The 2nd HFE China Hefei Chain Franchise Exhibition 2025

Start a business and become a boss, come to the 2025 Hefei Chain Franchise Exhibition!

Hefei Binhu International Convention and Exhibition Center, March 21-23, 2025

Project Background

With the continuous changes in the global economy and market, the service industry, especially in the fields of catering, tourism, culture, and other industries, has suffered significant impacts. In order to address this challenge, the National Development and Reform Commission and other departments have issued the "Several Policies on Promoting the Recovery and Development of Difficult Industries in the Service Industry". In accordance with the spirit of the "Notice of the Anhui Provincial People's Government on Issuing the Anhui Action Plan for Entrepreneurship", they encourage enterprises to innovate and develop models, help the industry overcome difficulties, further create a strong entrepreneurial atmosphere, and attract high-level innovation and entrepreneurship teams and projects to land in Anhui.

Connect enterprises and brands in various industries through chain franchising, promote communication and cooperation

The Chinese chain franchise market has flourished in recent years and has become an important part of the commercial sector. As one of the economically developed regions, Anhui Province has abundant human resources and regional characteristics, attracting a large number of innovative talents and brands to enter the market, forming a fierce competitive situation. Based in Anhui, radiating to East China, strengthening cooperation among the cities in the middle reaches of the Yangtze River, promoting the integration process of the Yangtze River Delta, building a chain franchise exchange platform in the central region, guiding innovation and technology drive, promoting the sustainable development of the chain franchise industry, strengthening brand and service, and cultivating emerging markets and consumer groups.

Exhibition Introduction

The 2nd HFE China Hefei Franchise Exhibition (referred to as "Hefei Franchise Exhibition") will be held on March 21, 2025 at the Binhu International Convention and Exhibition Center, organized by the China Chamber of Commerce and China International Convention and Exhibition Group. The exhibition covers multiple industries such as catering, services, education, retail, chain suppliers, and service providers, and showcases representative well-known brands and emerging talents in various mainstream sub sectors.

Simultaneously set up various professional activities such as project development conferences, roadshow salons, summit forums, and franchise open courses, focusing on market hotspots and interpreting future trends. And supporting live streaming and online activities, achieving strong integration of online and offline, further amplifying the influence of the exhibition, and providing better exhibition experience and services for exhibitors and visitors. The exhibition will establish cooperative relationships with numerous media outlets and have a wide social influence.

With the successful holding of the first Hefei Franchise Exhibition, it has been highly favored by major brand franchise projects, gathering numerous investors from different industries and fields, and building an important platform for communication and cooperation in the chain franchise industry, becoming a trendsetter for investors and entrepreneurs in East and Central China.

2025 Proposed Meeting

Franchise Exhibition Opening Ceremony and Tour

China Chain Brand Development Conference

HFE Brand Promotion Conference

Chain Franchise Open Course

Entrepreneurship Investment Summit Forum

Chain Franchise Service Provider Technology Innovation Forum

Today's Entrepreneurship Salon

Entrepreneurship expert sharing session

The total number of signed contracts for the 2024 edition is 407; The number of potential customers for the 2024 cohort is 10000+

The first HFE China Hefei Chain Franchise Exhibition in 2024 will be held in Hefei Binhu International Convention and Exhibition Center from October 11 to 13, 2024, as the main promotion exhibition of China Design International Convention and Exhibition Group. At the same time, the 2024 China Culture and Tourism Expo, the 6th China International Tourism Scenic Spot Equipment Expo, the 2024 Anhui Tourism Home stay Industry Expo, and the Big Mount Huangshan Promotion Conference will be held.

The exhibition covers an area of 40000 meters, with over 300 exhibitors and 120000 professional visitors. The series of 20 events has attracted numerous enterprises and visitors such as chain franchisees, science and technology innovation and cultural tourism, tourism homestays, and scenic equipment. It has become a check-in spot for Anhui's October exhibition, matching resources and promoting more efficient cooperation, once again demonstrating the leading position and huge influence of China Design Exhibition in the industry.

Audience analysis

The exhibition received 43079 professional visitors in three days, with the majority being visitors from within the province. The scale and quality of the first exhibition attracted visitors

Attracting a large audience; The age group of 26-49 years old accounts for 77.21%, and this group is also the main force of investment and entrepreneurship in the current market

Target audience: Investors with investment amounts below 300000 yuan make up the majority, with the highest investment willingness and signing rate; Start up looking for franchisees

The proportion of brand investors is relatively high, and the proportion of investment enterprises/individuals with agency cooperation capabilities is relatively large.

Information flow promotion

Accurately targeted audience, Tiktok, Little Red Book, Friends Circle, etc., with a reading volume of 5000W+

Exhibitors' self dissemination

The Hefei franchise exhibition tag comes with traffic, and exhibitors use their own promotion platforms and brand expansion effects

Invitation from industry organizations

Jointly organized with the China Chamber of Commerce and relevant associations in Anhui Province, inviting institutional members

Authoritative and professional media releases

Released by Hefei Municipal People's Government, Red Food Network, Hefei Labor Union, Hefei Evening News, Beverage Industry Highlights, Hefei Tong, Hefei Online, Xinhuanet, Hefei Hotline, Anhui in the palm, Hefei News Network, Hefei Radio and Television, Anhui Culture and Tourism, and other 36 authoritative media released the information of the exhibition and the corresponding exhibition. The reading volume of a single article is 81000+, 51000+, 39000+, 37000+ Targeted invitation of audiences on authoritative and professional platforms

Offline media communication

There are about 10000+traditional media points such as elevator frames and electronic screen advertising spaces, covering approximately 2.5 million local visitors in Hefei+

Database Marketing

Expand the audience through existing databases, with over 100000 professional viewers, community, SMS, and phone invitations

Scope of Exhibition in 2025

01 Catering cuisine

Chinese fast food/specialty snacks/main meals/local dishes/hot pot barbecue/Western cuisine/Japanese and Korean cuisine/Southeast Asian cuisine drinks/sweet

Products/Ice Cream/Baking/Other

02 Retailer Super

Food Retail/Fresh/Fruits/Supermarkets/Convenience Stores/Daily Cosmetics/Maternal and Child Products/Cultural and Creative Jewelry Crafts/Electronics

Products/Glasses Store/Other

03 Life Services

Art training/sports and fitness/car maintenance/laundry care/parent-child mother and baby care/leisure and entertainment/hotel homestay/photography/

Customized Housekeeping and Living Services/Other

04 Leisure and Entertainment

Hotels/gyms/gyms/gyms/billiard halls/bowling alleys/book bars/KTVs/children's playgrounds/amusement parks

Theater/internet cafe/other

05 Business Services

Space design/Lighting fixtures/Tableware/Online marketing/Packaging materials/Paper cups, straws, knives and forks/Paper plastic aluminum

Foil tableware/Convenience food packaging/Smart stores/Kitchen equipment/Other

• Company:Anhui Zhongshe International Convention and Exhibition Group
• Telephone:15156007241
• Truename:Li Fenjing
• Mobile:15156007241
• E-mail:2965655949@qq.com
• Address:3899 Jinxiu Avenue, Baohe District, Hefei City

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870