The 38th China (Guangzhou) Big Health Industry Trading Expo 2026

Date: May 29-31, 2026

Location: Poly World Trade Center Expo Center, Guangzhou

Co organizers:

Guangdong Provincial Health Industry Association

Guangdong Modern Health Industry Research Institute

Undertaking Unit:

Guangzhou Lizhan Exhibition Co., Ltd

Supporting co organizers:

Chinese Academy of Sciences

Chinese Academy of Management Science

China Health Care Association

China Health Industry Promotion Association

China Nutrition and Health Food Association

Guangdong Provincial Bureau of Traditional Chinese Medicine

Guangdong Medical Association

Guangdong Preventive Medicine Association

Guangdong Elderly Foundation

Guangdong Medical Association

Guangdong Preventive Medicine Association

Guangdong Elderly Foundation

Guangdong Health Education Association

Guangdong Health China Research Association

Guangdong Robot Association

Department of Civil Affairs of Guangdong Province

Guangzhou Civil Affairs Bureau

Guangdong Hospital Association

Guangdong Medical Device Research Institute

Tsinghua University

Sun Yat-sen University

Jinan University

southern medical university

Guangzhou Medical University

Guangdong Medical University

Guangdong Pharmaceutical University

Guangdong Knowledge Economy Development Promotion Association

Jiangsu Health Products and Cosmetics Safety Association

Shenzhen Water Purification Industry Association

Longevity Town Green Development Regional Alliance

Exhibition Background:

With the continuous implementation and promotion of the "Healthy China 2030" plan, a moderately prosperous society has been fully built. In the post pandemic era, China's big health industry is undergoing a disruptive transformation. The country proposes to establish a health service industry system that covers the entire life cycle, has rich connotations, and has a reasonable structure by 2023. It aims to create a group of well-known brands and a virtuous cycle of health service industry clusters, and form a certain international competitiveness to basically meet the health service needs of the general public. The total scale of the health service industry will reach over 8 trillion yuan, becoming an important force in promoting sustainable economic and social development.

The 38th China (Guangzhou) Big Health Industry Trading Expo (referred to as the Health Expo) was founded in 2002. It is the first international professional exhibition in the field of big health industry approved by the Ministry of Health (now the National Health Commission) and the Ministry of Commerce of the People's Republic of China. Adhering to the purpose of "exhibition display, cooperation and exchange, gathering wisdom and sincerity, and win-win transactions", it has developed into a professional platform for the big health industry.

The 38th Health Expo is hosted by Guangdong Modern Health Industry Research Institute and Guangdong Big Health Industry Association, and exclusively organized by Guangzhou Lizhan Exhibition Co., Ltd. It will be held from May 29 to 31, 2026 at the Poly World Trade Center Expo in Guangzhou. Provincial and municipal delegations, related enterprises, research institutes, industry institutions, and service providers are welcome to register and visit.

The Health Expo will uphold the accumulation of the past 37 exhibitions, with a complete exhibition theme, high-end cooperation structure, and extensive industry influence, fully showcasing new products, technologies, and trends in the industry, and building a platform for the coordinated development of the entire industry chain for all parties, shaping the great future of the health industry.

Scope of Exhibits

Big Health Brand Enterprises and International Exhibition Area

Famous domestic brands in the field of big health, listed companies, overseas exhibition groups, and biopharmaceuticals, health foods, and health equipment from various countries and regions around the world.

Large health industry park/zone organized by the government

Promotion and coordination projects for government organized health industry parks/zones, health and wellness cultural tourism services, and rural revitalization.

Exhibition Area for Natural Raw Materials and Accessories

Functional food ingredients, pharmaceutical and health product ingredients, marine animal extracts, plant extracts, dietary fiber, spices, probiotics, polyphenols, peptides, etc. Exhibition Area for Home Healthcare Equipment

Health electronic products, nursing aids and supplies, intelligent elderly care, oral care, home medical equipment, traditional Chinese medicine equipment, rehabilitation equipment, sports rehabilitation, water purification, air purification and disinfection products, etc.

Hydrogen Health and High end Water Exhibition Area

Rich hydrogen drinking water, hydrogen health products, hydrogen medical beauty products, hydrogen product supporting services, high-end packaged drinking water, rich hydrogen drinking water industry, functional drinking water equipment, high-end drinking water supporting services, etc.

Smart Healthcare and Wellness Exhibition Area

Intelligent medical products, smart wearable devices, rehabilitation and health equipment and auxiliary devices, health management, precision medicine, sports health, sports nutrition, sleep bedding products, sleep intelligent terminals, sleep improvement and medical intervention products, vision improvement correction devices, eye health/protection products, etc.

Biotechnology Exhibition Area

Biomedical R&D achievements, biotechnology R&D platform services, research equipment and reagents, biopharmaceutical contract services, biopharmaceutical ingredients, disinfection and clean room equipment, genetic testing, medical testing systems, hydrogen health technology, etc.

Traditional Chinese Medicine Health Preservation Exhibition Area

Genuine medicinal materials, Chinese herbal decoction pieces, wormwood products, Chinese herbal health care products, Chinese herbal tonic, health care equipment, nutritional Tonic Diet diet, Chinese medicine hospitals/museums, Chinese medicine acupuncture and moxibustion treatment, dietitian training institutions, Chinese medicine talent training schools, original medicinal materials planting and production processing bases, nutritional physiotherapy services and technology licensing chain, health care chronic disease management, etc.

Exhibition Area for Healthy Food and Ingredients

Organic food, organic products, green food and green agriculture, high-end ingredients, functional food, nutritional supplements, dietary supplements, probiotic products, beauty oral products, bird's nest, high-end tonics, nutritional supplements, special medical food, medicinal and edible products, special dietary products, bee products, health tea, new resource food and health product packaging, etc.

Elderly Care Service Exhibition Area

Assistive devices, elderly living supplies, nursing aids and supplies, rehabilitation equipment and treatment, intelligent elderly care, health management, elderly care institutions and management consulting companies, rehabilitation medical institutions, life care products and technologies.

Exhibition advantages

1、 The leading exhibition in the field of big health

The Health Expo was the first in China to propose the concept of "big health". After 24 years and 37 sessions, it has accumulated an exhibition area of 1.6 million square meters, attracted over 40000 customers, and attracted over 300000 professional visitors. It is a professional platform for the big health industry.

2、 Numerous government agencies, professional associations, and chambers of commerce support development

Joining hands with over a hundred government agencies, industry associations, and partners, integrating multiple advantageous resources to achieve win-win cooperation.

3、 Professional and dedicated hosting organization

The organizer of the Health Expo, Guangzhou Lizhan Exhibition Co., Ltd., focuses on the exhibition industry. The Health Expo project team consists of a strong professional team of more than 40 people, with rich experience in exhibition planning, organization, and on-site services.

4、 High end forums, conferences, and award events

The Health Expo will hold over 30 high-end forums, special conferences, supply and demand matching meetings, investment promotion meetings, and industry award events, bringing together industry elites.

5、 Professional and sustainable promotion and publicity

The organizer of the exhibition is an industry organization that has served the industry for many years, and the only organizer of the exhibition is a well-known exhibition organization in the industry. This exhibition will adopt an innovative and three-dimensional publicity and promotion method, fully combining the mass media, professional media, industry websites, new media (official account, video platform, live broadcast platform), etc., so that everyone in the industry knows and participates.

1. Industry professional media: More than 300 media outlets including Health Times, Family Doctor Online, Everyone's Health, China Health Network, and China Food Safety Network have extensively reported on it.

2. Mass media: 400 media outlets including Southern Daily, Guangzhou Daily, Yangcheng Evening News, Tencent, Sina, NetEase, etc. participated in pre exhibition, exhibition, and post exhibition reporting.

3. New media: matrix linkage communication of multiple video platforms such as Tiktok, Kwai and Station B.

4. Online live streaming: Specific live streaming room for the exhibition - pre exhibition warm-up live streaming, full process picture and video live streaming during the exhibition, 360 degree comprehensive display and promotion of enterprises and exhibits.

6、 Accurate audience organization and customer invitation

Establish a database of over 1 million high-quality professional buyers, set up a procurement alliance conference, link resources from all parties, and create new channels for production and sales. One on one telephone invitations were made to key purchasers, attracting over 100000 professional and general visitors from around the world, across the country, and within the Guangdong Hong Kong Macao Greater Bay Area to participate in the exhibition.

Meeting gains

1. It is expected that more than 80000 visitors and purchasers will attend this exhibition. Within 3 days of the exhibition, there will be intensive face-to-face negotiations with various institutions and individuals in the industry, including channel partners, distributors, end sales partners, end users, experience partners, as well as investors, consultants, etc., to directly verify the market response and competitiveness of products and enterprises, solve all pain points in one step, sign contracts on-site, conduct transactions on-site, achieve explosive products on-site, create myths on-site, and achieve miracles!

2. Exhibitors will receive priority recommendations from the staff of the Big Health Industry Platform and the Big Health Expo Organizing Committee for corresponding channel partners, group buying companies, and terminal platforms.

3. This exhibition has received priority and preferential consulting services from the organizer association and research institute. The organizing committee of the Big Health Exhibition will take Guangzhou as the base and organize industry enterprises to participate in national and global industry brand exhibitions, as well as establish national health field touring exhibitions and boutique exhibitions. The participating enterprises of this year will automatically become partners of the organizing committee and obtain priority and preferential rights for global and national series exhibitions and activities.

4. Exhibitors are given priority to participate in the Healthy China Brand Culture Forum and its eight parallel sub forums, as well as the Big Health Oscar Award selection activities held at the same time as the exhibition. They have more opportunities to interact with industry experts, obtain first-hand market information, and receive professional guidance.

5. Participating companies will receive sufficient interviews and attention from industry media, becoming newcomers in the industry. And obtain more promotional opportunities on the exhibition's website, official WeChat account, and association platform.

6. The organizing committee will use an online exhibition platform to showcase participating companies and products 365 days a year, providing exhibitors with ample market and promotional opportunities.

contact information

Contact: Mr. Zhang

Contact phone number: 18612271333

• Telephone:18612271333
• Truename:Mr. Zhang
• Mobile:18612271333
• Address:1000 Xingang East Road, Haizhu District, Guangzhou City

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