Invitation Notice for Holding the 2025 China Sports Culture Expo and China Sports Tourism Expo

All relevant units:

In order to accelerate the construction of a sports powerhouse, meet the health needs of the people, and promote high-quality development of sports in the new era, the 2025 China Sports Culture Expo and China Sports Tourism Expo (hereinafter referred to as the "two expos") will be held from September 12th to 14th, 2025 at the Suzhou International Expo Center. We hereby notify you of the following matters regarding exhibition invitation:

1、 Expo Introduction

（1） Organizational structure

1. China Sports Culture Expo

Host: General Administration of Sport of China, Chinese Olympic Committee

Organizer: Sports Culture Development Center of General Administration of Sport of China, Suzhou Municipal People's Government, Suzhou International Exhibition Center Group Co., Ltd

2. China Sports Tourism Expo

Hosted by: All China Sports Federation, Chinese Olympic Committee, China Tourism Association

Organizer: Sports Culture Development Center of General Administration of Sport of China, Suzhou Municipal People's Government, Suzhou International Exhibition Center Group Co., Ltd

3. Two Expo Enterprise Trade Shows - Sports Technology and Service Exhibition Area (including Sports Equipment and Sports Education Integration Products)

Operating Unit: Huxinbao Exhibition (Shanghai) Co., Ltd

（2） Exhibition time and location

Suzhou International Expo Center, September 12-14, 2025

（3） Exhibition theme

Sports gather energy for a better life

（4） Exhibition scale

The exhibition covers an area of 50000 square meters and is expected to have over 600 participating companies.

（5） Exhibition Introduction

The China Sports Culture Expo is hosted by the General Administration of Sport of China and the Chinese Olympic Committee, and is currently the only expo hosted by the General Administration of Sport of China; The China Sports Tourism Expo is hosted by the All China Sports Federation, the Chinese Olympic Committee, and the China Tourism Association (hereinafter referred to as the "two expos"). In 2025, the two expos will be organized by the Sports Culture Development Center of the General Administration of Sport of China, the Suzhou Municipal People's Government, and Suzhou International Exhibition Center Group Co., Ltd. From 2023 to 2027, two expos will settle in Suzhou for five consecutive years.

The two expositions in 2025 take accelerating the construction of a sports power, meeting the health needs of the people, and promoting the high-quality development of sports in the new era as the starting point, based on the national strategy, facing the international market, promoting sports consumption with the integration of sports, culture, and tourism, giving full play to the comprehensive value and multiple functions of sports in Chinese path to modernization and high-quality development, and building an international, professional, market-oriented, high-end sports, culture, and sports tourism exhibition and trading platform with the goal of high-quality sports development helping national development, era progress, and people's happiness.

（6） Exhibition Area Introduction

1. Sports Culture and Sports Tourism Theme Exhibition Area

Focusing on the central tasks of the General Administration of Sport in 2025, combined with the important achievements of building a strong sports country during the 14th Five Year Plan period, we will create an immersive sports culture scene through graphic and video content, cultural relics collections, and sports art works.

2. Sports, Culture, Sports, and Tourism Exhibition Areas in Various Regions

The vivid practice of promoting the construction of a sports powerhouse around the "national chess game" focuses on showcasing the achievements of sports culture and sports tourism development in various provinces, regions, cities, national level urban agglomerations, characteristic counties and cities across the country.

3. Professional exhibition area for characteristic sports projects

To build a platform for the Sports Project Management Center of the General Administration of Sport of China, national individual sports associations, outdoor sports bases, sports event IP/operators, sports consumer brands/enterprises, etc., fully showcasing the excellent achievements of sports project culture construction and industrial development.

4. Sports Technology and Service Exhibition Area (including sports equipment and integrated sports and education products)

This exhibition area is aimed at young people, with a dedicated display area for sports science popularization works to popularize sports technology knowledge and stimulate their interest and exploration desire. Simultaneously gathering high-quality enterprises from various fields of sports, showcasing the achievements of sports digitalization, and leading the development of new trends. Centered around the concepts of "integration of sports and education" and "health first", the exhibition area presents diverse sports education content, helping to build an educational system and promote the healthy growth of young people. The following are the sub exhibition areas and core exhibits:

(1) National sports competition category: Olympic level professional equipment, intelligent training systems, sports medicine and rehabilitation, event authorized products, commercialization of champion IP, event technology services, venue intelligent fitness, etc.

(2) Sports venues and equipment category: competitive sports equipment, modular assembled flooring, venue air purification system, solar lighting equipment, intelligent storage cabinets, unmanned gym management system, artificial grass, fitness equipment, swimming pool equipment, etc.

(3) Sports consumption and service categories: ball and racket, roller skating series, muscle training and slimming series, protective gear, sports bags, water sports equipment, ice and snow equipment, mountaineering and climbing equipment, cycling equipment and outdoor sports series products, etc.

(4) Campus intelligent sports and education integration category: campus sports venue construction facilities and equipment, sports equipment and devices, campus intelligent sports construction, AI digital sports solutions, campus physical testing equipment, middle school entrance examination sports training curriculum system, sports monitoring products and intelligent wearable products, sports and education integration curriculum development, etc.

(5) Sports fashion brands: sports shoes and clothing, personal sports equipment, etc.

(6) Sports tourism category: display of sports culture and tourism resources, featured sports projects, related IP derivative products, etc.

5. National and international group exhibition areas

Taking the hosting of international sports events such as the 9th Asian Winter Games and the 12th World Games in China as an opportunity, we will focus on cultural exchange activities between China and foreign countries in 2025, inviting exhibition halls, sports organizations, sports enterprises, and other countries to participate and promote international sports exchanges and cooperation.

（7） Supporting activities

In 2025, the two expos will hold a series of champion activities such as the "Champion Face to Face" themed dialogue activity, the champion's "Poetry, Calligraphy, Painting, and Printing" art scroll creation activity, and the champion's fitness themed activity; Exhibition and performance of traditional Chinese sports projects/ethnic characteristic sports projects, promotion of excellent projects in Chinese sports culture in 2025, promotion of high-quality projects in Chinese sports tourism in 2025, promotion of sports and cultural tourism projects in various regions, exhibition and exchange of sports arts, exhibition of creative works in national sports culture, promotion of international sports and cultural tourism projects, and promotion, exhibition and performance of cultural and sports tourism projects; Global sports brand events are released, sports industry standards are released and interpreted, the General Administration of Sport provides targeted assistance to three counties (Fanzhi County in Shanxi, Sangzhi County in Hunan, and Zhijin County in Guizhou) for sports work exchange meetings, and sports and tourism projects such as the first launch of sports new products are released on-site; Appreciation and auction of sports collectibles, outdoor parent-child/study tours with the theme of "traveling with events", research on high-quality sports and cultural tourism routes, and other mass themed activities.

Youth Sports and Education Integration Development Conference: Inviting leaders in the fields of sports and education, university experts, grassroots education management cadres and educators, representatives of sports and education enterprises, etc., with "sports and education integration" as the core, focusing on "serving the healthy development of young people", focusing on the theoretical interpretation and practical exploration of sports and education integration, exploring the experience, difficulties, and countermeasures of youth sports and education integration.

2、 Exhibition Guide

（1） Cost standards

1. Standard booth: 14800 yuan (9 square meters per booth)

Standard booth configuration: carpet, three sided fence, company name signboard, one consultation table, two chairs, two spotlights, and one power outlet (special electricity needs to be specified in advance and charged separately).

2. Open space booth

Domestic exhibition area: 1800 yuan/m ² (36m ² and above)

International exhibition area: 2000 yuan/m ² (36m ² and above)

Empty space booth: The empty space does not have any exhibition stands or facilities. Exhibitors can arrange special decoration on their own or entrust Suzhou International Exhibition Group to set up the exhibition.

（2） Discount information

For the same exhibiting company (based on the taxpayer identification number), if the exhibition contract is signed continuously for two years, the booth fee will be discounted by 10% (10% off); The exhibition contract is signed continuously for three years, and the booth fee is discounted by 20% (20% off).

Highlights

The two expos in 2024, with the theme of "New Sports Atmosphere, Strong Country Towards the Future", cover an area of 50000 square meters and feature four major exhibition areas: sports culture and sports tourism theme exhibition area, sports culture and sports tourism exhibition area from various regions, specialized exhibition area for characteristic sports projects, and national and international group exhibition area. They gather over 500 domestic and foreign exhibitors. During the same period, multiple supporting activities were set up, including exhibitions and performances of traditional Chinese sports projects, promotion of excellent Chinese sports culture projects, promotion of high-quality Chinese sports tourism projects, champion series events, on-site popularity gathering and check-in, hot sports events, and research on sports tourism projects.

Over 65000 people visited the two expos in 2024 for three days, and more than 500000 people watched the online live broadcast. More than 20 mainstream media outlets, including CCTV, Xinhua News Agency, People's Daily, China News Service, CCTV, People's Daily, Xinhua News Agency, China Education Television, and China Sports Daily, as well as over 70 local media outlets in provinces, autonomous regions, and municipalities, and more than 30 media outlets in Suzhou, focused on reporting. 186 journalists were present on site, and more than 6800 articles were broadcasted and promoted. Multiple topics such as the grand opening of the 2024 two expos in Suzhou were on Weibo's hot search list, with over 200 million views across the entire network, receiving widespread attention from all sectors of society.

Exhibition Consultation

Huxinbao Exhibition (Shanghai) Co., Ltd

Address: Room 1407, Building 1, Fudi Pujiang Center, No. 1505 Lianhang Road, Minhang District, Shanghai

Contact: Feng Kun

Mobile: 15002107595 (same as WeChat)

Phone: 021-59891266

1. Sports Culture and Sports Tourism Theme Exhibition Area

Focusing on the central tasks of the General Administration of Sport in 2025, combined with the important achievements of building a strong sports country during the 14th Five Year Plan period, we will create an immersive sports culture scene through graphic and video content, cultural relics collections, and sports art works.

2. Sports, Culture, Sports, and Tourism Exhibition Areas in Various Regions

The vivid practice of promoting the construction of a sports powerhouse around the "national chess game" focuses on showcasing the achievements of sports culture and sports tourism development in various provinces, regions, cities, national level urban agglomerations, characteristic counties and cities across the country.

3. Professional exhibition area for characteristic sports projects

To build a platform for the Sports Project Management Center of the General Administration of Sport of China, national individual sports associations, outdoor sports bases, sports event IP/operators, sports consumer brands/enterprises, etc., fully showcasing the excellent achievements of sports project culture construction and industrial development.

4. Sports Technology and Service Exhibition Area (including sports equipment and integrated sports and education products)

This exhibition area is aimed at young people, with a dedicated display area for sports science popularization works to popularize sports technology knowledge and stimulate their interest and exploration desire. Simultaneously gathering high-quality enterprises from various fields of sports, showcasing the achievements of sports digitalization, and leading the development of new trends. Centered around the concepts of "integration of sports and education" and "health first", the exhibition area presents diverse sports education content, helping to build an educational system and promote the healthy growth of young people. The following are the sub exhibition areas and core exhibits:

(1) National sports competition category: Olympic level professional equipment, intelligent training systems, sports medicine and rehabilitation, event authorized products, commercialization of champion IP, event technology services, venue intelligent fitness, etc.

(2) Sports venues and equipment category: competitive sports equipment, modular assembled flooring, venue air purification system, solar lighting equipment, intelligent storage cabinets, unmanned gym management system, artificial grass, fitness equipment, swimming pool equipment, etc.

(3) Sports consumption and service categories: ball and racket, roller skating series, muscle training and slimming series, protective gear, sports bags, water sports equipment, ice and snow equipment, mountaineering and climbing equipment, cycling equipment and outdoor sports series products, etc.

(4) Campus intelligent sports and education integration category: campus sports venue construction facilities and equipment, sports equipment and devices, campus intelligent sports construction, AI digital sports solutions, campus physical testing equipment, middle school entrance examination sports training curriculum system, sports monitoring products and intelligent wearable products, sports and education integration curriculum development, etc.

(5) Sports fashion brands: sports shoes and clothing, personal sports equipment, etc.

(6) Sports tourism category: display of sports culture and tourism resources, featured sports projects, related IP derivative products, etc.

5. National and international group exhibition areas

Taking the hosting of international sports events such as the 9th Asian Winter Games and the 12th World Games in China as an opportunity, we will focus on cultural exchange activities between China and foreign countries in 2025, inviting exhibition halls, sports organizations, sports enterprises, and other countries to participate and promote international sports exchanges and cooperation.

• Truename:15002107595
• Address:688 Suzhou Avenue East, Suzhou Industrial Park, Wuzhong District, Suzhou City, Jiangsu Province

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870