Shenzhen Sports Expo-2026 Shenzhen International Sports Goods and Outdoor Exhibition

2026ShenzhenInternationalSportsGoodsandOutdoorExhibition

Leading the new era of intelligent sports, creating a healthy new life together

March 20-22, 2026

Shenzhen Convention and Exhibition Center (Futian)

Registration: 13911357971

Regarding the 2026 Sports Expo

In recent years, with the deepening of national policies such as the "Healthy China 2030" plan outline, the "National Fitness Plan (2021-2025)", and the "Guiding Opinions on Financial Support for High quality Development of the Sports Industry", the sports industry has ushered in a new stage of high-quality development. The Chinese sports consumption market is showing a trend of diversification. The public's awareness of health has significantly increased, and the demand for weight management and scientific fitness has surged, driving the rapid growth of smart wearable devices, functional sports equipment, and digital fitness services. The integrated development of sports venues and sports equipment is giving birth to emerging formats such as "smart fitness" and "lightweight sports", creating trillion level market opportunities for the industry.

In this context, the CEPE2026 Shenzhen International Sports Goods and Outdoor Exhibition, hosted by the Shenzhen Sports Bureau and planned to invite relevant institutions and industry organizations from various provinces and cities across the country, will be held at the Shenzhen Convention and Exhibition Center (Futian) from March 20-22, 2026. The theme of the exhibition is "Leading the New Era of Sports with Intelligence, Creating a Healthy New Life Together", focusing on technology empowerment, green transformation, and public sharing, gathering industry leaders, innovative technologies, and cutting-edge products, creating a full industry chain exchange and cooperation platform, and helping China's sports fitness and outdoor industry move towards a new future of intelligence, sustainability, and inclusiveness!

Diversified sports lifestyle in all aspects

CE PE-EXPO Shenzhen International Sports Goods and Outdoor Exhibition is an industry event that showcases diverse sports lifestyles. It is an information exchange platform and a full category equipment trade and procurement platform that is perpendicular to the outdoor industry and sports field. The exhibition gathers well-known domestic and foreign brands to participate together, covering eight popular outdoor sports and leisure activities such as camping, picnicking, rock climbing and hiking, water sports, lure fishing, cycling, urban trend sports, fitness sports, golf, etc. The exhibition is aimed at professional audiences and potential consumer groups in a unique form of B2B2C. Through a series of indoor and outdoor, scenario based supporting activities throughout the year, we aim to create a functional sports and lifestyle exhibition space that combines product display, social scene construction, achievement sharing, experiential teaching, and cross-border cooperation development. We aim to connect the upstream and downstream industrial development ecological chains of the industry, establish a comprehensive and integrated equipment procurement channel, bring a new sports lifestyle experience to sports enthusiasts, sports enthusiasts, and outdoor enthusiasts, and provide direction guidance and professional endorsement for enterprises to quickly explore the potential sports market.

EXHIBITION HIGHLIGHTS

Full industry chain coverage

Covering a full range of products including fitness equipment, sports equipment, sports technology, venue construction facilities, sports rehabilitation, outdoor leisure, etc., we aim to create a one-stop procurement and communication platform.

Endorsement from authoritative institutions

We will collaborate with industry authoritative institutions, gather top industry resources, and ensure the professionalism and influence of the exhibition.

International brand gathering

Attracting over 500 well-known sports brands from around the world to participate in the exhibition, with an expected reception of over 40000 professional visitors, helping enterprises expand their domestic and international markets.

High end Forum

China Sports Industry Development Summit: Inviting government leaders, industry leaders, experts and scholars to discuss sports industry policies and trends.

Sports Technology Innovation Conference: Focusing on cutting-edge technology applications such as smart wearables, AI training, and virtual sports.

New Product Launch and Experience Area: Allow the audience to be exposed to the latest sports technology and products at the first time.

contact information

contacts:Zhang Chen

Phone number：13911357971

Exhibition Scope

Fitness Exhibition Area

Home use machines, small training and fitness equipment, massage and home health products, fitness equipment accessories, wearable smart devices, commercial machines, outdoor equipment for national fitness, rehabilitation and testing, fitness equipment spare parts, club supporting facilities, and integrated solutions for fitness centers;

Sports Equipment and Technology Exhibition Area

Intelligent fitness equipment (AI private teaching, VR training system), wearable smart devices for sports and fitness, professional event equipment (NBA/WCBA cooperative brand), sports rehabilitation technology (wearable devices, integrated sports and medical solutions);

Sports Consumption and Service Exhibition Area

Ball and sports shoes and clothing (three major ball and sports protective equipment/table tennis, badminton, tennis and other protective equipment/sports shoes and clothing), (foot basket, volleyball and sports protective equipment/table tennis, badminton, tennis and other ball/ball sports peripheral products/sports shoes and clothing), outdoor leisure (fishing gear lifting equipment/mountain climbing/camping and services/sports tourism), fashionable sports (water sports/roller skating/fighting and competitive combat/technological sports); Sports nutrition and health (sports nutrition supplements/foods, functional foods/beverages, light and healthy foods, energy bar meal replacements, basic nutrition products, sports nutrition OEM services);

Sports venue construction and equipment exhibition area

Low carbon/zero carbon venue technology, sports venue building decoration materials, venue construction, artificial grass, sports flooring, running tracks, ground paving materials, sports equipment, swimming pool equipment, venue lighting fixtures, venue sound and lighting, grandstand seats, electronic display equipment, campus sports+youth sports equipment and facilities;

Outdoor Equipment Exhibition Area

Rock climbing and hiking, camping and picnicking, lure fishing, water sports, urban trendy sports, cycling, outdoor leisure spaces, sports and outdoor clothing, pet outdoor supplies, camping food and drink, peripheral service protection and sun protection;

Cycling Equipment Exhibition Area

Mountain bikes, road bikes, complete vehicles and spare parts; Cycling clothing and protective gear such as cycling clothes, helmets, gloves/shoes, glasses, GPS code tables, sports cameras, backpacks/water bottle racks, maintenance tools and other intelligent and outdoor equipment, high-end customization and new materials, carbon fiber customized frames, seat cushions, tires, etc;

• Truename:Zhang Chen
• Mobile:13911357971
• Address:Intersection of Fuhua 3rd Road and Jintian Road, Futian District, Shenzhen, Guangdong Province

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870