showcase thousands of products. The three-day exhibition has attracted a total of 28410 visitors to visit and purchase, including over 4617 overseas buyers. The number of online viewers for live streaming has exceeded 3.5 million, and the number of viewers for image live streaming is nearly 180000. Among them, Chenghai Toys, Pingxiang, and Guangzong baby strollers had a total cooperation intention of nearly 72 million yuan at more than 120 booths, and the on-site transaction amount was nearly 14.5 million yuan. Overseas buyers have given high praise to this year's Yiwu Toy Fair, believing that China has a good toy supply chain, and Yiwu Toy Fair is one of the best platforms for one-stop procurement. Exhibitors also expressed that the strong popularity of buyers has led to an increase in orders. In addition to on-site signing, buyers are constantly making follow-up appointments such as exploring factories and checking production capacity, and are expected to achieve more cooperation in the future. During the exhibition, multiple events such as the China Toy Foreign Trade Development Forum and the E-commerce Product Selection Meeting with Overseas Buyers will also be held to promote the trade transactions and exports of participating enterprises. The exhibition will fully utilize Yiwu, the best import and export trading platform, as a window to the world's small commodity capital, radiating to both domestic and international markets, and attracting professional buyers from around the world. While providing exhibition windows for various participating companies, the exhibition will also serve as a bridge and guide for them through various activities, providing new development opportunities for them to go global and export overseas.

New opportunities

In order to better promote the development of China's toy industry and the overseas trade of enterprises, the organizer Zhejiang China Small Commodity City Group, the organizer Yiwu China Small Commodity City Exhibition, Green Exhibition, and the executing unit Zhende Exhibition, together with industry organizations and relevant media from various production areas, will continue to hold the "2026 Third Yiwu International Toy and Trendy Toy Exhibition" from May 11-13, 2026 at the Zhejiang Yiwu International Expo Center. The exhibition aims to "gather momentum and connect the world with Yiwu Toy Exhibition", fully relying on Yiwu's "World Small Commodity Capital" global small commodity wholesale market and unique e-commerce resource advantages, gathering more industry institutions, production enterprises, foreign trade companies, cross-border platforms, and overseas related institutions from toy, stroller, and baby products production areas to participate in the exhibition. At that time, everyone will gather together to seek good strategies for toy exports, solve industry development problems, and promote the export of toy products and the high-quality development of the industry.

buyer resources

Advantage 1: Foreign trade procurement

There are over 3000 foreign trade agencies stationed in Yiwu, with more than 20000 foreign buyers. The airport's foreign passenger throughput has reached 201600 in the following year, and trade relations have been established with more than 100 countries and regions. The goods have been exported to over 200 countries and regions on five continents around the world

Advantage 2: Unique e-commerce atmosphere and regional advantages

Yiwu is one of the earliest cities in China to develop e-commerce and cross-border e-commerce. According to statistics, there are 108000 Taobao sellers (including Tmall) registered in Yiwu, and nearly one tenth of the Taobao "Golden Crown" stores with over 500000 transactions are located in Yiwu. The International Trade City, Beixiazhu, Dongfuzhai, Qingyanliu and many other live broadcasts and Taobao Village are well-known e-commerce sellers' purchase bases such as Tiktok, Kwai, Ali International, Dunhuang, Taobao, Pinduoduo, and Jingdong. Yiwu relies on the "New Eighth Route" logistics system, which connects the four seas and five continents through highways, railways, sea routes, aviation, Yixin Europe, and other means. The global express delivery and warehousing costs of "Made in Yiwu" are more than 20% lower than those of first tier cities

Advantage 3: Pioneering Cross border Product Selection Conference for Toy Professional E-commerce Exhibition

Good news for the toy industry. It will attract numerous strong single product manufacturing enterprises and top e-commerce companies to participate in the exhibition, and attract local foreign trade merchants in Yiwu and domestic traditional channel buyers to observe

Advantage 4: Precise Focus

Focus 1: The invitation for this exhibition is limited to professional buyers in the toy and baby product categories

Focus 2: Hold multiple single product manufacturer matchmaking events (selection events) during the exhibition period, where buyers can accurately match the strength of each category of single product factories

Advantage 5: Full network coverage to invite professional toy buyers

Coverage 1: Head and waist e-commerce of Taobao toy products

Coverage 2: Pinduoduo Toy Head and Waist E-commerce

Coverage 3: JD Toy Head and Waist E-commerce

Coverage 4: Cross border e-commerce: Amazon, AliExpress, Alibaba International, Hugo Network, Dunhuang Network, AliExpress, Onion Sohpee、Lazada、 Flying book.petal search, wish, Wal Mart eBay、 shopline、 ueeshop、 New Egg Network Joom、Cdiscount、 Filmart

Coverage 5: Yiwu International Trade City and professional buyers from foreign offices in Yiwu

Coverage 6: On site observation by major dealers from all over the country

Coverage 7: Professional buyers from traditional channels within Zhejiang Province

Coverage 8: Yiwu Local Live Shopping Bases and Community Group Buying

Advantage 6: One stop shop satisfaction

Satisfy 1: Explosive Product Demand

Satisfy 2: Creative new product demand

Meet the requirement of expanding product line 3:

Meet the demand for extended products related to toys

Satisfy the demand of 5: Searching for single product champion intelligent manufacturing enterprises

Meet 6: Platform Supply Chain Requirements

Meet the requirement of 7: entering the circle

Advantage 7: The on-site activities are full of content

Matchmaking Meeting for Manufacturers of Various Categories

Overseas Toy Buyers Coverage Matchmaking Meeting

Cross border Toy Selection Matchmaking Conference

Toy brand new product launch event

Buyer channel

The customer invitation work for the exhibition is based on previous exhibitions to attract investment. Over one million admission tickets will be printed and distributed through small commodity cities, professional streets, and production bases across the country. And distribute to exhibitors and professional buyers in various toy fields such as China International Fair, Canton Fair Expo, ASEAN Expo. At present, a customer invitation group has been established specifically for this exhibition, which not only invites offline product cities and professional markets, but also invites well-known e-commerce top sellers such as Taobao, Pinduoduo, and JD.com through professional channels. In addition, a toy selection conference will be held at the exhibition site through cross-border platforms such as Amazon, AliExpress, Dunhuang, Hugo, Onion, Shopee, eBay, etc.

Book a booth

Please book your booth for "TOYEXPO 2026" immediately. The earlier you reserve a space, the better, in order to gain greater exposure, compete with competitors, and explore unlimited business opportunities.

If booking a booth or learning more information

Zhao Yang, 13120523332

Chen Yan: 13120523335

Exhibition Scope

Toys: various plush toys, educational toys, model toys, stuffed toys, plastic toys, electronic/electric toys, remote control toys, holiday toys, wooden/bamboo/rattan toys, traditional toys, creative new products, children's educational toys, etc;

Trendy toys and IP related products: building blocks, blind puzzles, mechanical figures, figurines, board games, collectible cards, BJD dolls, anime merchandise, IP licensing, IP derivatives, IP beauty toys, cultural and creative content, trendy toys, infant and preschool education supplies, etc;

Baby strollers and baby strollers: baby strollers and accessories, walkers, bicycles, car safety seats, electric baby strollers, scooters, tricycles, etc;

Household and daily necessities for infants and children: baby beds and accessories, baby bedding, baby carriers, baby safety fences, baby furniture, baby tableware, baby dining chairs, baby cradles, baby toilets/toilet stands/ladders, baby bathtubs, home decorations, household items, home textiles, etc;

Baby products: baby care products, baby feeding products, baby care appliances, bottles, pacifiers, baby skincare/bathing products, baby care products, cleaning and disinfection products, safety supplies, learning machines, early education machines, amusement facilities, educational supplies and stationery, souvenirs, baby clothing, baby food and health products, baby care products, educational institutions and service institutions, etc.

• Contact:Zhao Yang
• Mobile:13120523332
• Address:No. 59 Zongze East Road, Yiwu City, Jinhua City, Zhejiang Province

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