Official announcement: The 2025 China Shenzhen Cross border E-commerce Industry Expo will be held on November 14th

Time: November 14th (Friday) -16th (Sunday), 2025

Location: Shenzhen International Convention and Exhibition Center (Bao'an)

invitation

Host: Shenzhen Municipal People's Government

Exhibition Background:

In 2021, the global COVID-19 ushered in a round of major reshuffle. The traditional way of sales was replaced by e-commerce live broadcast, and became a trillions of blue ocean outlets. Local government officials at all levels, in order to drive the delivery of local famous, excellent and special products to the world, poverty alleviation and rural revitalization, brought goods for live broadcast, empowered enterprises, and increased economic growth. Cross border e-commerce also grew against the trend, with a strong momentum, injecting new momentum into international trade.

With the arrival of the 5G era, live streaming and short video have experienced rapid development, deeply ingrained in people's hearts. The development process of traditional e-commerce, micro business, community group buying, membership based e-commerce, internet celebrity live streaming, and anchor sales once again proves that those who have live streaming have the world! Internet celebrities+live streaming+products are becoming the biggest trend at present. This exhibition will focus on creating a comprehensive e-commerce event covering the entire industry chain, including new e-commerce, new retail, new channels, new trends, live streaming e-commerce, social e-commerce, micro commerce, and community/community e-commerce. Promote the development of commercial entities towards digitization, networking, intelligence, and service-oriented directions.

Conforming to the trend of the times, many universities have set up the live broadcast specialty. The dividends of the era of live broadcast with goods and the future development prospects of Tiktok, Tiktok algorithm and recommendation mechanism, how to optimize the Tiktok number, short video shooting techniques and techniques, editing special effects, live broadcast minefields, Tiktok marketing path, channels from increasing popularity to flowing cash, high transaction live broadcast with goods, become systematic and scientific teaching such as Tiktok talent. At the same time, by strengthening the cultivation of online education, people will become increasingly accustomed to obtaining education online. In the field of education, demonstrating courses, teaching aids, and app usage methods on live broadcasts will also become the norm. Live streaming e-commerce has a huge impact on all aspects of the education industry chain.

By 2025, the number of online live streaming users in China will reach 600 million, covering game live streaming, runway live streaming, lifestyle live streaming, e-commerce live streaming, and more. Standing at the forefront of industry development, in order to help enterprises promote their brands, expand sales channels, and enhance user stickiness, this exhibition will set up several exhibition areas, including e-commerce platform exhibition area, internet celebrity cultivation institution, new retail exhibition area, super supply exhibition area, e-commerce service exhibition area, education and sports product live broadcast exhibition area, rural e-commerce exhibition area, etc., to achieve e-commerce+store merchants, online promotion+offline drainage, create a new model of live shopping, and create a new experience of social retail. Not only can it enable enterprises to achieve precise marketing, but it can also provide consumers with a comprehensive understanding of product information, effectively enhancing the shopping experience.

This exhibition will invite experts, scholars, and professionals from industry associations, alliance organizations, universities, research institutions, and live streaming e-commerce companies to participate. Various professional forums, conferences, and activities will also be held simultaneously with the exhibition, allowing exhibitors and visitors to fully grasp the development pulse of the live streaming e-commerce industry and prepare for close contact with industry insiders for the exhibition. Among them, the Live E-commerce Industry Development Forum will further break the traditional e-commerce marketing methods and showcase and promote to major e-commerce, new retail and other businesses, striving to drive high-quality buyers to join through exhibitions. The exhibition site will also launch industry influential activities in the western region, such as the Live E-commerce Development Summit Forum, Live E-commerce Sales Competition, Integrity and Standard Operation Evaluation, as well as a series of on-site activities organized by participating companies, bringing many surprises to the exhibition.

This exhibition will integrate hundreds of mainstream and industry media resources to maximize exposure. The expo focuses on shaping and promoting exhibitors' products, and has a huge media resource database. Integrate media resources and all related resources to make your brand stand out from the competition, conduct comprehensive, multi angle, and three-dimensional publicity and reporting on the brand, continuously strengthen brand influence in the series of reports before, during, and after the exhibition, collect potential customer leads, and provide truly effective returns. Thousands of internet celebrities and hundreds of well-known media outlets from various industries gathered at the exhibition site for close negotiations and cooperation. To provide one-stop services for exhibiting companies, including display, promotion, negotiation, and cooperation, helping them gain access to the most comprehensive, professional, and top-notch internet celebrity industry sharing and broaden their horizons, expand their network, and learn about the latest industry news.

time

November 14th (Friday) -16th (Sunday), 2025

location

Shenzhen International Convention and Exhibition Center (Bao'an)

Exhibition fee:

International exhibition area: 30000 yuan/9 square meters, empty space (minimum rent of 36 square meters), 3200 yuan/square meter,

Domestic exhibition area: Standard booth: 15800 yuan/9 square meters, Luxury standard booth: 17800 yuan/9 square meters, Empty space (minimum rent of 36 square meters), 1580 yuan/square meter

Scope of exhibits:

1. Manufacturer, trader, supplier product display super supply exhibition area:

Household daily consumer goods: home decoration, kitchen supplies, home textiles, smart homes, storage and organization, etc; Shoes, clothing, textile bags and suitcases: clothing, fashion accessories, fabrics, suitcases, handbags, leather shoes, sports shoes, etc; Toys, cosmetics, mother and baby products: plush toys, educational toys, beauty and skincare products, makeup tools, baby products, child safety seats, strollers and beds, etc; Consumer electronics: 3C digital products, smartphones, headphones and speakers, smart wearables, computers and accessories, e-sports products, mobile phone accessories, etc; Hardware automotive and motorcycle accessories: tools, bathroom hardware, automotive parts, car modification parts, motorcycle accessories, etc; Outdoor gardening pets: outdoor supplies, camping equipment, gardening tools, garden decorations, pet supplies, etc; Ecological Zone for Europe, America, Japan and South Korea, Southeast Asia: E-commerce platforms and ecological service enterprises in Europe, America, Japan and South Korea, Southeast Asia, such as logistics, overseas warehouses, finance and taxation, compliance, payment, finance, etc ERP、 Proxy operation, content service enterprises, etc; Stream and Emerging Platform Ecological Zone: Mainstream platforms such as Amazon, TikTok Shop, eBay, Shein, as well as emerging platforms and their ecosystem service enterprises such as Jumia, B2Brazil, Mercado Libre, KiKUU, such as logistics, overseas warehouses, finance and taxation, compliance, payment, finance, etc ERP、 Proxy operation, content service enterprises, etc; Comprehensive pilot zones and industrial belt zones: 165 cross-border e-commerce comprehensive pilot zones and cross-border adaptation industrial belts across the country

2. Live streaming e-commerce influencer education industry chain exhibition area: influencer education industry, e-commerce service providers, e-commerce famous enterprises, influencer service institutions, influencer live streaming technology and equipment, super brand supply, new retail

3. Internet celebrity education industry exhibition area:

Internet celebrity cultivation/brand: live streaming e-commerce training institutions, internet celebrity anchor output platforms, anchor incubation institutions, intelligent products, creative goods, boutique online goods, brand micro businesses, OEM/ODM outsourcing, live streaming equipment, beauty lamps

4. Cross border service provider and domestic service provider exhibition area

Logistics and express delivery, third-party warehousing, e-commerce parks, application software, banks, third-party payments, e-commerce training, online marketing promotion, trademark registration, intellectual property, financial investment and financing services, financial accounting services, advertising design, talent and training education, computers and related equipment, network and telecommunications operation equipment and services, quality and safety certification, etc; Information consulting, logistics storage, supply chain, outsourcing, domestic and cross-border marketing, operation management system, payment platform, education and training, talent recruitment, insurance, intellectual property, legal consulting, trademark registration, etc

5. E-commerce platforms and media exhibition areas

B2B/B2C domestic e-commerce platforms, B2B/B2C cross-border e-commerce platforms, domestic and international retail e-commerce, domestic and cross-border e-commerce industrial parks/comprehensive pilot zones, investment policies/project recommendations, environmental displays, live streaming platforms/equipment/supporting components, big data, artificial intelligence and cloud computing, domestic and cross-border e-commerce associations, independent websites, professional media, well-known domestic and international e-commerce platforms, shopping malls, brand e-commerce enterprises, rural e-commerce platforms, community e-commerce platforms, micro malls, etc; Cross border E-commerce Exhibition Area: Cross border E-commerce Platforms, Small Language Platforms, Cross border Logistics, Overseas Warehouses, Cross border Payments, Cross border Intermediary Service Agencies, etc; Exhibition area for e-commerce demonstration cities, demonstration bases, and demonstration enterprises.

6. Exhibition Area for Internet Celebrity Service Institutions:

Social live streaming platforms, short video platforms, live streaming e-commerce, e-commerce enterprises, MCN institutions 关键意见领袖 Internet celebrity economy companies, micro businesses, direct sales e-commerce, and short video solution providers; Cloud service platform, big data, ai solution provider, advertising company, We Media, Internet promotion solution provider, comprehensive promotion online celebrity service enterprises: Tiktok hot topic/short video trend analysis enterprise, live broadcast e-commerce platform, live broadcast agency, MCN agency, direct broadcast e-commerce brokerage company, live broadcast e-commerce service agency, e-commerce demonstration city/park/base.

7. Exhibition area for packaging design of internet celebrities: live streaming clothing, specialized cosmetics, etc;

6、 New Retail Exhibition Area: Creative Display Design/Technology/Equipment/Big Data Interactive Experience Comprehensive Service Product Display, Intelligent Retail Technology and Application, Commercial Beauty Display, Creative Display, Brand Comprehensive Service, Interactive Experience Service, New Retail Application Intelligent Software, etc.

Audience invitation:

This expo will focus on inviting:

Educational equipment, innovation and smart education, as well as online education, private education, early childhood education, overseas study and immigration real estate, overseas colleges and Sino foreign cooperative education, higher education equipment, family education, teaching instruments, scientific instrument laboratory equipment, sports products, education alliance chain, education and training, quality education, artificial intelligence robot 3D printing maker education VR/AR technology, publishing books, toys, stationery, educational logistics equipment, campus fresh air purification, future education, art education, modern vocational education and private education, consultation meetings for middle and high school entrance examination volunteer application, school uniforms and uniforms, student oral health, student eye health, school group meal industry chain logistics, campus security, study tour campsite education, lawn flooring, sports education equipment, school audio broadcasting, school lighting, digital information smart campus, primary school entrance examination and junior high school entrance examination and high school entrance examination, live streaming e-commerce influencer education, office equipment and supplies, printing consumables and other super retail brands, various distributors, agents, short video&live streaming social platforms, e-commerce live streaming platforms, etc MCN company, corporate brand&marketing department, WeChat business&direct selling e-commerce, we media KOL, big data, AI solution providers, short video solution providers, we media precision delivery companies, Internet promotion solution providers, full social platform integrated marketing companies, consulting and advertising companies, VCPE institutions, industry media and other online celebrity live broadcast, e-commerce live broadcast industry chain professionals visit and negotiate!

contact information

Contact: Teacher Feng

Mobile phone and WeChat ID: 15923519466

• Telephone:15923519466
• Truename:Teacher Feng
• Mobile:15923519466
• Address:No.1 Zhancheng Road, Fuhai Street, Bao'an District, Shenzhen

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