2026The 10th Shanghai International Tourism and Homestay Industry Expo

202610thShanghai International Tourism Homestay Industry Expo

Simultaneously held: 2026 Sujian China Cross border Speech Conference

2026 China Homestay Fashion and Creative Festival

2026 China Tourism Homestay Designer Forum

Exhibition time: July 8-10, 2026

Exhibition location:Shanghai New International Expo CenterShanghai New International Expo Center

Exhibition scale: 30000 square meters

Host:China Forestry Society, China Homestay Development Think Tank Alliance, China Tourism Resource Integration Alliance, Homestay Special Committee

Organizer: Bamboo Branch of China Forestry Society, Craft Committee of China Arts and Crafts Society

Huanyu Exhibition (Shanghai) Co., Ltd., Bamboo and Wood Recombination Materials and Products Branch, China Forestry Industry Association

Co organizer: Zhejiang Cultural and Creative Industry Association, Zhejiang Rural Third Industry Integration Development Federation, Wenzhou Rural Homestay Development Association

Guangdong Homestay Industry Association, Shaanxi Homestay Service Industry Association, Jiangxi Tourism Association Homestay Branch

Shanxi Homestay Association Hunan Tourism Homestay Association Anhui Tourism Association Homestay Branch

Shandong Provincial Boutique Tourism Promotion Association Homestay Branch Henan Provincial Tourism Association Homestay and Boutique Hotel Branch

Guizhou Tourism Homestay Association Xinjiang Uygur Autonomous Region Tourism Association Homestay Professional Committee

Sichuan Tourism Association Homestay and Boutique Hotel Branch Southern Homestay Alliance

Hainan Hotel and Catering Association Homestay and Boutique Hotel Branch

Shanghai Chongming Homestay Association Liyang Homestay Industry Association

Exhibition Contact: Bi Jing (Project Manager) Mobile/WeChat 137 6191 3790 18939736019

Business negotiations, channel expansion, resource integration, global linkage, forward-looking releases, cross-border cooperation, investment docking……

As a nationally renowned and influential professional brand exhibition for tourism homestays, the Shanghai International Tourism Homestay Industry Expo has been deeply rooted in the homestay cultural and tourism field for ten years since 2016. It is an international tourism homestay expo with a distinctive feature of full themes and full industry chain. It is not only a centralized display platform for homestay design aesthetics and operational wisdom, but also a golden pivot for homestay suppliers to tap into the national market and accurately reach the trillion yuan homestay consumer market.

Following the light, walking towards the new,The 10th Shanghai International Tourism and Homestay Industry Expo in 2026 will be held from July 8-10 at the Shanghai New International Expo Center Pudong, with a refreshed appearance. To“Starting from the new era, connecting with the world of accommodation”As the theme, the exhibition covers an area of nearly 30000 square meters, with nearly 350 participating companies and 45000 professional buyers. The exhibition focuses on tourist attractions and the homestay industry, including homestay design and construction materials, homestay furniture, homestay supplies, homestay outdoor landscapes, and homestay houses, showcasing innovative products, cutting-edge technologies, new models, development trends, and core concepts of homestay hotels in the construction and operation stages.

The Milky Way shines brightly, displaying a dazzling array of colorsDuring the exhibition, we will carefully organize 20 diversified activities covering professional forums, industry events, design selection, project promotion, and creative exhibitions, focusing on core topics such as innovative tourism homestay design, investment strategy analysis, and operational management optimization. At that time, authoritative experts in the fields of homestays, inns, vacation hotels, tourism real estate, tourist attractions, cultural and tourism enterprises, homestay supply chain enterprises, designers, and investment franchising from home and abroad will gather together. Share valuable experience and cutting-edge insights from deepening the industry, gather wisdom from all parties, promote multi-party collaboration, inject strong momentum into the high-quality construction of tourist attractions and homestay industries, and jointly promote the industry to reach new heights.

FExhibiting brands

The 8th Shanghai International Tourism Homestay Industry Expo (BBR EXPO), as a benchmark event for China's homestay industry, has successfully built a super hub for global homestay resources with a grand scale of 25000 square meters. The exhibition gathered over 300 high-quality brands from various regions across the country, showcasing the innovative achievements of the entire industry chain of homestay industry from design, construction to operation and management, becoming the core engine driving industry upgrading. in compliance withShanghai Homestay Exhibition Group, Guizhou Homestay Exhibition Group, Anhui Homestay Exhibition Group, Fujian Exhibition Group, Xinshun Hongyuan, Pengpai, Fuqian Culture and Tourism, Jiuchuan, Moyan, Wild Boar Forest, Su Xingxia Tourism, Zhongzhu Group, Yinshu Group, Wenzhou Homestay, Shanxi Homestay, Wangyue, Hongyuan Yunshe, Tengci Youlan, Mantianxing Culture and Tourism, Shandingwu, Caoshi Culture and Tourism, Zhongyu, Shiyunlai, Tiemeng, Aoshang, Xinhaishun, Doumu, Xingchao, Totobeni, Fujiushan, Jidiya, Chuangxiang, Wolede, Yiduofa, Feng'an Garden, Ziyue Garden, Jinshengtang, Leke Suitable, withered wood, Hengyu, Muchun, Speyer, Pingcai Vision, Yanzhong Beverage, Miller, Xinrong, Jingxin, Jinyi, Yaochuan Wood Industry, Yadilan Ke, Dayan, Fengtuo, Saino, Lanren, Yizhi, Zhongyifeng, Adwo, Hangman, Mengjing, Kanglaisi Shang Chao, Wen Wei, Si Shi Tang, Sa Warner, Zhuo Wei, Yisheng Shui, Ge Lu Bo, Ya She, Jin Ming Sanitary Ware, Dong Zhou, Duo Run, De Tian Building Materials, Guan Li, Ao Ma Furniture, Bai Shijie, All Things Sleep, Turtle and Rabbit Run Together, Ze Feng Purification, Ju Yuan Intelligence, Ting An Ren He, Tang Jiang, Ao Li, Shi Bang Tu, Lipu, Superman Travel, Xin Sheng Li, Shi Jia Le, Jia Yu Environment, Jie Yu, Yu Tu, Feng De, Tian Li, Jing Yi Horticulture, Ding Feng Sanitary Ware, Ding Shang Kitchen and Bathroom, Sen Yin, Mei Ren Jie, Zhong Hui, Kai Wo New Materials Co., Ltd., Ya Ju, Ding Li, Mo Yun, XinpengThrough the entire industry chain, exhibitors and brands of high-quality homestay scenic spots across the country will collaborate with designers, domestic and foreign cultural and tourism institutions, and research teams at the Shanghai New International Expo Center to explore new scenarios for homestay consumption and paint a new picture of living in themed homestays and smart accommodation technology.

In terms of audience, the three-day exhibition attracted a total of 40132 professional visitors, including 38953 domestic visitors and 1179 foreign visitors. At the same time as the exhibition, various forums and activities were held, including the "China Tourism Scenic Area Integration Innovation Development Forum, China Cultural and Business Tourism Integration Innovation Roundtable Forum," "Meet and Gree China Cross border Speech Conference," "China Homestay Designer Forum," "China Su Xing Tian Xia Development Forum," and "China Tourism Scenic Area Quality Supplier Selection." These forums and activities showcased the future layout of the homestay industry.

Contents of the Exhibition

1、 Homestay tourism resources

Boutique homestay:Brand homestays, boutique guesthouses, boutique cultural hotels, leisure farms, leisure vacation complexes, etc;

Homestay investment and development:Tourism investment institutions, insurance companies' asset evaluation investment, homestay resource development, investment promotion and construction of ancient villages, traditional villages, traditional dwellings, mountains, rivers, forests and other resources;

Homestay marketing channels:Travel OTA online booking platforms, travel websites, travel media, travel agencies, industry associations, and travel agencies;

Chain franchise:Brand operation agency franchise, hotel management agency franchise, homestay short-term rental management agency, homestay settlement development base franchise;

twoDesign and construction of homestays

Furniture, mattresses, and soft furnishings design for homestays;Homestay furniture, outdoor furniture, soft decoration design, homestay mattresses, space design, customized decoration, public furniture, dining space;

Homestay Home Furnishings:Ceramics, floral ware, window decorations, antique furnishings, tea spaces, Zen inspired products, home theaters, brewing beer equipment, smart devices, digital management equipment;

Homestay landscape:Precious trees and flowers, outdoor leisure facilities, rattan and bamboo art, garden courtyards, wetland trails and bridges, fountain water features and fish pools, swimming pools and spas, hot springs, outdoor leisure furniture, outdoor landscape lighting, simulated plants;

Design and construction of homestay:Architectural design, interior design, landscape design, maker studios, inheritors of intangible cultural heritage, colleges and universities, and construction institutions;

Construction materials for homestays:Antique building materials, coatings, diatomaceous earth, reliefs, artistic ceramic sanitary ware, flooring, ceiling and wall decorations, doors and windows, sunrooms, integrated houses and supporting equipment, HVAC refrigeration equipment, underfloor heating, fireplaces, swimming pool and sauna equipment, water treatment systems;

3、 Homestay supplies, daily chemical consumables:

Homestay linensConsumables and supplies; Room linens, bathroom linens, uniforms, curtains, hotel linens, room appliances, room supplies, lobby supplies, consumables, room decorations

Smart homestay:Homestay check-in system, homestay intelligent system, intelligent curtains, intelligent sound system, intelligent bathroom, intelligent lock, fresh air system, air purification, water treatment system, underfloor heating, central air conditioning, hotel robots, etc;

4、 Homestay+culture(exhibition area)Homestay food culture:Local featured diet, traditional Tonic Diet ingredients, tea culture and wine culture;

Intangible Culture and Cultural Creativity:Chinese embroidery, folk painting, folk songs, folk dances, folk quyi, and folk handicrafts;

Ancient health preservation methods:Acupuncture and moxibustion, massage, cupping, moxibustion, Tai Chi, traditional health care equipment;

5、 Tourism equipment(exhibition area)：

Homestay accommodation:Ecological wooden houses, tents, light steel houses, container houses, prefabricated houses, spacecraft, starry sky houses, mobile villas, folding houses, camping sites, etc;

amusement equipmentChildren's playground facilities, bumper cars, sightseeing cableways, amusement robots, inflatable playground equipment, trampolines, slides, etc;
Water amusement equipment: wave making equipment, water slides, water fountains, water treatment equipment, drifting equipment, etc;

Tourism transportation and outdoor equipment:Motorhomes, tourist buses, new energy vehicles, sightseeing cars, diving equipment, water sports equipment, drones, yachts, bicycles, electric transportation tools, rural tourism equipment, outdoor tourism equipment, outdoor sports clothing, fishing equipment, outdoor sports clubs, etc;

TravelEmerging tourism formats and related products such as traditional Chinese medicine tourism, sports tourism, health and wellness tourism, and intangible cultural heritage tourism;

FEvents Review

●2025 Meeting in China · Cross border Speech Conference

Meeting, Healing, Awakening, and Rebirth

Big names gather, thoughts stir upIn the increasingly fierce market competition and rapidly changing consumer demand, how can we use commercial innovation to promote the transformation and upgrading of rural cultural and tourism healing? The Homestay Special Committee of the China Urbanization Promotion Association will collaborate with the National Association of 100 Homestay Industry Associations and well-known homestay brands to launch a major launch2025 Meeting in China - Cross border Speech ConferenceFocus onHomestay+HealingExploreComposite operation model of "cultural experience+physical and mental healing"Committed to exploring the infinite potential contained in the integrated development of homestays and healing industries.

●China Homestay Fashion and Creative Festival

Innovation, integration, new ideas, accommodation, and novelty

As an annual heavyweight selection in the Chinese homestay industry, we strive to create a glorious coronation ceremony for homestay owners, focusing on commending and affirming outstanding homestay brands, senior hosts, potential designers, as well as characteristic homestay cultural and creative works and high-quality homestay self media in the tourism homestay field. Taking the opportunity of the grand ceremony, we will gather industry backbone forces to conduct in-depth discussions on core issues such as the deep integration of homestays and local culture, the innovation and upgrading of homestay consumption scenarios, and promote the coordinated development of regional cultural tourism, homestays, and related industries, painting a new picture of urban-rural integration and prosperity.

2025China Tourism Scenic Area Integration Innovation Development Forum

New products, new projects, new technologies, new models

The organizer collaborates with multiple associations to jointly organize the forum, inviting top experts from home and abroad to convey the latest international and domestic information to the industry, introducing development trends, advanced concepts, advanced technologies, and promoting new materials, new processes, and new equipment. On July 18, 2025, the China Tourism Scenic Area Integration and Innovation Development Forum was grandly held at the Shanghai New International Expo Center. This forum is hosted by Huanyu Exhibition, co organized by China Scenic Area Professional Managers Alliance, and organized by Scenic Area Home. It brings together numerous experts, scholars, and corporate executives in the tourism scenic area industry to conduct in-depth discussions and exchanges on the integrated and innovative development of tourism scenic areas.

China Cultural and Business Tourism Integration Innovation Roundtable Forum

Li Shengxian, founder of the Scenic Area Home and chairman of the Executive Committee of Zhongjing Vocational Association, Yin Guohui, Deputy Secretary General of Zhongjing Vocational Association and General Manager of Chengde Tianmenxia Scenic Area, Xia Jinhui, CEO of Shanghai Tengli Culture and Tourism and Vice President of Tujia Siweideng, Tu Zhongjie, General Manager of Huzhou Film and Television City, and Long Tao, Chairman of Anhui Jingxiu Culture and Tourism Group, and other guests engaged in lively discussions on the topic of cultural and business tourism integration and innovation, sharing their respective experiences and insights in practice, and jointly exploring the innovative development path of cultural and business tourism integration.

China Homestay Designer Forum

Developing homestays to support rural development

Design a series of activities to deepen industry exchanges through multidimensional cross-border dialogue and create an international design exchange platform! Through conference forums, design exhibitions, etc., showcase how design can reshape and conceptualize more diverse experiential consumption scenarios in tourism and homestay scenic areas.

●Ninth“Su Xing Tian Xia”Shanghai Summit Forum

Dayu's agricultural and ecological life
On July 18th, a unique event - the 9th "Su Xing Tian Xia" Summit Forum - was grandly held at the Shanghai Pudong International Expo Center. This conference not only gathered numerous industry elites, but also attracted many friends who love nature and pursue a healthy lifestyle to visit and learn. This grand event is jointly planned by the Forest Health Construction Working Committee of the China Forestry and Environment Promotion Association, the Beijing Comprehensive Empowerment Science and Technology Center, the Vegetarian Culture Professional Committee of the China Food Culture Research Association, the Vegetarian Culture Professional Committee of the Shanghai Food Culture Research Association, and the Zhejiang Organic Industry Association. It integrates ecological exhibition, cultural exchange, and summit forum.

Fengqi Award - China Tourism Homestay Quality Supplier Selection:

"Triple Chain Integration · Creating the Future“

Based on the core dimensions of "material revolution, scene innovation, and ecological win-win", we aim to create the "Nobel Index" for China's homestay supply chain. Through the creative chain, design empowers product iteration, service chain, intelligent solution output, and value chain, we aim to reconstruct the homestay supply chain evaluation system. Inviting industry experts, scholars, media, and the National Tourism Homestay Association to form an independent judging panel, combined with the development trends of the homestay industry market at the national and regional levels, to "promote homestay product innovation from multiple dimensions such as material innovation, process upgrading, functional adaptation, and design creativity, and continue to inject new momentum into the sustainable development of the industry

Trend Outlook | Leaders Gather | Exploring the New Era of the Homestay Industry Together

Summit Forum

The organizers work together with multiple associations to organize forums and ceremonies that gather big names, showcase and experience creative products that lead the trend of homestay design, award selection and release authoritative awards, star studded dinners and awards, and other different forms of activities to share insights and experiences and spread the voice of ideas. Build a service platform centered on the tourism homestay industry, which includes development docking, industry planning, multi-party investment, environmental protection construction, intelligent operation, and innovative aggregation.

Homestay Creative Festival

China Homestay Fashion and Creative Festival

Event time: July 8th, 2026

Homestay Conference

Encounter China Cross border Speech Conference

Event Time: July 8th, 2025

Bamboo Culture Summit

China Bamboo Culture Development Conference Awards Ceremony

Rural Revitalization Forum

China Rural Revitalization and Development Forum

Event Time: July 9th, 2025

China Homestay Selection

2026 China Homestay Quality Supplier Selection

Award Ceremony

Fengqi Award -2026 China Homestay Quality Supplier Selection and Award Ceremony

Event time: July 8th, 2026

Homestay Forum

The 4th Rural Homestay Development Forum in 2026

2026 China Homestay Design Forum

The 9th "Su Xing Tian Xia" Shanghai Summit Forum in 2026

Event time: July 9th, 2026

Invited buyer

1. Homestays, inns, vacation hotels, investment franchisees, cultural tourism enthusiasts, travel agencies

2. Tourism bureaus in each county, city, and district

3. Tourism scenic spot management department

4. Collective procurement by village and town units

5. Cultural and tourism companies, planning companies, cultural and tourism real estate, rural complexes, construction companies, landscaping, outdoor camping, etc

6. Decoration design units, standardized architectural designers (institutes), interior design companies, landscape design companies, soft decoration design companies, architectural design companies, etc

7. Industry distributors, agents, franchisees, cultural tourism/construction companies

"Gathering the essence of the industry, leading the new era of homestays

Building a comprehensive business ecosystem platform"

1. Global Collection of New Tourist Homestays:

Global Tourism Homestay New Product Collection:

This exhibition will gather more than 300 benchmark tourism and homestay exhibitors from around the world, presenting thousands of annual new product masterpieces and creating an industry visual festival that integrates product innovation and design aesthetics. From cutting-edge design concepts to ingenious creations, from functional innovation to aesthetic expression, we comprehensively showcase the innovative achievements in the field of tourism homestays, bringing viewers an immersive experience of the forefront of the industry.

1. Online and offline integration docking:

Online and offline integration docking:
This year's tourism homestay exhibition is based on mini programs as the technological foundation, building an online service loop of "pre exhibition energy storage - exhibition linkage", supporting exhibitors to create exclusive online exhibition halls, and achieving collaborative resonance with offline physical booths.

2. Business Value Co Creation Platform:

Business Value Co Creation Platform:

This exhibition will gather diverse business opportunities and is expected to attract tens of thousands of professional visitors to stop and negotiate, building an efficient, collaborative, and accurately matched business docking matrix. Assist in realizing the multiplier effect of value co creation.

4. Business docking and empowerment hub:

Business docking empowerment hub:
This exhibition will gather a massive number of business opportunities and is expected to attract tens of thousands of professional visitors for negotiations, building an efficient and precise business cooperation ecosystem.

4. Panoramic presentation of innovative technologies:

Innovative Technology Display:

We will focus on cutting-edge achievements in the field of tourism homestays, and systematically showcase innovative products and design solutions covering the entire chain, including design and construction materials, distinctive furniture, homestay supplies, outdoor landscapes, and scenic area houses. Not only does it provide a platform for the exchange of cutting-edge technologies in the industry, but it will also drive the transformation of the homestay industry towards green and low-carbon development with the power of innovation, and help build a sustainable ecological environment.

5. Exciting and diverse concurrent activities:

Exciting and diverse concurrent activities：
During the exhibition, multiple technical exchange meetings, new product launches, and industry summit forums will be held simultaneously. This not only builds a deep interactive bridge between exhibitors and visitors, but also allows participants to timely access cutting-edge industry information and enjoy high-quality opportunities for communication and cooperation.

FExhibition fee Fee

FExhibition consultation and contact information:

Huanyu Exhibition (Shanghai) Co., Ltd

Phone: 18939736019WeChat:chinaxuejie

Contact: Bi Jing (Manager) 137 6191 3790

1、 Homestay tourism resources

Boutique homestay:Brand homestays, boutique guesthouses, boutique cultural hotels, leisure farms, leisure vacation complexes, etc;

Homestay investment and development:Tourism investment institutions, insurance companies' asset evaluation investment, homestay resource development, investment promotion and construction of ancient villages, traditional villages, traditional dwellings, mountains, rivers, forests and other resources;

Homestay marketing channels:Travel OTA online booking platforms, travel websites, travel media, travel agencies, industry associations, and travel agencies;

Chain franchise:Brand operation agency franchise, hotel management agency franchise, homestay short-term rental management agency, homestay settlement development base franchise;

twoDesign and construction of homestays

Furniture, mattresses, and soft furnishings design for homestays;Homestay furniture, outdoor furniture, soft decoration design, homestay mattresses, space design, customized decoration, public furniture, dining space;

Homestay Home Furnishings:Ceramics, floral ware, window decorations, antique furnishings, tea spaces, Zen inspired products, home theaters, brewing beer equipment, smart devices, digital management equipment;

Homestay landscape:Precious trees and flowers, outdoor leisure facilities, rattan and bamboo art, garden courtyards, wetland trails and bridges, fountain water features and fish pools, swimming pools and spas, hot springs, outdoor leisure furniture, outdoor landscape lighting, simulated plants;

Design and construction of homestay:Architectural design, interior design, landscape design, maker studios, inheritors of intangible cultural heritage, colleges and universities, and construction institutions;

Construction materials for homestays:Antique building materials, coatings, diatomaceous earth, reliefs, artistic ceramic sanitary ware, flooring, ceiling and wall decorations, doors and windows, sunrooms, integrated houses and supporting equipment, HVAC refrigeration equipment, underfloor heating, fireplaces, swimming pool and sauna equipment, water treatment systems;

3、 Homestay supplies, daily chemical consumables:

Homestay linensConsumables and supplies; Room linens, bathroom linens, uniforms, curtains, hotel linens, room appliances, room supplies, lobby supplies, consumables, room decorations

Smart homestay:Homestay check-in system, homestay intelligent system, intelligent curtains, intelligent sound system, intelligent bathroom, intelligent lock, fresh air system, air purification, water treatment system, underfloor heating, central air conditioning, hotel robots, etc;

4、 Homestay+culture(exhibition area)Homestay food culture:Local featured diet, traditional Tonic Diet ingredients, tea culture and wine culture;

Intangible Culture and Cultural Creativity:Chinese embroidery, folk painting, folk songs, folk dances, folk quyi, and folk handicrafts;

Ancient health preservation methods:Acupuncture and moxibustion, massage, cupping, moxibustion, Tai Chi, traditional health care equipment;

5、 Tourism equipment(exhibition area)：

Homestay accommodation:Ecological wooden houses, tents, light steel houses, container houses, prefabricated houses, spacecraft, starry sky houses, mobile villas, folding houses, camping sites, etc;

amusement equipmentChildren's playground facilities, bumper cars, sightseeing cableways, amusement robots, inflatable playground equipment, trampolines, slides, etc;
Water amusement equipment: wave making equipment, water slides, water fountains, water treatment equipment, drifting equipment, etc;

Tourism transportation and outdoor equipment:Motorhomes, tourist buses, new energy vehicles, sightseeing cars, diving equipment, water sports equipment, drones, yachts, bicycles, electric transportation tools, rural tourism equipment, outdoor tourism equipment, outdoor sports clothing, fishing equipment, outdoor sports clubs, etc;

TravelEmerging tourism formats and related products such as traditional Chinese medicine tourism, sports tourism, health and wellness tourism, and intangible cultural heritage tourism;

• Company:Huanyu Exhibition (Shanghai) Co., Ltd
• Telephone:18939736019
• Truename:Bi Jing
• Mobile:13761913790
• E-mail:1352245848@qq.com
• Address:Room 406, Jingbo Business Building, 3670 Husong Road, Shanghai

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