2025 Middle East (Saudi Arabia) International Green Lighting and Urban Lighting Exhibition

Exhibition time: October 27-29, 2025

Exhibition location: Riyadh International Convention and Exhibition Center

Host: Ministry of Housing and Urban Rural Development (MOH) of Saudi Arabia

Co organizer: Saudi Arabian Monetary Authority (SAMA)

Approved by: Saudi Arabian Exhibition and Convention Authority (SACEC)

Supporting unit: Saudi Arabia Sovereign Wealth Fund (PIF) Saudi Arabia

Organizer: UBM EXEHIBITION GROUP

Asia Pacific General Agent: Shanghai Liya De Touneng Exhibition Co., Ltd

Market background:

The Middle East is an important node of China's "the Belt and Road" initiative. Since the "the Belt and Road" initiative was proposed, the Middle East countries have also responded enthusiastically. Over the past decade, cooperation with China in infrastructure, trade, tourism, energy and other areas has yielded fruitful results. According to data, Saudi Arabia has been China's largest trading partner in the Middle East since 2001. Since 2013, China has become Saudi Arabia's largest trading partner. In 2022, the bilateral trade volume between China and Saudi Arabia reached 116 billion US dollars, a year-on-year increase of 33.1%. Saudi Arabia has become China's first $100 billion trading partner in the Middle East region.

Exhibition Introduction:

Saudi Arabia's 2030 Vision focuses on developing the manufacturing industry, and the current economic structure of Saudi Arabia determines the need to seek external cooperation. China and Saudi Arabia have strong strategic complementarities in the face of economy. The "the Belt and Road" initiative and Saudi Arabia's Vision 2030 just meet the development needs of both countries. Now the political mutual trust between the two countries is good, and this trend will be strengthened in the future, which provides good cooperation and development opportunities for Chinese enterprises to invest overseas.

The "2030 Vision" has inspired a great leap forward in infrastructure development. After launching the "2030 Vision" plan, Saudi Arabia has become the world's largest construction site, with an infrastructure investment of 4.13 trillion riyals (approximately 1.1 trillion US dollars). In addition, the constantly warming political relationship between China and Saudi Arabia has also created favorable conditions for the development of Chinese enterprises in Saudi Arabia. At present, Saudi Arabia is a hot spot for infrastructure investment and is carrying out a large amount of infrastructure construction. From 2022 to 2023, there are approximately 62 projects under construction in Saudi Arabia, involving a total amount of over 70 billion US dollars. The growth of Saudi Arabia's construction industry is attributed to the increasing investment in transportation, renewable energy, tourism, industry, and housing projects, with key areas including commercial buildings, industrial buildings, infrastructure construction, energy and utility construction, institutional construction, and residential construction

Saudi Arabia has a huge demand for infrastructure.

Exhibition highlights:

The 2025 Middle East Saudi Arabia Green Lighting and Urban Lighting Exhibition is aimed at promoting energy-saving technologies in urban lighting, creating a green and low-carbon smart city, and building an effective communication platform that integrates image display, brand promotion, engineering docking, marketing, and technical exchange. During this period, a series of activities will be held, including the "Saudi Urban Construction and Management Forum and Mayor Summit", the "Saudi 2030 Vision" Construction and Development High end Conference, the Saudi Urban Green Lighting Summit Forum, the "Smart City and Green Lighting Awards and Welcome Dinner", the Urban Construction Investment and Financing Forum and PPP Project Cooperation Matchmaking Meeting, the Saudi Investment Environment Explanation Meeting, the Technical Exchange and Supply and Demand Matchmaking Negotiation Meeting, and the Promotion of Applicable New Products and Technologies.

Superior geographical location: Saudi Arabia (hereinafter referred to as Saudi Arabia) is located at the intersection of Asia, Europe, and Africa. It is the largest economy in the Middle East and the only member of the G20. In 2023, its gross domestic product (GDP) was $1.1 trillion, ranking 19th in the world. With abundant oil reserves, Saudi Arabia has formed a single outward oriented development model dominated by the mining industry, with the supply side relying on the oil industry, the demand side relying on consumer spending, and the national finance and current account balance resonating with oil prices.

Market opportunities:

Policy support and investment drive: Saudi Arabia's "Vision 2030" plan invests over trillions of dollars, with huge investments in urban construction, tourism development, and other fields. Large scale projects such as NEOM New Future City and The Line Future City have brought massive demand for urban lighting projects.

Strong market demand: Saudi Arabia's cities are developing rapidly, and there is an urgent need for high-quality lighting projects in commercial centers, public buildings, and tourist attractions. According to the Saudi Chamber of Commerce, there are over 23000 active projects in the Gulf construction market, with a total value of over 2.3 trillion US dollars, among which the market share related to lighting engineering is extremely considerable. The annual scale of urban lighting projects in Saudi Arabia and the Middle East exceeds billions of US dollars, and there is ample room for cooperation in areas such as energy-saving renovation, intelligent street lights, and cultural tourism lighting.

Exhibition value: Direct dialogue with decision-makers: The Saudi Ministry of Housing and Urban Rural Development, Ministry of Energy, municipal agencies, and large developers will participate in group procurement.

Technology display platform: Global debut of new products and solutions, enhancing the brand's international influence.

B2B precise docking: establish long-term cooperation with local engineering companies, design institutes, and investors in Saudi Arabia.

Scope of exhibits: Street and highway streetlights; Bright lighting for urban squares, parks, commercial streets, and public green spaces; Building decorative lights and floodlighting; Industrial lighting engineering and solutions;

Landscape lighting fixtures; Solar powered lighting fixtures, solar street lights, wind powered lighting fixtures, floodlights, searchlights, courtyard landscape lights, LED application lighting, LED outdoor display screens, LED driving and control systems;

Light source products; LED new light sources, LED digital tubes, mercury lamps, fiber optic lamps, metal halide lamps, tungsten halogen bulbs, energy-saving bulbs, fluorescent lamps, signal lights, neon lights, various radiation light sources, etc;

Landscape lighting and lighting engineering technology equipment; Intelligent control and distribution system for street lamps, maintenance vehicles for street lamps, driving and control system for traffic signal lights, detection and testing instruments, etc;

Exhibition suggestion:

Accurate positioning: Based on the characteristics and needs of the Middle East market, participating companies should accurately position their products, highlight product features and advantages.

Market research: Conduct market research in advance to understand local consumer habits, competitor situations, and policies and regulations, and make sufficient preparations for exhibitions.

On site promotion: Utilize exhibition platforms for product display, on-site demonstrations, and interactive communication to attract potential customers' attention and promote cooperation intentions.

Follow up: After the exhibition, promptly organize customer information, conduct follow-up and follow ups, consolidate exhibition achievements and explore new markets.

In summary, the 2025 Middle East Saudi International and Green Lighting and Urban Lighting Exhibition is not only an excellent platform for showcasing products and expanding markets, but also an important window for Chinese companies to gain a deeper understanding of the Middle East market and seize development opportunities.

Exhibition fee:

Registration fee: 2000 yuan/enterprise (domestic communication fee)

Standard booth: ¥ 59800/9 ㎡ Double opening position with an additional 10% charge

Light land (starting from 18 square meters): ¥ 6000/square meter

Overseas personnel fee: 26800 per person, including invitation letter, visa application, international round-trip airfare, Saudi Arabian bus shuttle to and from the exhibition hall, star rated hotel, full business package (fast food delivery to the exhibition hall during the exhibition period), driver and tour guide tips

Standard exhibition equipment: Three sided display board (2.5 meters high), one negotiation table, two chairs, two spotlights, 220V power supply, and a Chinese British company fascia board

Indoor lighting: Empty space does not provide any facilities. Exhibitors can entrust the construction company recommended by the organizing unit or arrange special decoration work on their own

Exhibition procedures:

1. After receiving our company's invitation, the participating units should accurately and thoroughly fill out the attached "Exhibition Application Form", stamp it, and send it to our company. Within three working days after registration, transfer the booth fee to our company account.

2. Personnel going abroad procedures: Our company issues an exhibition confirmation letter, and the enterprise prepares personnel information and documents. Our company provides an invitation letter and handles visa procedures on behalf of the personnel. Assist with visa application.

3. Exhibits transportation: All types of exhibits sent by exhibitors must be reported to the organizing committee for review in advance. Our company will declare customs in advance and complete relevant procedures in accordance with relevant regulations. Enterprises are required to submit customs declaration documents within the prescribed time.

Registration consultation:

Exhibition organizer: Riyadh Investment Energy Exhibition Co., Ltd

Address: Building B, Guojia Garden, No. 485 Yangnan Road, Pudong New Area, Shanghai

Contact: Li Yan

Consultation hotline: 15311812802 (same as WeChat)

• Telephone:15311812802
• Truename:Li Yan
• Mobile:15311812802
• Address:Riyadh Saudi Arabia

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